The True Value of Search advertising

We know that understanding search advertising and trying to measure its return on investment is not always easy. Marketers and business owners often find it difficult to quantify the indirect effect that online search is having on offline sales.

The AdWords Online Classroom has recently launched a free, on-demand market insights presentation, The True Value of Search, to help you understand the value of search marketing beyond direct response.

During this short video tutorial, we’ll introduce you to the ROPO effect (Research Online, Purchase Offline), latent conversion and how search is involved in the buyer's research and purchase journey. We’ll discuss search as part of the broader media and marketing mix as well as search for branding and how to integrate it with offline marketing. You’ll even see some real life examples of how search campaigns have driven offline sales.

So, if you’re interested in learning about how valuable search is for you, check out this course now!


Posted by Nathania Lozada, Inside AdWords crew

Learn about media planning in a live course in the AdWords Online Classroom

This Wednesday December 1st, we’ll be hosting a live course on media planning in the AdWords Online Classroom. The course will highlight the best practices of media planning and break down the planning process into 5 simple stages. We'll also give an overview of a number of Google tools that you can use to achieve high ROI, relevance and reach for your Google Display Network campaigns.

The course will be delivered by an Online Media Specialist and will last for approximately 1 hour, including time for Q&A. It will take place on Wednesday December 1st, 2010 3pm - 4pm BST / GMT+1 (London), 10am-11am EDT (New York), 7am-8am PDT (San Francisco).

Make sure to sign up now if you're interested!

Posted by Nathania Lozada, Inside AdWords crew

Learn about advertising on YouTube in a new online course

If you're interested in creating a stronger online branding presence or drawing high-volume traffic to your site, YouTube can help you accomplish both by giving you access to the world's largest online video-streaming and sharing community. YouTube can further enhance your current online advertising campaigns with millions of ad impressions and video ad streaming opportunities, so that you create the high-profile online presence that your website needs.

There are now a number of ways in which you can raise your profile as an advertiser using YouTube. During this course you'll learn about the different methods of targeting YouTube, and how to make the most out of any existing presence you may already have on this platform.

This is a live course presented by a YouTube Specialist and is appropriate for all advertisers interested in growing their presence on YouTube. It will take place tomorrow, Wednesday, November 17, 2010 3pm - 4pm BST / GMT+1 (London), 10am-11am EDT (New York), 7am-8am PDT (San Francisco).

If you’re interested, make sure to sign up now!

Posted by Gordon Zhu, Inside AdWords crew

Get started with mobile advertising in a new live online course

On Wednesday, November 3rd we’ll be hosting a live online course about how you can start using mobile advertising to reach more customers.

Did you know that there are now 4 billion mobile phone owners globally? Half of all new internet connections come from mobile devices, and by 2014 it's projected that there will be more mobile internet users than desktop internet users.*

In this course we'll take you through the changing landscape of mobile advertising. We'll also show you how to identify if users use mobile devices to find your services and how to set up Mobile Search and Display Campaigns.

This course is for those of you interested in learning more about mobile advertising and how to easily set up your AdWords account to target more users on mobile devices. The interactive course will be delivered by an Online Media Specialist and will take approximately 1 hour including time for Q&A. It will take place on Wednesday 3rd November from 3pm - 4pm BST / GMT+1 (London), 10am-11am EST (New York), 7am-8am PST (San Francisco).

If you're interested in this course, sign up now!

*Morgan Stanley report, 'Internet Trends' published on April 12, 2010.

Posted by Gordon Zhu, Inside AdWords crew

For the UK: Learn how to expand your business internationally

Today, Wednesday October 27th, we’ll be hosting a live online course on international expansion opportunities for small and medium businesses in the UK using AdWords. This interactive presentation will be delivered by an Online Media Specialist and will take approximately one hour, including time for Q&A.

During the course we’ll provide you with information to help you start selling your products in other countries using AdWords and other Google tools. We’ll also talk about important things to keep in mind when advertising your products internationally.

First, we’ll have an overview of expansion opportunities in Europe and then we'll walk through different tools and practices to facilitate your business expansion. You’ll learn how to build multilingual campaigns using Export Adviser and Google Translation Kit.

The course will take approximately 1 hour today, Wednesday from 3pm - 4pm BST / GMT+1 (London).

If you're based in the UK and interested in this course, sign up now!

Posted by Jason Shafton, Inside AdWords crew

Learn about using Remarketing in a new course in the AdWords Online Classroom

This Wednesday, October 20th, we'll be hosting a live online course on remarketing. This interactive presentation will be delivered by an Online Media Specialist and will take approximately one hour, including time for Q&A.

Remarketing is a simple way to connect with your website visitors. After driving traffic to your site with search ads, you can then remarket to those people who reach your site by showing them tailored ads as they browse through sites on the Google Display Network.

During this session we'll take you through the benefits of using remarketing and how to set it up in your account. If you advertise with AdWords then we encourage you to attend.

If you're interested, be sure to sign up now!

Posted by Gordon Zhu, Inside AdWords crew

Identify new opportunities in your AdWords account with the Opportunities tab

We’ve just added a new course to the AdWords Online Classroom about the Opportunities tab in your AdWords account.

In case you’re not familiar with the Opportunities tab, it’s designed to help you discover ways to potentially improve your campaign's effectiveness by providing keywords, keyword bids, and budget ideas. These ideas are specifically catered for your account based on your campaign's past performance and may help increase your AdWords return on investment.

Our newly added course will help you learn to use the Opportunities tab to its full potential. You’ll also hear stories from other advertisers who have used the Opportunities tab to extend their advertising reach and improve their account performance.

Click on the country flag most appropriate to you to watch this course now:

(US) (UK) (AU)

Posted by Jason Shafton, Inside AdWords crew

Get design tips to boost the impact of your display ad

While the right text and placement of your display ad are always crucial, you should also make sure that your ad is well designed. But how exactly can you ensure that your ad stands out on a web page, looks professional and is consistent with your overall brand message?

On Thursday, September 2nd, we’ll be holding a short one-off live course on effective display ad design. The session will give you a set of practical design tips including key insights on using color, font and images. The focus will be on the Display Ad Builder tool, although the tips are applicable to display design in general. The course is suitable for anyone interested in display advertising.

The course will be held on Thursday, September 2nd at: 3pm - 4pm BST / GMT+1 (London), 10am-11am EDT (New York), 7am-8am PDT (San Francisco).

Sign up here to attend.

Posted by Miles Johnson, Inside AdWords crew

Get started with mobile advertising with a new online course

We’ve just added a new course to the AdWords Online Classroom all about mobile advertising and how you can start using it to reach more customers.

Did you know that there are now 4 billion mobile phone owners globally? Half of all new internet connections come from mobile devices, and by 2014 it's reported that there will be more mobile internet users than desktop internet users.* We offer a number of innovative ad formats to help you reach mobile users looking for products and services.

This course is suitable for anyone who’d like to learn more about mobile advertising and how to easily set up your AdWords account to target more users on mobile devices.

Click on the country flag most appropriate to you to watch this course now!

Click for U.S. course

Click for U.K. course

Click for Australia course

Posted by Miles Johnson, Inside AdWords crew

*Morgan Stanley report, 'Internet Trends' published on April 12, 2010.