New Learn with Google Fall Webinars

We’re excited to share our fall series of Learn with Google webinars. These web events will demonstrate how to use digital marketing to build brand awareness and give you the tools you need to drive sales. This season we’re focusing on Search and Display, two fundamental building blocks for digital marketing. We will be introducing new tools, as well as providing tips for existing ones. Every webinar is led by Google product experts and includes time for live Q&A. Sign up to start becoming a smarter digital marketer today.

Upcoming webinars:

October
17 [Wallet] Maximize mobile conversions with Google Wallet Instant Buy
22 [Search] Automate your AdWords bids to achieve your Target ROAS (return on ad spend) Goal
23 [Shopping] Google Shopping - Mobile/Local
29 [Mobile] Driving More Revenue from App Installs

November
7 [Display] A Creative Approach to Engage with Your Customers Online
13 [Search] Measuring Conversions Across Devices
14 [Display] Three Strategies to Increase Customer Engagement with Your Brand
19 [Mobile] Building Multi-Screen Websites
21 [Search] Increase Relevancy with New Ad Formats and Extensions

December
3 [Search] Using Your Cross-Device Conversion Data
11 [Search] Improving Search Ad Relevance with Creative Optimizations

Webinars are held Tuesdays through Thursdays at 10am Pacific/1pm Eastern

Visit our webinar site to register for any of the live sessions and to access our large library of recorded content. You can also stay up-to-date on the schedule by adding our Learn with Google calendar to your own Google calendar to automatically see upcoming webinars.

Learn with Google is a program to help businesses succeed through winning moments that matter, enabling better decisions and constantly innovating. We hope that you’ll use these best practices and how-to’s to maximize the impact of digital and grow your business. We’re looking forward to seeing you at an upcoming session!

Posted by Matt Ludwig, Marketing Coordinator, Learn with Google

New September Learn with Google Webinars

Looking to broaden your knowledge base to make the web work for you? Learn with Google just added new webinars to our schedule this month, so be sure to register and join us. These upcoming September webinars focus on display advertising for several different experience levels.

Upcoming September webinars:

[Display] Looking to the Future with Affinity Segments
[Display] Planning Display Campaigns with the New Display Planner in AdWords
[Display/Mobile] Getting Started with Mobile Remarketing

Webinars are held Tuesdays through Thursdays at 10am Pacific/1pm Eastern.

Every event is led by Google product experts and includes a live Q&A.

Visit our webinar site to register for any of the live sessions and to access our large library of recorded content. You can also stay up-to-date on the schedule by adding our Learn with Google calendar to your own Google calendar to automatically see upcoming webinars.

Learn with Google is a program to help businesses succeed through winning moments that matter, enabling better decisions and constantly innovating. We hope that you’ll use these best practices and how-to’s to maximize the impact of digital and grow your business. We’re looking forward to seeing you at an upcoming session!

Posted by Matt Ludwig, Marketing Coordinator, Learn with Google

AdWords Enhanced Campaigns 202: sitelinks, and call extensions


This Thursday, please join us as we continue our enhanced campaigns webinar series.  In Enhanced Campaigns 202, you will learn about how sitelinks, and call extensions have been improved with enhanced campaigns to work in a multi-device world.

You can read up on enhanced campaigns and keep up with future announcements on the Inside AdWords blog.

Posted by Mark Martel, the Google Ads team

Learn more about enhanced campaigns

Last week we announced enhanced campaigns, which let you more easily adjust your ads and bids depending on your customers’ location, device, and time of day - all within a single campaign.

We’ll be hosting several Learn with Google webinars about enhanced campaigns over the next few weeks. This Thursday, February 14 at 10am PST, Sridhar Ramaswamy, Senior Vice President of Engineering, and Jason Spero, Global Sales Director, will provide an overview of enhanced campaigns and Q&A. Please sign up here to attend.

Also look for more information and details about enhanced campaigns over the next few weeks here on our blog.

Posted by Mark Martel, the Google Ads team

Win moments that matter in 2013 with Learn with Google webinars

What was your business’ New Year’s resolution, and how do you plan to keep it? At Google, ours is to help make the web work for you. Our new series of Learn with Google webinars will teach you how to use digital to build brand awareness, and they’ll give you the tools you need to drive sales. By tapping into technology that works together across your business needs, you can resolve to win moments that matter in 2013.

Check out our upcoming live webinars:

Build Awareness

02/12 [Multiscreen] Brand Building in a Multiscreen World
02/20 [YouTube] How to Build your Business with YouTube Video Ads
03/05 [Social] How to Use Google+ and Make Social Work for You
03/12 [Mobile] Understanding Mobile Ads Across Marketing Objectives
03/27 [Wildfire by Google] The Call for Converged Media

Drive Sales

01/29 [Analytics] Google Tag Manager: Technical Implementation *today*
02/07 [Search] Your Shelf Space on Google: Get Started with Google Shopping
02/26 [YouTube] From Awareness to Sales: Making the Most of Video Remarketing
02/27 [Search] What's New and Next in AdWords
03/06 [Display] Biggest Loser: Digital Ad Spend Edition
03/13 [Mobile] The Full Value of Mobile
03/20 [Display] Getting Started with Dynamic Remarketing

Visit our webinar site to register for any of the sessions and to access past webinars on-demand. You can also stay up-to-date on the schedule by adding our Learn with Google Webinar calendar to your own Google calendar to automatically see upcoming webinars.

During our last series of webinars, attendees had the chance to win a Nexus 7. Our lucky winner was Donella Cohen, who is happily enjoying her new tablet. Check out our upcoming webinars for another chance to win!

Learn with Google is a program to help businesses succeed through winning moments that matter, enabling better decisions and constantly innovating. We hope that you’ll use these best practices and how-to’s to maximize the impact of digital and grow your business. We’re looking forward to seeing you at an upcoming session!

Posted by Erin Molnar, Learn With Google

Take your social strategy to the next level with Learn with Google Hangouts and Webinars

Over the next few weeks, we’re offering five opportunities to learn more about Google+ for your business. We kick off with a Learn with Google Hangout on Air with bestselling author +Chris Brogan on November 5th at 10am PT / 1pm ET. Chris will cover tactics for successful social marketing and discuss his new book, “Google+ for Business: How Google's Social Network Changes Everything.” RSVP for the Hangout on the Google+ Event page.


Learn Chris’s recipes for how to grow and engage your Google+ community to build your brand and drive your business’s visibility and conversions. Hear about Chris’s own experiences helping companies succeed in their content marketing and social projects. Chris Brogan is a New York Times bestselling author, CEO of Human Business Works, and advises companies on marketing, business strategy, communications and more.

If you have a question for Chris, leave your question as a comment on the Google+ Event.

Boost your success with Google+

Want to learn more about using Google+ for your business? Sign up for our Learn with Google webinars. Here are some great upcoming webinars to help you get the most out of social for your business:

  • Social Media Best Practices for a Successful Holiday Season (Wed, Oct 31, 10am PT / 1pm ET)
  • Social that Adds Up: Performance and Measurement (Thurs, Nov 8, 10am PT / 1pm ET)
  • Supercharge your Social Media Initiatives with Video (Wed, Nov 14, 10am PT / 1pm ET)
  • Building a Digital Brand with Google+ (Thurs, Dec 6, 10am PT / 1pm ET)

Win Moments that Matter with Learn with Google Webinars


As we’re nearing the end of 2012, we’ve all got business goals to meet. Some of you might even be prepping for your busiest season. Today, we’re announcing our next series of Learn with Google webinars, which will arm you with the tools you need to get the most out of your holiday ad dollars. We’ve got a special series on remarketing as well as a few holiday-specific strategies to help you navigate the season successfully. Over the next couple of months, 20 webinars will teach you tips and how-to’s to help make the web work for your business.

Check out the full schedule of webinars below:
  • 10/16 [Search] Drive Traffic to your Locations with your Online Campaigns 
  • 10/18 [Video] TrueView Video Advertising Strategies for the Holidays
  • 10/23 [Mobile] Understanding your App Users with Google Analytics
  • 10/24 [Research] Real-Time Insights with Google Consumer Surveys
  • 10/25 [Display] Remarketing Series: Getting Started with Remarketing
  • 10/30 [YouTube] TrueView Video Advertising for Agencies
  • 10/31 [Social] Social Media Best Practices for a Successful Holiday Season
  • 11/01 [Video] Optimizing TrueView Video Ad Campaigns
  • 11/02 [Analytics] Attribution Modeling for Digital Success     
  • 11/06 [Video] YouTube Analytics for Advertisers
  • 11/07 [Video] Remarketing Series: YouTube and Video Remarketing
  • 11/08 [Social] Social that Adds Up: Performance and Measurement 
  • 11/13 [Analytics] Getting Started with Google Tag Manager
  • 11/14 [Social] Supercharge your Social Media Initiatives with Video   
  • 11/15 [Display] Remarketing Series: Getting Started with the New Remarketing Tag
  • 11/27 [Display] Remarketing Series: Getting Started with Similar Audiences
  • 11/29 [Mobile] New Tablet Research: How to Win on the Third Screen
  • 12/05 [Mobile] Capturing the Full Value of Mobile with Click-to-Call and Call Metrics
  • 12/06 [Social] Building a Digital Brand with Google+
  • 12/12 [Analytics] Remarketing Series: Remarketing with Google Analytics
All webinars are at 10 PT/ 1 ET.

Visit our webinar page to register for any of the sessions and to access past webinars on-demand. You can also stay up-to-date on the schedule by adding our Learn with Google Webinar calendar to your own Google calendar to automatically see upcoming webinars.

Learn with Google is a program to help businesses succeed through winning moments that matter, enabling better decisions and constantly innovating. We hope that you’ll use these best practices and how-to’s to maximize the impact of digital and grow your business. We’re looking forward to seeing you at an upcoming session!

Posted by Erin Molnar, Marketing Coordinator

Today’s Webinar: Google and Forrester Present New Research on the Value of Combining Audience with Contextual Targeting

In the past 10 years the number and variety of new technologies in display advertising have more than doubled, effectively creating new - and better - ways to buy display across the web. With this influx of new display targeting technologies available to advertisers (contextual, remarketing, demographics, interest categories to name a few), our clients often wonder which targeting method performs better: audience or contextual advertising? We've said in the past that the combination of audience and contextual buying work better together, and now we have some new insight into how advertisers are thinking about these tools.

We worked with Forrester Consulting and surveyed 150 interactive marketers to evaluate their perceptions on the effectiveness of combining audience & contextual targeting with respect to display buying. The findings from the new whitepaper, Display Media Buyers Value Audience in Context, will be presented today (10AMPT/1PMET) during a special joint Learn with Google webinar featuring Forrester’s Joanna O’Connell and Google’s Woojin Kim. Register here!

Key findings from the research include:
  • 50% of respondents use a full range of targeting types including: Remarketing, Demographic, Behavioral and Contextual
  • Contextual and behavioral targeting dominate: Used by the vast majority - 82% in the case of contextual, 71% in the case for behavioral
  • 94% of marketers combine contextual & audience buying for higher performance and greater accuracy
  • Audience targeting has become the norm in display buying: The majority of marketers se bullish on audience targeting, and few see it as overhyped.
  • Most marketers plan on maintaining increasing spend on combined audience & contextual targeting.
Interested in learning more? Download the whitepaper on Think Insights with Google and tune in to the webinar today!

Posted by Katie Hamilton, Product Marketing Manager Google Display Network

AdWords scripts - now available to all AdWords users

In June we announced the limited release of AdWords scripts, a new AdWords tool that enables you to make changes to an AdWords account, such as updating keywords and ad copy or outputting account statistics, by writing simple JavaScript programs. Today we’re pleased to announce that AdWords scripts is available to all advertisers globally. In addition, we’re launching several frequently requested features that enable advertisers to:
  • Run more complex scripts - We extended the length of script executions from 5 minutes to 30 minutes, allowing you to make more complex changes. In addition, we’ve expanded the entity limit to 100K. 
  • Use real-time data to manage campaigns - We’re adding support for Ad Parameters, which allow you to update numeric values in ads without having to delete and re-enter ad copy or wait for policy checks. Here’s a tutorial showing the use of US Geological Survey data to insert dynamic ad text. 
  • Automate scripts with scheduling - You can now schedule scripts to run a single time, daily, weekly, or monthly.
To help you get started with AdWords scripts, we’re hosting two training events next week.
  • On Tuesday, September 11th at 11:30am PST / 2:30am EST, we’ll be hosting a Hangout on Air through Google Developers Live, targeted to advertisers with more advanced coding skills. Questions asked via Moderator will be answered at the end of the presentation. 
  • On Thursday, September 13th at 10amPST / 1pmEST, we’ll be hosting a Learn with Google webinar targeted to advertisers with basic JavaScript experience. During this webinar, we will provide an overview of what can be accomplished with Scripts, walk through ways to customize pre-set Scripts, and show you how to write Scripts from scratch. Click here to register.
Additional resources, including a getting started guide and tutorials, are available at https://developers.google.com/adwords/scripts/. You can also join the AdWords Scripts Forum to get help or share advice on AdWords scripts.

Upcoming webinars - Go Bigger, Faster with AdWords account management solutions

Over the last few months, we’ve hosted a number of Learn with Google webinars that help you go bigger, faster with AdWords technology that does the heavy lifting so that you can increase efficiency and reach new customers. In March we walked through best practices for efficiently building, optimizing and managing large campaigns using AdWords Editor and Automated Rules. Then in July we shared an overview of four account management tools -- AdWords Editor, automated rules, AdWords scripts and DoubleClick Search -- to help you navigate your choices and make the best decision for your business.

After each of these webinars, you shared that you’d like a deeper dive on how to make the most of these tools, including a walkthrough of new and little known features, as well as advanced applications. We heard you loud and clear, and are pleased to bring you two webinars focused on in-depth best practices for using AdWords Editor and AdWords scripts to manage your accounts automatically and at scale.

Managing AdWords Accounts at Scale - Go Bigger, Faster with AdWords Editor
Wed, Sept 5, 10am PDT / 1pm EDT (TODAY!)
This webinar is intended for current AdWords Editor users who are looking for a product refresher, as well as tips for making the most of new features released in version 9.8.1.

Managing AdWords Accounts at Scale - Go Bigger, Faster with AdWords Scripts
Thurs, Sept 13, 10am PDT / 1pm EDT
This webinar will be on AdWords scripts, a new tool which allows you to make changes to an AdWords account by writing simple JavaScript programs. We'll provide an overview of what can be accomplished with scripts, walk through ways to customize pre-set scripts, and show you how to write scripts from scratch. It is intended for AdWords users who have some basic programming experience and are excited to take advantage of this new tool.

Register for these, and other Learn with Google webinars, here.