AdWords for video: Use video to capture a new advertising audience

Join us every Wednesday at 11am PST on the Google+ Your Business page to learn about the tools that Google offers your business. This week, we’re excited to bring you a Hangout On Air about AdWords for video.

Who doesn’t love watching videos? They can teach, elicit emotion, and influence our daily lives. Naturally then, video is also an effective way to build awareness of your business. On average, video advertising on YouTube can lead to a 20% increase in website traffic. Watch Wednesday’s Hangout on Air to hear more about AdWords for video from two specialists who will address who should use video advertising, how to up set video campaigns, what performance metrics are available, and a few more helpful tricks.




Learn about Display Network Advertising with Google AdWords

Join us every Wednesday at 11am PST on the Google+ Your Business page to learn about the tools that Google offers your business. This week, we’re excited to bring you a Hangout On Air about advertising on the Google Display Network.

The Display Network is a powerful tool that can help you reach potential customers that may not be actively looking for you on search engines. In fact, 95% of users’ time is spent outside of search. During the Hangout, we’ll show you how to harness the Display Network to select appropriate targeting options and identify important performance metrics for your business. Join us to learn more about topics like image ads, branding your business, and re-engaging users who have previously visited your site. In addition, we’re excited to invite two Top Contributors, Kim and Theresa, from the AdWords Community to share their personal experience advertising on the Display Network.

Just sign into Google+ and add the Google+ Your Business page to your circles. Post questions ahead of time - simply look for the post that we put up every Monday morning soliciting your questions. Then, on Wednesday, navigate to your Stream where you’ll be able to view our Hangout live with just one click!

We’re excited to see you, answer your questions, and teach you a little about AdWords!
 


Posted by Allison Sommer, Inside AdWords crew

Helping the right customers find your business with our Help Desk Hangouts On Air Series

Join us every Wednesday at 11am PST on the Google+ Your Business page to learn about the tools that Google offers your business. This week, we’re excited to bring current AdWords users a Hangout On Air about using AdWords to introduce your business to new, potential customers. AdWords is an amazing tool to help customers find you, so we want to make sure you make the most of it! We will cover topics around defining advertising goals, effective account structures, important metrics, and useful reports and features to help you get the most out of advertising with us.

Here's how you can participate: Sign into
Google+ and add the Google+ Your Business page to your circles. Post questions ahead of time - just look for the post that we put up every Monday morning soliciting your questions. Then, on Wednesday, navigate to your Stream where you’ll be able to view our Hangout live with just one click!

We’re excited to see you, answer your questions, and teach you a little about AdWords!


Posted by Courtney Pannell and Dorian Storbeck, Global Online Advertising Associates