Get that world to listen: Celebrating the Clash, an iconic band

It was clear from the first chords of their 1977 debut album that the Clash were more than just a punk band. Their politically charged lyrics combined with their hunger for new rhythms gave them an unparalleled ability to create music that made you think as well as dance. They embraced all genres while still sounding like themselves and redefined what a rock group could accomplish musically, politically and culturally.

From the reggae-inspired social commentary of tracks like “White Man in Hammersmith Palais,” to hip-hop infused cuts like “Magnificent Seven” and even Top 40 hits such as “Rock the Casbah,” their songs gave a generation a lifelong connection not just to the Clash, but to music in general.

From time to time, Google Play teams up with iconic rockers to help tell their stories. When we heard that the Clash were planning to re-release some of their greatest music, we wanted to celebrate their legacy and create something cool for their fans around the world. They handed over hours of unseen footage of the late Joe Strummer discussing the arc of the band’s career. And the Google Play team interviewed the rest of the members to get their perspective on what they accomplished and how they did it. The result is “Audio Ammunition,” a free, five-part documentary about the Clash that walks through the writing, recording and reception of each of their classic studio albums.

Watch part one of the documentary on Google Play, and you can check out the other four parts on our YouTube channel at youtube.com/googleplay. You can also buy all five of their newly released, digitally remastered albums on Google Play. And because the Clash’s legacy continues to inspire musicians today, we’ve produced some exclusive cover versions by contemporary artists we admire. These four tracks are available as free downloads for a limited time on Google Play.

The Clash explored a world of ever-expanding rhythms and possibilities and the urgency and power of their music still resonates today. As bassist Paul Simonon says. “We weren’t concerned with playing just on our doorstep. It was to play on any doorstep, throughout the world.”


New Mobile Ads Showcase App puts the best of mobile ads in agencies’ hands

Smartphones and tablets can be great creative canvases for brand advertisers, and many agencies are helping brands go big on mobile. But it’s hard for agencies and advertisers to experience the full interactivity of mobile rich media -- mobile video and HTML5 ads --  through static images alone. Last night at our annual Creative Sandbox event in New York, we unveiled the new Mobile Ads Showcase App, which lets you experience mobile ads exactly as your users will.

The app lets you explore what best-in-class advertisers are doing with mobile rich media, and learn about all that’s possible with Google Mobile Ads. Additionally, agencies can use the app as their mobile portfolio by coding, testing and uploading their HTML5 ad examples to the MRAID-compliant “My Ads” screen. The app is now available for Android smartphones and tablets through the Google Play Store.

See the app in action and learn more about how it works on the Creative Sandbox site



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