Over the coming weeks, we’ll run a series of posts that aim to answer exactly that. We’ll explore building mobile solution options to suit you, and also explain how you can use AdSense to monetize your mobile sites or AdMob.
Where are your users coming from?
We're living in a multi-screen world where users expect to have access to information, people, and computing power from any screen. Here are just a few findings from a recent survey*:
- 81% of consumers use their smartphones while also watching TV
- 66% use their smartphone at the same time as their laptop
- 83% of mobile users said that they wouldn’t leave home without their smartphone
- 63% of users said that while they may not make their final purchase through a mobile, they would definitely use their phone to gather info and help them with their purchasing decision.
If you’d like to learn more about what we’ve discussed today, you can also check out a recording of our recent Hangout, “Mobile - The Time is Now”.
*Study completed by Google in collaboration with Sterling Brands and Ipsos, on a sample of 1,600 users, (2012).
Posted by Federico Gomez Kodela - Mobile Specialist
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