2013 YouTube Ad Blitz Winners Revealed

This year’s game day was was full of action--both on and off the field. After Baltimore and San Francisco battled it out during the game, you went online to vote for your favorite game day commercial in our annual YouTube Ad Blitz contest. After a week of intense competition, we’ve tallied the final votes and you chose Ram Truck brand’s "Farmer" commercial as your favorite ad of the big game!



Rounding out the top five commercials of the big game are spots from Budweiser, Samsung, Jeep and Hyundai:

2. Budweiser "The Clydesdales"
3. Samsung "The Next Big Thing"
4. Jeep "Whole Again"
5. Hyundai "Team"

From celebrity cameos to poetic images, these commercials represent the game day ads that resonated most with viewers online. In addition to being the highest voted ads on Ad Blitz, the five spots combined generated more than 61 million views on YouTube in two weeks--making up more than 30 percent of all total views of game day ads and teasers on YouTube (as of February 14). And the Ad Blitz channel had more than 46 million interactions with this year’s new features such as "Call the Coach" and "Paper Football."

In a new addition to our yearly celebration of advertising excellence, we welcome you to join us Saturday, February 16, at 3 p.m. ET / noon PT as we host a Google+ Hangout with the creative heavyweights behind these winning ads, along with ADWEEK editors James Cooper and Tim Nudd. 

Tune into the YouTube homepage today to check out the top five spots!

Sue McCauley, Ad Blitz Program Manager, recently watched DeStorm’s "1 Pinky Pull Up."

Infographic: YouTube Ad Blitz post-game report

From brewskies to Bradshaw and celebs to salsa, the 2012 Super Bowl brought millions of you from across the globe to YouTube's Ad Blitz channel to vote on your favorite commercials. When the final tallies came in, Ad Blitz saw more than 89 million views worldwide, and the day after the game, 26 percent of those came from outside the US.

The Ad Blitz team was so excited by all of you that participated, so to thank you we pulled together an infographic about the activity from the big game.


If you’re as inspired as we are by some of these commercials, check out more creative campaigns on YouTube to spark some ideas of your own.

Lexi Turpack, YouTube interactive programs analyst, recently watched ‘Vitalic - Poney Part 1.’

NBC Sports and YouTube bring the Super Bowl XLVI ads to you with YouTube Ad Blitz

Super Bowl XLVI will be one of the biggest moments of the year for advertisers, commanding the attention of millions of Americans tuned in to watch the game. After the big plays on the field, you can join in on the action online with YouTube Ad Blitz — where you decide the best commercial of the game.

As the premier online gallery of Super Bowl commercials, YouTube Ad Blitz puts all the commercials in your hands, letting you view and vote on the top ads of the Super Bowl, whether you’re on a computer, mobile phone or tablet. This year, NBC Sports is the official partner for YouTube Ad Blitz, adding online promotion to its Super Bowl coverage.


Troy Ewanchyna, Vice President, Business Development & Digital Strategies, NBC Sports Group, noted, “YouTube’s Ad Blitz is the perfect platform for us to extend our online promotion for our coverage of Super Bowl XLVI. The post-game Ad Blitz and the next-day Google+ Hangout allow us to extend our coverage and continue to serve viewers even when the game has concluded.”

The Ad Blitz gallery will be hosted on NBCSports.com and the YouTube Ad Blitz Channel, where you can watch your favorite commercials after they’ve aired on NBC. Voting begins after the final whistle and will continue until Midnight ET on February 13. We’ll also host a Google+ Hangout after the game where you can chat face-to-face with an NBC celebrity. Stay tuned to our blog for details.

Let the ad game begin!

Suzie Reider, head of industry development, global video team, Google, recently watched “6 tips for an awesome football party - Super Bowl XLVI.”