Today we’re announcing four new features in the Opportunities tab that we hope will improve the way that you optimize your AdWords account.
First page CPC ideas
First page CPC ideas help you adjust your bids so that your ads have a better chance of appearing on the first page of search results. If you have first page CPC ideas in your account, these will appear in your Opportunities tab above your keyword, bid, and budget ideas.
More robust statistics for your keyword ideas
Until now, we’ve provided ‘estimated monthly searches’ as the primary statistic upon which to evaluate the potential impact of your keyword ideas. Now, in addition to search estimates for each keyword, you’ll also see estimates for impressions, cost, and clicks whenever these statistics are available. These new statistics can help you make more informed decisions about which keywords you apply to your account.
Bid ideas for ad groups
Bid ideas can now be found at the ad group level in addition to the keyword level.
Export your ideas
If you have a lot of ideas in your account, exporting these to a .csv file can be a good way for you to review optimizations before you apply them. Exporting your ideas is as easy as clicking the ‘Export all ideas to .csv’ link. While you can see all the other features in the Opportunities tab now, this last feature is rolling out to all advertiser accounts over the next few weeks.
We hope you find these updates in the Opportunities tab useful. To learn more about the Opportunities tab, watch our webinar in the AdWords Online Classroom or visit the AdWords Help Center.
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