Let’s say you’re only interested in keywords that brought in visitors who spent at least 2 minutes on your site.
When you enter the condition for Avg Time on Site, you’ll need to use seconds. So, here, we’ve entered 120 seconds (=2 minutes).
Or, perhaps you only want the keywords with a bounce rate of less than 30%. (Make sure you use .3 for 30%. So, for example, .05 is 5%, .25 is 25%, and 1 is 100%.)
You can even enter multiple conditions. In this case, we want to weed out all the low traffic keywords as well.
Advanced Filters are a great way to focus on your most important keywords. To see this example in action, watch this short video.