Introducing seller rating extensions on Google.com

Over the last year, we’ve introduced a number of new advertising features to help merchants provide potential customers with the most relevant information when they’re searching on Google.com. For example, last year we introduced product extensions, which allows you to include the pictures and prices of the products you sell, right below your ads.

Starting today we’re introducing a new feature, called seller rating extensions, that makes it easier for people to identify highly-rated merchants when they’re searching on Google.com. Seller rating extensions does this by attaching your merchant star rating from Google Product Search to your AdWords ads. These star ratings, aggregated from review sites all around the web, allow people to find merchants that are highly recommended by online shoppers like them.

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If your online store is rated in Google Product Search, you have 4 or more stars, and you have at least 30 reviews, you’ll automatically get seller ratings with your ads. What’s more, you’ll only be charged if someone clicks on the headline of your ad - clicks on the review link are free.

At this time, seller rating extensions will show to English-language users searching on Google.com. Please note that because we’ll be rolling out seller rating extensions over the next 24 hours, you may not see it immediately, even if your ads meet the qualifications above.

To learn more about seller rating extensions, including how to manage when they appear with your ads, you can read the FAQ in the AdWords help center.

Posted by Dan Friedman, Inside AdWords crew