Think2010: Personalization and accountability

As part of our Fast.Forward. program, we've asked numerous industry leaders - from Google and beyond - about the online marketing trends they think will be significant in the year ahead. This week we'll talk about making your campaigns more personal by targeting mobile devices and increasing the accountability and sophistication of the metrics you use to evaluate your campaigns.

Penry Price, Google's VP of Global Agency and Industry Development, offers his thoughts on these topics.

To increase the personalization of your campaigns through mobile advertising, visit, and learn how to plan, target, create, and measure mobile ad campaigns with AdWords.

Whether it's robust reporting for media buys across platforms, or sophisticated-but-simple measurement tools like Google Analytics, Website Optimizer, and YouTube Insight, you can commit in 2010 to "being greater with data." Get more information about these measurement and optimization tools here.

Visit, to stay engaged with the industry dialog and keep up with additional perspectives on successful marketing in 2010 and beyond.

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