Penry Price, Google's VP of Global Agency and Industry Development, offers his thoughts on these topics.
To increase the personalization of your campaigns through mobile advertising, visit www.google.com/advertisers/mobile, and learn how to plan, target, create, and measure mobile ad campaigns with AdWords.
Whether it's robust reporting for media buys across platforms, or sophisticated-but-simple measurement tools like Google Analytics, Website Optimizer, and YouTube Insight, you can commit in 2010 to "being greater with data." Get more information about these measurement and optimization tools here.
Visit www.youtube.com/fastforward, to stay engaged with the industry dialog and keep up with additional perspectives on successful marketing in 2010 and beyond.