Create New High Quality Display Ads with Display Ad Builder

Creating display ads that look truly professional is hard work. Last year, we launched Display Ad Builder to help you easily design display ad campaigns. Since then, we've provided advertisers in over 40 countries with more than 90 templates to streamline the design process.

Today, we have introduced a new set of "Elegant" ad templates in the "General" category of Display Ad Builder that make it even easier to create high quality display ads. These templates have ready-made buttons and backgrounds that give each ad a cohesive look and feel. More specifically, the backgrounds use subtle gradients and the new buttons have unique shapes, icons and color treatments. The goal of these ads is to make it as easy as possible to create high-quality ads in a matter of seconds without having to use complex graphics software. Here are a few examples:

(Click to see full size image)

With some of these new templates, all you have to do is upload your product image and write some text to get a professional looking display ad out in no time.

To start creating your ads, click Display Ad Builder on the Create an ad page within a new or existing campaign in your AdWords account. If you want to learn more about creating and running display ads, visit the Display Ads 101 tutorial.

Posted by Dan Friedman, Inside AdWords crew