How do I get better results from my campaigns? It's a simple question that can often be surprisingly difficult to answer. Where should I focus my efforts? On ad text? Budget? Keywords or bids? Which campaign has the greatest potential for improvement? And what are the expected results?
Today we're introducing the Opportunities tab, a beta feature in the new AdWords interface built to help you answer these questions. The Opportunities tab is a central hub you can use to browse and apply customized optimization ideas to your account. We're designing the new tab both to save you time when optimizing your campaigns and to give you more insight into ways you can capture additional cost-effective traffic.
Initially, the Opportunities tab will focus on budget and keyword ideas for your campaigns and ad groups, but in the coming months we'll be expanding the set of available features. If you've used our Campaign Optimizer tool, you're already familiar with some of the types of customized ideas that will be listed on the new tab. But unlike Campaign Optimizer, the Opportunities tab lets you browse ideas across campaigns and ad groups, helping you find potential areas of improvement and easily prioritize the changes you make to your account.
The Opportunities tab will replace the Tools tab in the new AdWords interface. However, all existing AdWords tools will still be available, and you can find the current Tools page within the new tab.
Today we're releasing the Opportunities tab to a small number of U.S. English advertisers, and we look forward to expanding the feature to additional countries and languages in the coming weeks. If you're a U.S. English advertiser and would like to be considered for the beta, please submit your account information on our beta sign-up page.
Interested in learning more about other features in the new AdWords interface? Attend one of our upcoming free webinars for an in-depth walkthrough. We just added two new dates: July 29th and August 5th. You can sign up at the new interface webinars page.
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