If you're planning on attending Search Engine Strategies in New York next week, we hope that you'll come see us. Members of the AdWords team and other Googlers will be speaking at a handful of sessions, so please stop by and say hi.
Here are a few sessions that we think you'd enjoy:
Preview the new AdWords interface
Wednesday, March 25th, 10:45am to 12pm
You may have read that we're testing a new AdWords interface. In this session we'll be doing an in-depth preview of the new interface. If you have questions or feedback about the new interface, please send them to us ahead of time.
Speaking: Ariel Bardin and Angela Lai, AdWords product and engineering leads
Pay Per Conversation
Tuesday, March 24th, 1:45pm to 2:45pm
Many marketers agree that the current state of the economy is having an impact on their marketing plans. That's why every dollar and click matters. Every click is a potential customer trying to engage you; will you continue the dialogue or have them bounce off your landing page just moments after they arrive? This session will show you how to identify missed conversations and what you can do to improve them and your PPC ROI.
Speaking: Sandra Cheng, Product Manager for Google Website Optimizer
The State of Search - A Maturing Marketplace or Poised for More Growth?
Wednesday, March 25th, 1pm to 2pm
As ROI and performance become increasingly important, will search gain a larger share of advertising revenues? This panel takes a hard look at the current value proposition of search and what the future holds for the North American search marketplace.
Speaking: Jon Diorio, Group Product Manager, AdWords & Monetization Products
Advanced Keyword Research
Thursday, March 26th, 10:30am to 11:45am
How many keywords do you need in your paid search account? What keywords are your customers searching for? How do customers find products after they reach your site? This advanced session will demonstrate how to target the right terms in your paid and organic search marketing, and you'll learn where these keywords should be used.
Speaking: Frederick Vallaeys, AdWords Evangelist, Google
Ads in a Quality Score World
Thursday, March 26th, 2:15pm to 3:30pm
More and more, ranking well in paid search listings is less and less about how much you pay and more about the "quality" of your ad campaign. But what goes into making up your quality score? In this panel, we'll take a closer look at quality factors and give tips on increasing the perceived relevancy of your campaigns.
Speaking: Frederick Vallaeys, AdWords Evangelist, Google
We're looking forward to spending some time in the Big Apple; hope to see you there.
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