Introducing the Google Marketer's Playbook

Are you interested in reaching your target audience through offline advertising, while also driving online searches and boosting ROI? If so, you can get help from experts at the Google Marketer's Playbook talks at upcoming ad:tech digital marketing conferences.

The Google Marketer's Playbook is a new series of educational talks where our experts discuss strategies for making the most of AdWords and other Google products helpful to advertisers such as Google Analytics and YouTube. Topics include optimization strategy, measurement and tracking, and increasing reach.

These sessions will be held at the 2008 ad:tech Miami, Chicago, and New York shows starting June 3rd and are open to all exhibit hall pass holders. To obtain a free exhibit hall pass to the event of your choice, visit www.ad-tech.com and click on the 'register' link next to the show you will be attending. Following the talks, attendees will be able to participate in the live Q&A sessions with the experts.

The Google Marketer's Playbook at ad:tech San Francisco has already passed, but you can watch recordings of the sessions in this YouTube playlist. These videos are also live on the Google Business Channel which contains even more presentations and webinars about Google's business products and advertising solutions.

Posted by Christian Yee, Inside AdWords crew