We recently caught up with Dan Hogan from ScienceDaily magazine to learn more about his experiences as a web publisher and how AdSense programs are an integral part of his online business. Dan found it easy to get started and after some experimentation and suggestions from the AdSense support team on ad placement, he quickly saw a 10 percent increase in his effective CPM. "Google provided great suggestions for ad format and placement, which helped us optimize our results," Dan reports.
With these results from AdSense for content, Dan decided to also try AdSense for search on his website in hopes of increasing his revenue potential and perhaps providing another useful service to his visitors.
Since then, Dan says, "AdSense for search performs extremely well. It gives us an exceptional clickthrough rate of 10 percent and generates 10 to 20 times the clicks of a job search service we've tried. Plus, by using Google site search, I can now drive traffic to content on ScienceDaily that visitors might not find otherwise."
Read more about Dan's story and those from other publishers on the News and Case Studies page.
From the trenches: a publisher's story
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