Episode # 3 - Rapid Fire Web Analytics Q and A with Avinash and Nick

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This is the third video in our recent Rapid Fire series where you share your most burning questions via the Google Analytics Google Moderator site and we answer them!

Generally we want to focus on your questions about key metrics and analysis techniques, but this week we get a little technical.

In this episode we discuss:
  • How to group referrals from common sources
  • How to setup Google Analytics to track multiple web sites and view all the aggregate data in one profile
  • Strategies to track websites that support different languages
  • The value of using Google Analytics on You Tube partner channels
  • Troubleshooting discrepancies in Google Analytics Data
  • Best practices for implementing E-commerce tracking for E-commerce sites
  • Simplifying customizing the date range in GA
  • How to track segments of users who interact with internal referrals/cross sell campaigns
  • Tracking Social Media campaigns



Here are links to resources we discussed in the video:
If you found this helpful, we'd love to hear your comments.

If you have a question you would like us to answer, please submit a question or vote for your favorite question in our public Google Moderator site. Avinash and I will answer your latest questions in a couple of weeks with yet another entertaining video.

Please add your thoughts about the Q&A via comments below. Thanks!

Posted by Nick Mihailovski, Google Analytics Team
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Rapid Fire Web Analytics Q and A with Avinash and Nick

Author Admin
Recently we started an initiative to ask you to share your most burning questions via Google Moderator (link: Google Analytics Google Moderator site).

This week, Avinash and I sat down to do a rapid fire Q&A to answer your questions. Rather than do a dry text Q&A version, we chose to do a video, and we think you'll find it educational and entertaining.

In this episode we discuss:
  • How is bounce rate calculated
  • Effect of search bots on data collection
  • Finding a benchmarking category for sites that don't fit into any particular benchmark category
  • What is the best way to identify landing pages with high bounce rate
  • How to find new keywords to improve content performance
  • Effects of private browsing and incognito mode on data collection


Here are links to resources we discussed in the video:
If you found this helpful, we'd love to hear your comments. If you have a question you would like us to answer, please submit a question or vote for your favorite question in our public Google Moderator site. We will answer your latest questions in a couple of weeks with yet another entertaining video.

Please add your thoughts about the Q&A via comments below. Thanks!


Posted by Nick Mihailovski, Google Analytics Team
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Episode 3 Of Bottlenecks To Implementation: Should You Use An Agency?

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Here is the final episode of our three part series on bottlenecks that companies face implementing web analytics. In this episode, we ask the question, "Should you use an agency, or can you do everything (implementation and analysis) in house?"

Bottom line: you need big brains.

And if you decide to go with one of our authorized consultants, you can find one near you. They are analytics do-everything agencies which often double as SEMs, SEOs, and Website Optimizers so you get the full circle of support for almost everything you do online - including strategic recommendations on improving your web presence and marketing.

Posted by Jeff Gillis, Google Analytics Team
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Episode 2: Bottlenecks To Implementation For SMBs

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The first episode in the three part "Data Driven Discussion" series about bottlenecks to implementation focused on large, enterprise-class companies. In this episode, we ask our experts Nick and Avinash the question, "What obstacles does a small-to-medium sized business face in implementing analytics?"

SMBs are often more nimble than large businesses but resource-constrained with everyone working overtime. A lot is at stake. In this environment, analytics can have a huge impact, answering questions and giving guidance through data to back up major decisions.

Posted by Jeff Gillis, Google Analytics Team
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New DDD Series: Bottlenecks To Implementation

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Last October, Google Analytics introduced a handful of powerful new features that enterprise-class organizations had been asking for. It was a major upgrade that made Google Analytics even more powerful while remaining easy to use and free.

However, no matter what the analytics tool, there are still bottlenecks, often at an organizational level, that can prevent a company from even getting started using any type of web analytics. Nick Mihailovski, our Google Analytics Developer Relations Manager, and Avinash Kaushik, Analytics Evangelist at Google, both expert web analytics practitioners, have worked in the trenches, consulted with and had implementation discussions with scores of companies. Each website has different requirements, and each company has a different culture.

In this 3 part series of "Data Driven Discussion" videos, Nick and Avinash spend a few minutes talking about bottlenecks to implementing analytics. This first video is specifically about the obstacles that they see enterprise-class organizations confronting on the way to creating an analytics-driven online presence.

Posted by Jeff Gillis, Google Analytics Team
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Using Google Analytics and Website Optimizer Together -- in 60 Seconds

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A couple of months ago, we published a post on making your site a closer. But, before your website can close a sale, it has to get the visitor's attention. Presenting your visitor with a landing page that's relevant to what she's looking for is the best way to start the conversation and proceed towards the conversion or sale. Of course, you'll want to pair your landing pages with the appropriate keywords and ads. But, what else can you do to get more visitors to become customers?

Google Website Optimizer can help you identify the copy, images, and page layout combination that is most effective at getting visitors to convert. The key is to use Google Analytics to find out which landing pages are least effective, so you can start working on those first. Our first Google Analytics + Website Optimizer in 60 Seconds video shows you how.



Do you have a tip on using Google Analytics and Website Optimizer together? Feel free to post a comment and share. And, be sure to check out the techie guide for more advanced Website Optimizer tips.


Posted by Melissa Hsieh, Google Analytics Team
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