Searching for a Cinderella story

Like everyone else in the U.S. who fills out a bracket for their office pool, I always have a strategy going into the NCAA Men’s and Women’s basketball tournaments. It's a mix of alma mater pride, light research, some guessing and a lot of crossing my fingers. And, like almost everyone, my bracket always gets busted.

With both the Men’s and Women’s Final Four being played out on the hardwood in the United States this weekend, we thought it would be a good time to check in with what American sports fans are searching for around the web.

Almost ever year, an unknown team comes out of nowhere to end up in the Final Four. Back in 2006, that team was [george mason] and last year it was [butler university]. In the men’s bracket this year, there’s not just one, but two “Cinderellas,” in the form of the VCU Rams and the return of the Butler University Bulldogs. These underdogs have captured the attention of the nation’s sports fans; searches for [vcu] have climbed lately and currently outpace searches for each of the other three teams in the Men’s Final Four.

When the women take the court in Indianapolis, Indiana, for their Final Four this weekend, I’ll be rooting on my Notre Dame Fighting Irish in what looks to be an even field of four teams. But in search query volume, there’s a runaway favorite: [uconn] leads the way against the other three teams in the bracket. The Stanford Cardinal are trying to break through this year, having played in the previous three Final Fours, but have to get to the finals first against a tough Notre Dame team. Having both the UConn Men and Women playing in the Final Four is clearly a strong reason for this search volume lead, but so is having arguably the best player in the women’s game!

Great coaches can get their teams to dig deep and come together to succeed in the difficult field of 64. In the women’s tournament, the coaching match-up that hoops fans across the country were hoping for unfortunately won’t take place: we’re not going to be seeing a head-to-head battle between two giants of the coaching profession in UConn’s [geno auriemma] and Tennessee’s [pat summitt], thanks to my Fighting Irish of Notre Dame besting the Lady Volunteers of Tennessee. While Coach Auriemma’s team is still alive, Coach Summitt is winning the search query volume contest off the floor. I’m sure if I were Coach Summitt, I’d rather still have my team playing this weekend—but maybe her lead in search can be some small consolation!

On the men’s side, there’s a nice mix of seasoned veteran coaches as well as two young coaches emerging as rising stars. As we near the end of the tournament, it’s not Coach [jim calhoun] or Coach [john calipari] capturing the attention of U.S. searchers—it’s the young head coach at VCU, [shaka smart], and Butler’s equally young coach [brad stevens] who currently take the top spots in search query volume.

Each year, new stars emerge as the tournaments unfold. In 2010, Duke’s [kyle singler] captured the Final Four MVP, and in 2006 Florida’s [joakim noah] captured the nation’s attention. This year, Butler’s [matt howard] has risen to take the top spot as the most searched player of the tournament.

Finally, I know that I get a little basketball-crazy during this time of year, but looking at some of our data, I discover that I’m not alone. In the state of Indiana—the home of Hoosiers and some of the most vocal hoops fans, home-state [butler bulldogs] have pulled ahead of pop music star [katy perry] in search query volume. Now that’s dedication to basketball!

This tournament is always one of the most unpredictable sporting events in the country, so it’s comforting to know that the tournaments end the same way every year: with the champions cutting down the nets. While we can’t predict which team will be up on the ladder cutting the nylon, the search data does provide a glimpse into what we U.S. sports fans are interested in—and perhaps who we’re cheering for in the waning seconds of the games.

Like you, I’ll be sitting on the edge of my couch this weekend with my busted bracket in hand. Of course, in my case, I’ll be rooting on my alma mater. Go Irish!

Posted by Jim Lecinski, Managing Director, U.S. Sales and Service and Notre Dame class of ‘87

Search trends: a clue to 2011 Oscar winners?

Each year, as the Academy Awards bubble to the top of our collective consciousness, we see a major spike in search traffic related to the event. This year, on the day the nominees were announced, four of the top 10 trending search terms in the U.S. were Oscar-related.

After last year’s awards ceremony, we provided an in-depth summary of search trends that played out during the broadcast. But could search trends have predicted the winners? To make it easy to explore how the actors, directors and cinematographers are trending in search—and maybe see if that data correlates with the eventual winners—you can explore search data across all award categories on our new Oscar Search Trends website.

John Batelle once described search trends as “a massive database of desires, needs, wants and likes.” Looking at Insights for Search data, we were intrigued to find that this “database of intentions” shows consistent search patterns among Best Picture winners for the last three years. Each year, the winning film has shown an upward trend in search volume for at least four weeks, as well as highest regional interest from New York (The Hurt Locker, Slumdog Millionaire and No Country for Old Men).


Will that pattern repeat this year? If you apply the same test, this year’s most likely candidates for best picture—by search pattern—are The Social Network (trending upward for five weeks) followed by Black Swan and The King’s Speech (each trending upward for four weeks). The Fighter, another 2011 Best Picture nominee, saw an upward trend in search volume for five weeks after its release, but highest regional interest was from Massachusetts instead of New York; no film with highest regional interest in Massachusetts has won best picture since The Departed in 2007. Perhaps Boston will take it back in 2011?

We can’t say for sure what will happen this year, since searches can only reflect what people are interested in, but it’s fun to look for patterns that persist year after year. So before you make any Academy Awards-related bets with your friends this year, be sure to explore the Oscar Search Trends. Choose any award category to see how the nominees were searched over time.

Posted by Niv Efron, Insights for Search team, Google Israel R&D Center

Boutiques.com reveals the fashion trends on everyone’s mind

Since we introduced Boutiques.com last November, we’ve been busy developing new features that we’re proud to unveil as New York Fashion Week hits the runways.

More of the boutiques you love
We’re welcoming hundreds of thousands of stunning new boutiques, including those from designers Helmut Lang, Michael Kors, Billy Reid and Thakoon.

Trend data to excite designers and fashion enthusiasts alike
Over the past few months, we’ve watched usage of Boutiques soar. Shoppers aren’t just creating their own customized boutiques, they’re enthusiastically taking our Stylyzer Quiz and sharing what they “love” and “hate” about products while browsing. As a result, we’ve gained a unique, aggregate view into the latest fashion trends—a reflection of what shoppers think and feel about the colors, silhouettes, patterns and prices of individual products from across the web.

So today we’re unveiling Designer Analytics, a tool that enables our design partners to benefit from this collective knowledge—giving them insight into how their products are searched, shopped and loved. With easy-to-understand data visualizations, Designer Analytics shows what colors, shapes and patterns are most loved and hated broadly (in categories such as shoes, dresses and handbags) and even down to how specific items are performing. Designers can also see how their stats compare to brands like them. Designer Analytics is available when logged in, and looks like this:


We’re also launching a public version called Trend Analytics that gives curious fashionistas a view into the latest, site-wide fashion trends. Using aggregate data from both Boutiques.com and Google Search, it shows the hottest colors of the season, the most-loved products and the must-have trends.



New boutique features to help you express your style
We’re adding some enhanced features for boutiques, including a photo gallery and video upload (celebrity, designers, blogger and featured boutiques only) to give more opportunities for people to express who they are and share their unique point of view.


A Fashion Week giveaway game to put your fashion acumen to the test
We’re also kicking off a fashion trivia giveaway game, called Sartorial Pursuit, which you can play anywhere via SMS/Twitter. Each hour during fashion week, you’ll find a new multiple-choice trivia question that ties into our trend analytics and features designers and products on the site. Follow the game on our Twitter account @BoutiquesStyle to answer quiz questions from home for a chance to win stylish Fashion Week prizes.

Posted by Abigail Holtz, Product Manager

It's Googler v. Googler this weekend as the Packers and Steelers face off

When you think about football, computer scientists probably aren’t the first thing to jump into your head. But with the big game this weekend, that’s exactly how to describe some of the fans who will be rooting along for both the Packers and Steelers. With Google engineering offices in both Pittsburgh, Pa. and Madison, Wis., Googlers in both areas will be glued to our TVs on Sunday along with the rest of the country.

As everyone begins to gear up for their own parties this weekend, we thought it would be fun to see what (American) football fans are searching for on the web.

Across the U.S., Google users have shown that football is the most popular sport, in terms of queries, year after year—ahead of baseball, soccer, basketball and hockey. Surprisingly, two states that don't have NFL teams search for [nfl] the most—Delaware and South Dakota.


You might be surprised at the lengths to which we go in terms of being fans. Take for example, the Packers. Fans in Wisconsin are currently taking a higher interest in our quarterback Aaron Rodgers than pop superstar Lady Gaga.


Pittsburgh residents also have gone Steeler-crazy, with queries for the Steelers running higher than queries for President Obama for most of the season.

Each team is also known for its fan gear: Cheeseheads for Packers nuts and Terrible Towels for Steelers supporters. As of the last week, [terrible towels] are being searched for more than [cheeseheads]. Perhaps the rise in searches for Terrible Towels can be attributed to their dual use: for cheering during the game or, in the event of a Steelers loss, to dry those terrible tears.

As we poked around the search trends, we wondered—could search query volume be the new “Sports Illustrated” jinx? Might Google’s search query volume leader foreshadow the loser of the big game? In examining the data, we’ve found that over the past two seasons, that has indeed been the case. Last year, the losing quarterback, Peyton Manning of the Indianapolis Colts, led the New Orleans Saints quarterback Drew Brees in query volume heading into the game. Brees and the Saints won. Same situation the year before: heading into the big game on February 1, 2009, Arizona Cardinals quarterback Kurt Warner held a significant lead in query volume over Steeler quarterback Ben Roethlisberger. Big Ben and the Pittsburgh Steelers came out on top.

That trend doesn’t bode well for Aaron Rodgers and the Green Bay Packers. The Packers quarterback has maintained an edge in query volume over Steeler quarterback Ben Roethlisberger and is still in the lead as we head into Sunday. Could that mean the Ben Roethlisberger, Troy Polamalu and the rest of the Pittsburgh Steelers will host the Lombardi trophy over their heads Sunday night? Our Cheesehead-wearing Wisconsin engineers are certainly hoping that the data doesn’t hold up!


But it isn’t just about the players and game on the field. Food, the halftime show and the commercials are just as big a part of the celebration. If the minutes in between the game action are your favorite part, YouTube hosts their annual Ad Blitz, a contest where people review and rate the Super Bowl commercials as they air. This year, you can even vote on your mobile phone as you’re watching the game. The winner will receive YouTube homepage glory on February 19, after all the votes are tallied.

Some game watchers pay particularly close attention to the TV during the halftime show. If history is any indication, this year’s act, the Black Eyed Peas, can expect a surge of search queries the day of the game. Past performers [the who], [tom petty], [bruce springsteen] and the [rolling stones] have all had peak interest level during the year they performed at halftime.


For others—especially if your team’s not competing—the best part is always the spread. Searches for food and recipes surge, beginning two weeks ahead of the game, as families start to plan their party. This year, searches for [super bowl recipes] outpace those for [super bowl food] and [super bowl snacks]. Dips of all types are hot this year, with slight differences across the country: searches for [guacamole] are on average 12% more popular in Wisconsin than in Pennsylvania, while searches for [baba ganoush] are 5% more popular in Pennsylvania than in Wisconsin.

If we had our way, it would be all [bratwurst] and [fish boils] in Wisconsin and [pierogies] and [primanti brothers] in Pittsburgh. But with fans all over the country planning their menus, it seems that the big winner in the snack world appears to be chicken. Each year, searches for [chicken wings] hit their peak the week of the game.

So whether you’re a passionate Cheesehead, a proud waver of Terrible Towels or you just enjoy the spectacle, there’s something for you to enjoy around the big game: sports, drama, commercials, music, performance and food! This weekend, Googlers in our Pittsburgh and Wisconsin offices will, with millions more across the world, be on the edge of their couches watching the game and cheering along for their team. Either way, we know that only one Google office will hold bragging rights for the next year!

Googlers in Pittsburgh

Googlers in Madison

Posted by Jim Laudon, Site Director of Google’s Madison office and Andrew Moore, Site Director of Google’s Pittsburgh office

Auto industry off to a fast start in the Motor City

After years of challenges, the news out of Detroit this week has automobile industry experts hopeful for a strong 2011. The 2011 North American International Auto Show in Detroit kicked off this week and as the world’s attention is on the Motor City, we thought it was time to take a closer look at what consumers are most interested in as it applies to cars and trucks.

Google’s North American Auto Team, headquartered out of Detroit with teams in NYC and California, works with auto makers, parts suppliers and agencies across the country to help market their latest and greatest. Like everyone else, we’re hopeful for a continued recovery across the industry and continue to be impressed by our clients’ creativity and innovation. NADA’s (National Automobile Dealers Association) chief economist Paul Taylor put it best when he recently said, “A revitalized auto industry benefits everyone—every consumer, every dealer and every manufacturer."

Each January, as the North American International Auto Show opens, we see a surge in searches related to new car models (the Hyundai Curb, for example) leading to a peak of interest in the summer—due in large part to special offers—and this year is no exception. Using Insights for Search, let’s take a closer look at what consumers are interested in and what the world is searching for in cars and trucks.

Over the last 30 days in the U.S., Ford tops the list of search queries in the entire automotive brand category, followed by BMW, Audi and Nissan.

Consumers and car shoppers in the United States are also searching for vehicles featured in movies, music and video games. Specifically, searches for [jeep black ops]—a vehicle featured in the video game “Call of Duty: Black Ops,” released in November—recently saw record highs. And with the release of the feature film “Green Hornet,” searches in the automotive category for both [green hornet] and [black beauty], the name of the car in the movie, are at record levels. Searches for [chrysler imperial] (the make of the Black Beauty) are also making a comeback. Finally, searches for [aston martin] and [aston martin music] are breakout terms, perhaps due to the hip-hop song “Aston Martin Music” by Rick Ross.


With more than 700 new car models on display (including the new Audi A8 with built-in Google Earth navigation) at the 2011 Detroit Auto Show and headed to dealer showrooms, consumers will have unprecedented choices in what they can drive this year. At the Detroit Show, auto makers from Detroit and abroad are showing off all-new sedans, sports cars, trucks and SUVs, led by the Chevrolet Volt which was named Car of the Year and the all-new Ford Explorer—which won 2011 Truck of the Year at the show. But based on data from Insights for Search, 2011 appears poised to be the year of the “crossover.” Consumer interest in the category has steadily risen over the past few years and some of the hottest car models in search—like [nissan juke], [honda crosstour] and [mitsubishi outlander]—are all crossovers.


Other trends may bode well for the auto industry in America. Searches in the auto financing subcategory for January 2009 through December of 2010 show a steady decrease in popularity in auto financing-related terms like [lease], [car loan] and [car calculator]—a signal that some interpret to mean financing of cars may not be a hurdle like it has been in past years.


At the other end of the purchase spectrum, luxury car and truck brands saw a smaller dip than other auto segments the past few years. Luxury buyers aren’t waiting for deals; rather, they’re looking to upgrade, and smart marketers are connecting with these shoppers. Factors like safety and entertainment drive purchases for luxury car buyers more than price and financing. Interestingly, in the luxury market, consumers are doing their car-buying research from their mobile phones. In fact, according to our latest research, 8% of luxury buyers used a mobile phone at the very beginning of their car buying research, 43% of luxury buyers used a mobile phone in the middle of their search and 28% of luxury buyers used a mobile phone at the very end of their car buying search. Savvy marketers like BMW, Mercedes Benz, Audi and Infiniti are capitalizing on the opportunity as they target specific marketing campaigns to consumers and car shoppers' mobile devices.

And finally, our data reveals that searches for [minivan] were up year over year—perhaps thanks to the creative folks over at Toyota and their “Swagger Wagon.” Although still not considered hip by everyone, it seems that predictions of a minivan comeback were right on target.



2011 is shaping up to be comeback year for not just Detroit, but for the entire auto industry. As a third generation Detroit-based automotive industry worker, I couldn’t be more excited for the future of Auto. The auto business is a great place to work and we have better things ahead of us. As the Motown great Stevie Wonder once said, “No one's gonna bring us down, oh no, 'til we reach our highest ground.”

Posted by Michelle Morris, Industry Director, Google Automotive (and Detroit native)

Oh Ship! Final Shipping Day is here

‘Twas the last week of shopping, and all through the land
All the shoppers were shopping, on foot and by hand;
Their lists were made, as usual, with care,
In hopes that great gift-giving soon would be there.

Oh Ship! To family! To friends and to beaus!
On overnight, two-day, for electronics or clothes!
To the local store, online or the mall!
Now shop away! Ship away! Give gifts to all!

If you’re anything like us—and based on research data from a Google/OTX study which notes that the average shopper still has to complete 50% of their holiday purchases, we suspect you are—you may be asking Santa for a bit more time to finish all your holiday shopping before December 25.

But if you’re traveling for the holidays or buying gifts for far away friends and family, you may be doing something a bit stronger than wishing for more time; you may be shouting, “oh, ship!” today, the last shipping day on which the USPS recommends sending packages for delivery before Christmas via First Class Mail, and the last day on which many online retailers guarantee delivery by Christmas via Standard Delivery.

As we enter this final and cheerfully panicked sprint toward Christmas, we took a look at some U.S. search trends related to two of the most important shopping days for procrastinators—today, which we fondly refer to as Oh Ship! Day (otherwise known as Last Shipping Day) and last Friday’s Free Shipping Day (a day in December on which numerous retailers offer free shipping and guaranteed delivery by Christmas Eve).

Planned procrastination is in the air
While some of us can’t resist putting off our holiday shopping until the last minute, we seem to have become better at planning for procrastination.

A number of searches related to guaranteed Christmas delivery, along with specifics like [free shipping day], [last shipping day] and [free overnight shipping] have risen rapidly, indicating that we’re interested in hunting for deals and making sure our gifts arrive on time.


Some other top shopping-related searches this month include:


Last-minute local
For shoppers determined to shop at the last possible second, local stores will likely be a lifesaver. Fortunately, many of these super-procrastinators seem to be super-shoppers; [store locator] searches peak in late December each year, generally on December 24, and have continued to grow in volume through the years.

Other searches such as [open christmas day], [christmas eve hours] and [holiday hours] further point to the last-minute local shopper phenomenon, while the continued rise in searches for [printable coupons] indicates these in-store shoppers are deal-hungry, whether they’re making purchases early or at the final hour.


Whether you’re done with your shopping or still sprinting toward the holiday shopping finish line, the Google Retail Industry team would like to wish you a happy holiday season and a wonderful Oh Ship! Day.

Posted by Dan Schock, Google Retail Industry Director (with our thanks to Clement Clark Moore)

Zeitgeist 2010: How the world searched

In the search team we talk a lot about that people are always looking for new things with Google. In fact, about 20% of our queries are new each day. As it gets to be the end of the year, it’s a great time to look at what searches we all have in common. In the 2010 Google Zeitgeist, we’ve gathered the most popular and fastest rising queries from the year to capture the joys, sorrows and curiosity that many of us felt—capturing the spirit of 2010.

For this year’s Zeitgeist, we’ve added interactive HTML5 data visualizations for the top queries and events from around the world. You can easily compare the popularity of the Olympics vs. the World Cup, see the world’s reaction to Haitian earthquake or the Gulf Oil Spill through the eyes of search trends. With these new visualizations, you can interact with, explore and obsess over search data just the way we do.

So who made the lists this year? Whether you call it soccer, futbol, 足球 or सॉकर, we all rushed to TV screens and keyboards and created a whole new search category: World Cup-related queries. In the U.S., Paul the Octopus, those incessant vuvuzelas and Ghana’s team all made the top 10 list. 2010 was also a big year for the tech-obsessed, with the iPad capturing the attention of gadget junkies, reaching the top 10 fastest rising list in no fewer than 13 countries as well as the global fastest rising list.

It’s also fun to look at this and see where my own interests match up with those of other searchers. For instance, I’ve found myself to be quite a fan of Lady Gaga, and have spent time looking for fun Halloween costumes for my children. Another thing that struck me on a personal level was the rising health search for Asperger’s. Having small children, I know this is a topic of interest for a lot of parents.

The devastating earthquakes in China, Chile and Haiti as well as the floods in Pakistan and the oil spill in the Gulf of Mexico led to a huge spike in all things charitable. Through our search lens, we saw worldwide outreach to help those in need and the use of technology to expedite aid with the spread of text-to-donate.

Finally, for the first time, we’ve created a Zeitgeist Year in Review Video to capture the phenomena that shaped 2010.



We hope you enjoy this look back before we embark on 2011 and learn what the world will search for next.

Update 7:14 AM: We've removed the video to make a correction. It will be back soon.
Update 9:11 AM: The video is back—enjoy!

Posted by Johanna Wright, Director of Product Management, Search

Deck the halls with smarter shopping

To paraphrase an old adage, ‘tis the season to go shopping—and this year, ‘tis the season for shopping smart. Beginning en masse on Thanksgiving, when a significant number of major retailers opened their doors to allow bargain detectives to take advantage of early deals, people have been showing their shopping savvy, with no signs of stopping.

Using Insights for Search and research data from a Google/OTX study, we took a look at some trends we’re seeing from consumers in the U.S.—a new kind of shopper, the rise of mobile and a near-seamless online-to-store connection—and then satisfied our inner cool-seeker by taking a look at some of the most searched-for holiday gifts.

The new shopper
This year’s holiday shoppers are the smartest searchers in history. They’re searching for more specific terms and looking for more information than ever—from printable coupons to take into their local store, to the location of said stores; some people are even scanning barcodes to get more information about a product.

For example, searches for [black friday ads], [thanksgiving coupons], [black friday shipping code] and [buy one get one free] skyrocketed this year, as super-smart shoppers did their research before heading online or to the stores. They also made sure to get ahead of the Cyber Monday game: searches for things like [cyber monday deals] and [cyber monday sales] rose much quicker and earlier this year than last.


Shoppers didn’t stop looking for information once Cyber Monday arrived: [best cyber monday deals 2010] was the second-fastest rising search in the U.S. yesterday. Other top searches related to Cyber Monday included:


Mobile matters
For years, we’ve heard that it’s “the year of mobile.” This year it’s actually true, and people are embracing access to information on the go. Anyone who has a smartphone has a personal assistant now—and in their pocket, no less! People are using their mobile phones to compare prices, look for store locations and inventory in stock locally, and find deals.

According to research we conducted with OTX, 52% of U.S. smartphone users plan to use their phone to compare prices during the holiday shopping season and 40% plan to use their phones to read product reviews. We’ve seen evidence of this trend through the increased use of Google Shopper, a mobile shopping app that helps shoppers on the go research items and find the best place to buy them—whether online or in a nearby store.

Online meets offline
This year, both consumers and retailers are thinking about shopping differently. Gone is the wall between online and offline research and purchasing; consumers think about online and offline behavior relatively seamlessly these days—and retailers do too. Retailers are integrating things like inventory data across channels so that people can find what they’re looking for easily, online and off. Search queries show this crystal clear connection between information-hunting online and purchasing offline.

Searches for [black friday store hours], [printable coupons], and specific store names and hours have risen dramatically in the last year, as consumers do their homework prior to leaving home to shop.


Hot holiday gifts
Each holiday shopping season brings with it a number of buzzworthy toys. While we can’t be sure which toys will be on that list this year, searches for a number of items have risen significantly in recent weeks and months.

Those looking for toys for all ages have recently looked for information related to [squinkies], [lalaloopsy], [educational toys] and [ereaders]; searches for all of the above have risen dramatically in the past 30 days, as have searches for classic toys such as [legos] and [cabbage patch kids].

For lovers of a different kind of gift, a royal engagement may have prompted a rush on sapphire rings; searches for the same have risen dramatically in the past 30 days.


If you’d like to learn more about this year’s holiday shopping season, including some tidbits on what retailers are thinking, check out the Google Retail Blog for useful information.

In the meantime, happy (smart) shopping—and we hope you had a fruitful Thanksgiving, Black Friday and Cyber Monday!

Posted by Dan Schock, Google Retail Industry Director

More midterm election search trends as the results come in

As Election Day went on, people continued to come to Google for information and, importantly, updates on results. Starting around 8pm PT yesterday, Nov 2, and continuing throughout the night and into the morning, more than half the terms in Hot Trends were related to the election. People searched for [live election coverage] as well as news sites like [fox news] and [drudge report]. Most of the popular searches, however, were for certain races and candidates, starting mostly with races in the Eastern time zone and gradually moving west as polls closed across the country.

The hot terms included Senators-elect [marco rubio] of Florida, [dan coats] of Indiana and [rand paul] of Kentucky, three Republicans who won yesterday, as well as incumbent Democrats Sen. [blanche lincoln] of Arkansas and [russ feingold] of Wisconsin, who lost, and Democrat Joe Manchin of West Virginia, who won the special Senate election to take Robert Byrd’s former Senate seat. [joe sestak], Pennsylvania’s Democrat candidate for Senate, was also popular online, as well as [joe toomey], who defeated him. People also looked for information on the [delaware senate race] which had gained national attention largely due to Republican candidate Christine O’Donnell (she lost).

Beginning around 9pm PT, we saw interest rising in the [nevada senate race], the outcome of which would determine whether Majority Leader Harry Reid would stay in office. Searches for [harry reid polls] and [nevada election results] continued to be popular even after it was announced that he had won. California’s incumbent Democrat Sen. [barbara boxer], who also won her reelection bid, was also popular search. And the still-undecided Alaska Senate race continues to drive searches, especially for the write-in candidate there, [lisa murkowski].

In the House of Representatives, we’ve seen searches spike for Rep. [nancy pelosi], who won her California district last night but lost her position as Speaker of the House when the Republicans gained the majority in the house. Her successor as Speaker, [john boehner], was also popular. And there was interest in reelected candidates from both sides of the aisle, from Democrat [barney frank] of Massachusetts to Republican [michele bachmann] of Minnesota.

Popular Governors’ races include Ohio, Florida (people are also looking for info about its winner as of this morning, [rick scott]), Texas, Illinois, Connecticut, South Carolina (which elected its first female governor last night, [nikki haley]) and Minnesota, where the winner has yet to be decided as of this moment. [emmer], the Republican candidate there, is in the top 20 list on Hot Trends as of 8am PT this morning.

California’s prop 19, which lost by an estimated 10 percentage points, continued to be popular online, as people checked for [prop 19 results] [prop 19 status] and [prop 19 poll numbers], asking [did prop 19 pass in california].

Some East Coast residents seem to have gone to bed before the results came out last night, and are catching up on the news this morning. Searches for New England newspapers [portland press herald], [hartford courant], [burlington free press] and [bangor daily news] took up a fifth of the Hot Trends list at 8am PT today, along with searches for [tallahassee democrat] and [columbus dispatch].

Finally, it wasn’t just current candidates who made news last night. Former vice presidential candidate [geraldine ferraro] was popular online; Ferraro appeared on TV last night with her fellow VP candidate Sarah Palin, and the former made some comments about female candidates for president in 2012 that had some people raising eyebrows. People were also interested in [obama trip to india], the President’s trip planned for this weekend.

That’s it for now, but we’ll keep an eye on the search trends—and on the news—and see if we have any more interesting tidbits to share.

Posted by Emily Wood, Google Blog Editor

More midterm election search trends

Election Day is finally here in the U.S., and many people are turning to the web to get information before heading out to vote. On Hot Trends at 1pm PT today, 13 of the top 20 searches were election-related, most of which had to do with figuring out where to vote. Terms like [polling place locator], [voting locations by zip code] and [where do i vote] have been popular all day, as well as state-specific searches like [nc board of elections] and [where to vote in minnesota]. Others are turning to the Internet to ask how long they have to vote, with searches like [what time do the polls close]. And earlier today, we even saw a handful of hot searches like [am i registered to vote in texas] and [voter registration]—apparently some well-meaning citizens have left one important part of the process until the last minute!

Of course, many people are also looking to make decisions about how to vote. The terms [vote smart] and [voters guide] have been popular today, indicating that people are trying to squeeze in some research before heading to the polls. Naturally, searches for various candidates, from [bill white] of Texas to [charlie baker] of Massachusetts, have increased today as well. Other searches like [massachusetts ballot questions 2010], [oklahoma state questions] and [amendment 4 florida] spiked this morning as people look for information about statewide measures. And at 1pm PT, three of the top 20 terms on Hot Trends had to do with California's proposition 19.

People are also already looking to get information about returns—searching for [exit polls 2010], [gallup poll], [voter turnout], [2010 election results] and [voting results], even though polls don’t close on the East Coast for several more hours.

Looking back over this past weekend, we saw a steady stream of political searches coming in. Search volume for California Republican Senate candidate Carly Fiorina spiked last Friday when news broke that she had entered the hospital for an infection, but searches for Fiorina have since dropped below those for her opponent, Sen. Barbara Boxer. And amidst growing speculation about the possibility of his becoming Speaker of the House (and back-and-forth barbs with President Obama over the weekend), searches for Republican House Minority Leader John Boehner rose steadily across the country. Finally, last weekend was the culmination of nearly two months of national interest in Jon Stewart and Stephen Colbert's Rally to Restore Sanity and/or Fear. On Saturday, October 30, more than half the terms on Hot Trends were related to the rally, and related searches like [comedy central rally] and [keep fear alive] have exploded, increasing by more than 5,000% in several cases.

We’ll be back later on with the latest on our election search trends. Until then, go find your polling place and vote!

Posted by Emily Wood, Google Blog Editor