The 2013 DoGooder Video Awards Open for Nominations

Awards season is upon us. And for the fourth year, YouTube is teaming up with See3 Communications to present the DoGooder Video Awards, a celebration of the best nonprofit videos of the year. If you’re a nonprofit who made a video in 2012, you’re eligible and encouraged to submit your video.

But wait, there’s more! For the first time ever, we’re opening up the awards for submissions from individuals who are making videos to change their communities or the world. So if you’re a YouTube creator trying to save the whales one video at a time, or if you made a video on behalf of your favorite nonprofit this year, visit to nominate your video.

There are four separate categories in this year’s DoGooder Awards: the ImpactX Award for videos that drove clear real-world impact; Best Nonprofit Video; Funny for Good, recognizing effective use of comedy; and the Change Agent Award, for individuals who’ve gotten involved and produced their own cause-focused video.

We’ll award prizes like $3,500 grants, free admission to the Nonprofit Technology Conference, and special promotion on YouTube.


The deadline to enter is March 22, 2013. Official rules are available here.

Jessica Mason, YouTube for Good, recently watched “YouTubers Support Matt Damon's Strike!”

Autism Speaks Premieres Inspiring Documentary on YouTube

Occasionally, we invite special guests to share their thoughts on the YouTube Blog. This guest post is from Autism Speaks about a documentary they are premiering on YouTube. The film was previously only available at small regional screenings and will now be available to viewers across the globe. 

Today we’re announcing the online premiere of "I Want to Say," a documentary short about technology and hope. It tells the story of how technology is making a difference in the lives of some people who need it most: children with autism.

This documentary is part of our Hacking Autism initiative to facilitate and accelerate technology-based ideas to help give those with autism a voice. Technology is radically remaking the world of autism. It is creating opportunities for those with autism to find their passion, develop their skills and eventually compete for jobs.

Autism Speaks is supporting the development of therapies and assistive technologies by promoting collaboration among designers, engineers, scientists, and individuals and families affected by autism.

We wanted to premiere this documentary on YouTube to show the world the power of technology for people with autism. Our hope is that you find "I Want to Say" as compelling and powerful as we do.

Alison Dyer, Social Marketing Manager at Autism Speaks, recently watched “How to BEND light !!

YouTube Campaigns: A digital thermometer for nonprofit videos

Ever pasted together 108 sheets of paper and drawn a giant thermometer to track your nonprofit’s campaign goal? Did you go through 27 red markers and then feel faint from their scent after trying to color it in?

Well, chuck those markers and recycle that paper, because through the YouTube Nonprofit Program there is a new thermometer in town. Check out the latest tool for nonprofits: Campaigns.

This new feature allows nonprofits to create campaigns with goals like increasing views or subscribers, track their progress, and let people to contribute to their goals.
A campaign consists of one or more videos. You can find instructions on starting a campaign here. Once a campaign is created, videos in that campaign will show an overlay on them, encouraging viewers to contribute to the campaign.

Additionally, a Campaign tab will show up on your channel, with a bar showing the progress toward your goal.
With more than 18,000 organizations in the YouTube Nonprofit Program we are always looking for ways to help nonprofits turn video views into greater awareness, petitions signed, laws changed, dollars raised, and lives saved. This year we released other tools you should check out like live streaming, a playbook with of best practices when using video, and other improved features like a more prominent donate button. We hope you enjoy our latest feature.

David D, Software Engineer, recently watched "Follow the Frog."

Let us help turn your video views into action

Today, we’re happy to announce two new updates from the YouTube for Good team to help you make the most out of your channel.

First, we’re kicking off monthly online trainings for members of the YouTube Nonprofit Program. These will be ‘101 level’ trainings - perfect for nonprofits who recently joined the program or are just getting started with a YouTube channel. The trainings, which will be conducted via Google+ Hangouts on Air, will take place at 9am PT on the last Tuesday of every month.

The first training will be at 9am PT on July 31, 2012. Here’s how to join:

Directions To join in the conversation during our Hangout On Air: 
  1. Make sure you have a Google Account and Google+ profile or page setup. 
  2. Add YouTube Nonprofits Program page to your circles. We'll add you to our circles, then invite you to the Hangout on Air. 
  3. This Hangout on Air will begin at 9am PT on July 31, 2012. Additional trainings will take place at 9am PT on the last Tuesday of every month. 
  4. Log onto Google+ and you'll see an invite to join the hangout in your notifications (upper right hand corner of the page in a red box). Click through to the conversation! 
  5. If the link is not available in your notifications, click the hangouts icon on the left hand side of the page and look for a hangout called "YouTube Nonprofits Introduction" among the hangouts available for you to join. 
If you'd rather just watch and listen, and don't want to be recorded: 
  1. Point your browser to the YouTube Nonprofits Program Google+ page and click on the Hangouts On Air thumbnail. 
  2. Navigate to the YouTube for Nonprofits YouTube Channel and click on the live feed. This is the best option if you do not have a Google account. 
Second, we recently announced that we will allow YouTube users to link to a,, RocketHub or Causes page via a YouTube annotation. An annotation is a little dialogue box that pops up in a video and allows video creators to convey a message. In the past, these annotations were only able to link to a YouTube video, channel or search result. Now they can link to the four sites above, in addition to Kickstarter and Indiegogo. We’re excited to see how you use these new features to encourage audiences to sign petitions, take action and donate. 

Ramya Raghavan, news and politics manager, recently watched "Water in Adina Faso"

Do this, do that, Do Something on YouTube!

Have a feeling you’re going to be a little bored this weekend? Why not Do Something different?

Well now you can - live - with Do Something is a nonprofit organization that works with young people to create social change through national campaigns and impactful service projects.

Today, from 9:30am - 5:30pm ET, you can tune in here on YouTube to watch Do Something’s NYC Boot Camp. Check out the schedule to see if they're are certain sessions you want to attend or watch the whole day!

Do Something Boot Camp will bring together a diverse group of young community leaders, activists and social entrepreneurs for a day of networking and training dedicated to giving each attendee the tools to grow and sustain their community action ideas, projects and organizations.

Now, with just an internet connection, young leaders and activists all over can participate in these how-to sessions on starting and managing projects, through live video on YouTube. And check out’s YouTube Channel for other ways you can get involved and change your community for the better.


Jessica Mason, communications associate, recently watched "How to Start a Community Action Project"

An update to the YouTube Nonprofit Program goes live

Last Saturday, we joined the American Foundation on Equal Rights to live-stream 8, a star-studded play that depicts the Proposition 8 trial surrounding same-sex marriage. On World AIDS Day in December, the ONE Campaign and RED live-streamed a day-long symposium on the end of AIDs.

Today, we’re opening up the opportunity to live-stream to all members of the YouTube Nonprofit Program. Nonprofits, from small to large, will now be able to engage live audiences in charity concerts, conferences, and other special events to raise awareness about their causes and drive donations in real-time.

The YouTube Nonprofit Program is currently open to registered organizations in the U.S., U.K. Australia and Canada and offers free benefits like donate buttons/overlays, custom thumbnail selection and channel branding. To learn more and apply, please click here. For organizations who are already members of the Nonprofit Program, you can enable live-streaming in a few simple steps, outlined here.

Ramya Raghavan and Jason Toff, YouTube Nonprofit Team, recently watched “30 dolphins stranded and incredibly saved.”

And the Next Causes are...

Last month we announced YouTube Next Cause: a new program designed to help nonprofit organizations that are already changing the world better use online video to drive action.

We were honored, inspired and deeply moved by many of the applications we received.

We are proud to introduce you to some members of the first class of YouTube Next Cause: 20 organizations who’ve demonstrated passion and huge potential for using YouTube to further their causes.

The organizations come from big cities and small towns across the country from Illinois to Colorado to Texas to California and many work all over the world. They also work on variety of issues from animal abuse to homelessness to poverty alleviation to children’s health.

 Check out these great organizations:


Autism Speaks
Children's Hospital Boston
IFAW - International Fund for Animal Welfare
Sunlight Foundation
American Heart Association
American Foundation for Equal Rights
Malaria No More
The Humane Society of the United States
The Pablove Foundation
COTS - Committee on the Shelterless
Durango Discovery Museum
Save Mount Diablo
Art Resources in Teaching
Per Scholas
The Supply
Born Free USA
The Lazarex Cancer Foundation

Stay tuned to this blog for more updates from the YouTube Next Cause channels, and learn more about other programs helping partners grow at the YouTube Creator Hub.

Jessica Mason, communications associate, recently watched “The Story of Keep Calm and Carry On

A ‘Next’ step for YouTube nonprofits

Last year we launched YouTube NextUp to accelerate the growth of the next big YouTube stars. Then in October, we announced YouTube Next Chef and YouTube Next Trainer to turbocharge up-and-coming cooking and fitness channels by great YouTube video creators. We’re excited to share the latest addition to the Next Creator family of programs: YouTube Next Cause for nonprofits.

YouTube Next Cause is designed to help organizations that are already changing the world better use online video to drive action. At a one-day summit in San Francisco on April 2, selected participants will get access to everything from training in YouTube fundamentals, to promotion and community engagement tips, to one-on-one consulting sessions to grow their YouTube presence.

We’ve always sought to make YouTube a platform for nonprofits to broadcast their messages. And we’ve seen amazing things happen when the YouTube community comes together in support of great causes. With 4 billion views a day, we want to make sure nonprofits have the tools they need to reach the global audience on YouTube and turn video views into donations, volunteerism and awareness.

Applications for YouTube Next Cause are due on February 27, 2012 at 11:59PM PT, and the selected nonprofits will be announced on March 5. This program is open to organizations that are part of the YouTube Nonprofit Program (full eligibility requirements). You can apply online at:

Check out what nonprofits are doing on YouTube at And tune in around March 5 to learn more about some of the great nonprofit organizations chosen and what they’re doing to change the world!


Hunter Walk, director of product management, recently watched “Using YouTube with a Purpose - Helping Kids in Bangladesh.

Lights, camera, causes: The 2012 Nonprofit Video Awards

For the third year, YouTube is teaming up with See3 Communications to present the DoGooder Nonprofit Video Awards, a celebration of the best non-profit videos on the site. If you’re a nonprofit who made a video in 2011, you’re eligible and encouraged to submit.

It doesn’t matter if your organization is small and scrappy, large and global, or somewhere in between. We’ll award prizes like $3,500 grants, free admission to the Nonprofit Technology Conference, and a spotlight on the YouTube homepage to small, medium and large organizations, plus a special award for “Best Video Storytelling.”

Need more details? Watch this video:

The deadline to enter is February 29, 2012 and you must be a member of the YouTube Nonprofit Program at the time of judging, to enter. Full rules are available here.

Get those cameras rolling and good luck!

Ramya Raghavan, YouTube Nonprofits, recently watched “300 Years of Fossil Fuels in 300 Seconds”.

YouTube for nonprofits, reloaded with new tutorials and features

Nonprofits are an important part of the YouTube community, and their videos have educated and inspired audiences since the early days of the site. We launched the YouTube Nonprofit Program in 2007 to help organizations take their work to the next level, and since then, more than 16,000 nonprofits have joined the program. There are hundreds of nonprofit organizations with millions of views on YouTube, and dozens with more than ten million views, like Greenpeace, Khan Academy and UNICEF.

We’ve made a couple of updates to the program that we hope will help nonprofits use video in new and compelling ways.
  • The Playbook Guide: YouTube for Good. This is a how-to resource specifically targeted at nonprofit organizations, with sections on how to create content, raise funds, connect with other community members and more.
  • Improved features. As part of our new Channels design, we’ve made the donate button on nonprofit channels even more prominent, making it easier than ever to support the causes you care about.

If you’re a YouTube Nonprofit Program with other ideas about how we can make the program better, tell us your suggestions in the comments below! If you’re a nonprofit in the U.S., U.K., Canada or Australia and not yet a member, visit to learn more and apply.

Valerie Streit, YouTube Next Lab, recently watched “Martin Luther King Jr. on NBC’s Meet the Press in 1965.