Motorsports brands kick into high gear on YouTube

Having spent years living in North Carolina, I witnessed first-hand the passion of NASCAR and motorsports fans. So it’s not surprising that auto and motorcycle racing videos are some of the most searched and viewed on YouTube. Now that racing season is in full swing with the first Daytona 500 kicking off just days ago, fans have plenty to discover on YouTube - making it the ideal arena for marketers to capture consumer attention. Here are a few brands making the most of fan interest online.

Like many businesses, RevZilla, an online retailer of motorcycle riding gear, dove into video production with nothing more than a Flip camera and an idea. While they have a showroom in Philadelphia, they were challenged to reach their online customers' need to “look under the hood” of motorcycle gear. So they turned to video to showcase detailed breakdowns of motorcycle gear -- from helmets to gloves and riding jackets, and share their deep product knowledge and how-to content.

Meanwhile GoPro, the makers of HD video cameras and accessories, use racer’s eye view of tracks like the Infineon Raceway captured by CEO Nicholas Woodman to reach fans. By building a library of videos created by the people using their cameras, GoPro was able to provide the ultimate product demo to their audience.

Even racing greats like Richard Petty of The Richard Petty Driving Experience are on YouTube to give customers a behind-the-wheel look at racing 165 mph in a NASCAR race car. The Richard Petty Driving Experience pushed the sales needle by creating a Summer of Speed package they promoted during slow summer months with YouTube video ads.

With millions of auto enthusiasts and racing fans coming to YouTube for entertainment, try out some of these ways to reach people on YouTube. Happy riding!

Baljeet Singh, group product manager on video monetization at Google, recently watched “Team Hot Wheels - The Yellow Driver's World Record Jump

Brazil’s Carnival goes social with Google

While you may have heard of Brazil’s Carnival (or Carnaval), not everyone will have the chance to fly to Brazil to experience what are arguably the largest annual street festivals (+ music concerts + dance parties + culture fests) in the world.

Every year, Brazilian cities compete to be the country’s top Carnival destination: This year, we’re bringing you the sights, sounds and energy of Brazilian Carnival directly from the streets of Salvador (Brazil’s first capital and one of the oldest cities in the the Americas) through Google+, YouTube and Orkut.

From February 16 to 21 — the height of the festival and the peak of Brazil’s summer — you’ll be able to:
  • Watch the festivities wherever you are in the world on the Carnival YouTube Channel. Starting Thursday, February 16, you’ll have access to everything from a live transmission of the streetfest to videos of bands who have traveled to Salvador to host the party. You’ll even be able to chat with other YouTube users who are watching the party with you from around the world through a map we’ve integrated just for the occasion.
  • Chat with bands and watch live interviews on Google+. Chat with some of the Brazilian bands who have joined the festivities in real time by sending questions via Google+ and Orkut. You’ll also be able to watch celebrity interviews running live throughout the week on the AoVivo (Live) Google+ Page and transmitted simultaneously on YouTube and Orkut.

Even if you didn’t have a chance to get a plane ticket to Brazil, there’s no reason not to experience the energy of this year’s 2012 Carnival. Find out more about how you can be part of the party on +AoVivo, Orkut or on our Carnival YouTube Channel.

Flavia Simon, head of consumer marketing, Brazil, recently watched "President Obama sings Al Green: Let's Stay Together in 2012."

Where you’ll find Google and YouTube at CES 2012

Cross posted from the Official Google Blog.

Every year in the tech world, thousands of us pack a bag with all of our gadgets and head to Las Vegas for the International Consumer Electronics Show (CES). It’s a tech lover’s paradise where you can check out new technologies and talk about the trends of the future with visionary members of the industry. If you’ll be joining us, here are a few places and dates where you can find Google and YouTube.

We’ll kick things off at 3:00pm PT on Tuesday, January 10 with chairman Eric Schmidt speaking at CNET Presents - The Next Big Thing in CE, in Las Vegas Convention Center (LVCC) North Hall N255-257. On the following day, January 11, we have a bunch of events across topics:
  • Google’s senior policy counsel Rick Whitt will participate in the Innovation Policy Summit Session: Spectrum for Wireless Broadband: Putting the Puzzle Pieces Together in LVCC North Hall N264 at 10:15am PT.
  • On the education front, Angela Lin, manager of YouTube EDU, will present on “High Tech U”—digital tools and services that are changing the traditional ivory tower—at 3:00pm PT in LVCC North Hall N256.
  • End the day at 5:00pm PT with CNET's Women In Tech panel, featuring Marissa Mayer, VP of product management, in LVCC South Hall, Upper Level Lobby - CNET Stage.
On Thursday, January 12 at 10:00am PT, YouTube will be keynoting the Entertainment Matters program in the Las Vegas Hilton Theatre. Robert Kyncl, VP of global content, will share his thoughts on the evolution of the entertainment industry, and he’ll later be joined by partners and friends for a panel discussion.

Don’t forget to check out Google TV around CES this year. Recently announced new partners LG, Marvell, MediaTek join Samsung, Sony and Vizio having new devices to play with at their booths. You can also find YouTube demos on TVs and devices around the LVCC show floor at LG, Panasonic, Samsung, Toshiba and other booths.

For first-timers, here’s a video overview of the show from the Official CES Channel:

Stay tuned for updates on our +YouTube page and on Twitter—pack your smartphones, tablets, laptops, netbooks, televisions, E-readers and of course, your battery chargers, and see you in Las Vegas!

Matt McLernon, Communications Manager, recently watched “Fishing under ice.”

Bringing the very best of what we do to the veteran community

Cross posted from the Official Google Blog.

We believe that technology can be a force for good; one that builds and binds community. As a Googler, my proudest moments are when we take that technology and put it in the hands of people who can use it to communicate, collaborate, build and explore.

Today, on Veterans Day, I am proud to share a few Google tools and platforms for the military veteran community. They can be accessed on our website, Google for Veterans and Families, which was created by veterans and their family and friends, who work at Google. This single interface brings together Google products and platforms for servicemembers and their families. We believe it will be useful to all veterans, whether still in the service, transitioning out, or on a new path in their civilian lives. Here are some examples of what you’ll find on the site:
  • VetConnect - This tool helps servicemembers connect, communicate and share their experiences with others who have served using the Google+ platform.
  • Google Veterans Channel - A YouTube channel for discussion about military service for veterans, their families and the public. Veterans can share their experiences with each other as well as with civilians to help shed light on the importance and complexity of service. If you have not served, this is a great place to offer your thanks by uploading a tribute video.
  • Resume Builder powered by Google Docs - We found that Docs can be a particularly helpful tool to transitioning service members seeking employment. Resume Builder generates an auto-formatted resume that can be easily edited, saved and downloaded to share with potential employers.
  • Tour Builder powered by Google Earth (coming soon). A new way to tell your military story. Today, you can view some sample “tours”— 3D maps of veterans’ service histories, complete with photos and videos. Stay tuned for more details and updates on the Google Lat Long Blog.
It’s been a proud month for those of us here at Google who are veterans or family of veterans.

In October, 100 Googlers visited the Soldier and Family Assistance Center at West Point to conduct resume writing workshops for members of the Warrior Transition Unit. And, just two weeks ago, we traveled to Walter Reed National Military Medical Center to teach wounded, ill and injured servicemembers how to use Google tools to stay in touch with their loved ones while in recovery.

Finally, this week, we introduced the Veterans Job Bank in partnership with the Department of Veterans Affairs. The Veterans Job Bank is a customized job search engine in the National Resource Directory (NRD), which is powered by Google Custom Search technology and crawls the web for JobPosting markup from to identify veteran-committed job openings.

Even playing a small part to serve those who have served has been an honor.

Carrie Laureno, Audience Evangelist and Founder, Google Veterans Network, recently watched "A message from the First Lady."