Unleashing the Combined Power of Google Analytics and AdWords: Webinar Next Tuesday, 6/18

In many ways, Google Analytics and AdWords were made for each other. AdWords helps advertisers reach an audience and reports on advertising performance, and Google Analytics can tell you what actions your users take when they actually get to your site. You may have a high clickthrough rate (CTR) in AdWords, but what if you could see that 70% of those users left immediately after arriving on your landing page? While understanding the conversion rate of AdWords ads is critical, it’s also important to understand what happened to the users that did not convert or complete the action you wanted them to. For example, did users ‘bounce’ after landing on your site or did they view a few other pages and then leave? How much time did they spend on your site? Which keywords drive the majority of your Ecommerce revenue?

Thanks to built-in Google product integrations that provide unique insights into your data, you can view reporting and data in Google Analytics that directly relates back to your advertising in AdWords. Understanding how to use both of them together will help you refine your AdWords campaigns and improve the performance of your business.

Next Tuesday, join Rachel Witalec and Simon Rosen, Global Sales Strategy Leads, for a detailed look at how to use Google Analytics and AdWords together. In this webinar, we'll show you why it's important to link your Google Analytics and AdWords accounts, how to see both Google Analytics data in AdWords and AdWords data in Google Analytics, and walk through a live demo of the reports and how to use them. You'll learn how to make your marketing more effective by analyzing Google Analytics data, such as bounce rate, pages per visit, conversion rate, and Ecommerce revenue in conjunction with AdWords factors, such as keyword performance, ad copy, ad groups, and more. The webinar will also include a live Q&A section.

Date: Tuesday, June 18, 2013
Time: 10am PDT / 1pm EDT/ 6pm GMT
Duration: 1 hr
Level: 101 / Beginner
Register: Register here

Live from Google I/O: Mo’ screens, mo’ goodness

This morning, we kicked off the 6th annual Google I/O developer conference with over 6,000 developers at Moscone Center in San Francisco, 460 I/O Extended sites in 90 countries, and millions of you around the world who tuned in via our livestream. Over the next three days, we’ll be hosting technical sessions, hands-on code labs, and demonstrations of Google's products and partners' technology.

We believe computing is going through one of the most exciting moments in its history: people are increasingly adopting phones, tablets and newer type of devices. And this spread of technology has the potential to make a positive impact in the lives of people around the world—whether it's simply helping you in your daily commute, or connecting you to information that was previously inaccessible.

This is why we focus so much on our two open platforms: Android and Chrome. They enable developers to innovate and reach as many people as possible with their apps and services across multiple devices. Android started as a simple idea to advance open standards on mobile; today it is the world’s leading mobile platform and growing rapidly. Similarly, Chrome launched less than five years ago from an open source project; today it’s the world’s most popular browser.

In line with that vision, we made several announcements today designed to give developers even more tools to build great apps on Android and Chrome. We also shared new innovations from across Google meant to help make life just a little easier for you, including improvements in search, communications, photos, and maps.

Here’s a quick look at some of the announcements we made at I/O:

  • Android & Google Play: In addition to new developer tools, we unveiled Google Play Music All Access, a monthly music subscription service with access to millions of songs that joins our music store and locker; and the Google Play game services with real-time multiplayer and leaderboards. Also, coming next month to Google Play is a special Samsung Galaxy S4, which brings together cutting edge hardware from Samsung with Google’s latest software and services—including the user experience that ships with our popular Nexus devices.
  • Chrome: With over 750 million active users on Chrome, we’re now focused on bringing to mobile the speed, simplicity and security improvements that we’ve seen on the desktop. To that end, today we previewed next-generation video codec VP9 for faster video-streaming performance; the requestAutocomplete API for faster payments; and Chrome Experiments such as "A Journey Through Middle Earth" and Racer to demonstrate the ability to create immersive mobile experiences not possible in years past.
  • Google+: We unveiled the newly designed Google+, which helps you easily explore content as well dramatically improve your online photo experience to give you crisp, beautiful photos—without the work! We also upgraded Google+ Hangouts—our popular group video application—to help bring all of your real-life conversations online, across any device or platform, and with groups of up to 10 friends.
  • Search: Search has evolved considerably in recent years: it can now have a real conversation with you, and even make your day a bit smoother by predicting information you might need. Today we added the ability to set reminders by voice and we previewed “spoken answers” on laptops and desktops in Chrome—meaning you can ask Google a question and it will speak the answer back to you.
  • Maps: Today we previewed the next generation of Google Maps, which gets rid of any clutter in order to put your individual experience and exploration front and center. Each time you click or search, our technology draws you a tailored map that highlights the information you need. From design to directions, the new Google Maps is smarter and more useful.

Technology can have a profound, positive impact on the daily lives of billions of people. But we can’t do this alone—developers play a crucial role. I/O is our chance to come together and thank you for everything you do.

We’re going live from Google I/O

Developers today have the power to introduce powerful, breakthrough technologies to the world through their code. That’s why we look forward to bringing Google developers together year after year at Google I/O, our annual developer conference. In one week, we’ll welcome more than 6,000 developers to I/O through the doors of Moscone West Convention Center in San Francisco, Calif.—and many more via our event’s live streams. If you’re looking for inspiration and want to learn more about the future of our products, we hope you’ll tune in to our live keynote and technical sessions.

Starting on May 15 at 9 a.m. PT (16:00 UTC), join us as Google Developers Live (GDL) powers multiple channels of live streamed content from Google I/O on developers.google.com/io. On this page, you can:

  • Stream the keynote on your computer, tablet or phone. Get in on the action, and listen to product and technology announcements straight from our teams. Live streaming will run on developers.google.com/io from 9 a.m. PT (16:00 UTC) to 7 p.m. PT (2:00 UTC) on May 15 and 16.
  • Watch exclusive interviews with the Googlers behind the latest product announcements. This year, GDL will broadcast one-on-one product deep dives, executive interviews and Developer Sandbox walkthroughs from our onsite stage.
  • Get the latest news in real time. We’ll post official announcements during I/O. You’ll be able to see the feed on the Google I/O homepage, in the I/O mobile app (coming soon), and on +Google Developers.
  • Never miss a session. The keynote and all sessions will be recorded and made rapidly available on GDL and the Google Developers YouTube channel.

Whether you’re joining us from the comfort of home for Google Developers Live at I/O or at an I/O Extended event, tune into developers.google.com/io at 9 a.m. PT (16:00 UTC) on May 15 for the latest from Google product teams. Add +Google Developers to your circles and follow #io13 to stay updated on official conference announcements and connect with the community.

The Big Tent comes to Washington

When we started holding our Big Tent events in London two years ago, we wanted to stir up lively conversation about some of the hot topics relating to the Internet and society. After all, the political meaning of a “big tent” is to attract diverse viewpoints to come together in one place. Since then, we’ve held more than 20 Big Tents on three different continents to debate issues ranging from arts and culture online to the economic impact of the web.

Later today, the Big Tent is coming to Washington, D.C. for the first time. Along with our partner Bloomberg, we'll hear from some of the top names in media, government and the arts for discussions about one of the values we hold most dear: the right to free expression.

Can free speech survive in the digital age? At a time when too many governments deny their citizens the right to dissent, we’ll ask if the Internet is reaching its promise of empowering people around the world. We’ll have sessions on the limits to free speech online, national security in the Internet age, and creativity and freedom on the web.

Google’s executive chairman Eric Schmidt and senior vice president and chief legal officer David Drummond will be joined by a variety of speakers, including former U.S. attorney general Alberto Gonzales, deputy secretary of homeland security Jane Holl Lute, Bloomberg chief content officer Norman Pearlstine, former New York Times executive editor Bill Keller, and Saudi Arabian comedian and YouTube star Omar Hussein.

Things kick off at 1:30pm EDT today—you can watch the entire event on Bloomberg’s live stream and tune in to the Big Tent Google+ page for updates as the event unfolds. Later on, we’ll also upload video clips to the Big Tent YouTube channel. We hope you’ll join us for exciting conversations about how to best keep the Internet free and open.

SES New York: Google solutions for a constantly connected world

SES New York is coming up next week, and we hope you’ll join us in the Big Apple!

During day 1 of SES New York, we'll be on the expo floor with a custom-built Google classroom. Join us for a full day of learning about the latest solutions from AdWords, Mobile, Google Display Network, and DoubleClick Search to help you win in a constantly connected world.

Where: SES NY Expo Hall, 5th Floor Marriott Marquee
When: Day 1 - Tuesday, March 26th
  • 10:30-11:30am Reaching customers whenever, wherever, across any device. Surojit Chatterjee, Lead Product Manager for enhanced campaigns
  • 11:45-12:45pm Understanding the Full Value of Mobile. Brendon Kraham, Director, Global Mobile Solutions
  • 2:00-3:00pm Engaging with your audience in a multi-screen world. Speaker TBD
  • 3:30-4:30pm Using DoubleClick Search to manage campaigns across channels and devices. Anthony Chavez, Product Manager for DoubleClick Search
Don’t have a pass yet? Don’t worry! Expo Only passes are free and get you access to our Google classroom. You can also use the code NYGOOGLE which is redeemable for up to $700.00 off a full conference pass!

Posted By Derrick Djang, Product Marketing Manager, AdWords

Join AdWords and DoubleClick Search at SMX West in San Jose

SMX West kicks off on March 11, and the AdWords and DoubleClick Search teams hope to see you there!

During the first two days of SMX West, Google will be on the floor to help you learn how to engage your audiences in a constantly connected world. Below are some of the activities that we’ll be hosting across the 3-day conference:

March 11, 2012, 5-6pm - Enhancing AdWords for a Constantly Connected World
Join Google AdWords’ special enhanced campaigns presentation on Monday, March 11 at 5pm, where Lead Product Manager Surojit Chatterjee will discuss key features and changes with enhanced campaigns, give tips on getting started, and answer your questions.

March 11 -12, all day - Learn and win with DoubleClick Search
Visit the DoubleClick Search lounge at Booth 401 to learn about how we’re making search marketing faster, smarter, and better. Watch our videos, get a glimpse of some of our newest features through demos, play games, and engage with our team to see how we’re helping you run effective search campaigns across devices, as well as across channels. Tweet what you learned using hashtag #dsSMX for a chance to win a Nexus 7 tablet!

The full SMX West agenda can be found here. Be sure to check out our other Google speakers at the following panels:
Still haven’t registered? Enter discount code SMXW13google (case sensitive) and save 10%. Expo passes are free and get you into the AdWords and DoubleClick Search events.

We hope to see you in San Jose!

Kim Doan, Product Marketing Manager, DoubleClick Search

Join Learn with Google at SES in San Francisco!

If you're planning on attending Search Engine Strategies San Francisco in August, stop by our in-conference Learn with Google event, Search and Beyond with Google AdWords and DoubleClick, to learn how Google makes the web work for you. We'll have speakers across Google Search, the Google Display Network, and DoubleClick Search, with question and answer sessions following each presentation.

Tuesday, August 14
  • Hear about recent enhancements to Google AdWords, Google Display Network and DoubleClick Search, as well as real-world examples of how these new solutions are already helping businesses solve some of their biggest challenges, presented by Ariel Bardin, Product Management Director - Google Search Ads
  • Dive deep on how you can win the moments that matter with effective AdWords social, mobile and local solutions to reach your users, presented by Shannon Snow, Head of Industry - Education
  • Learn about how DoubleClick Search helps marketers and agencies running some of the world's largest search campaigns more efficiently and effectitvely with Anthony Chavez, Senior Product Manager - DoubleClick Search
  • Close the day with David Monsees, Product Manager - Google Display Network, to hear about how you can use the power of display advertising to extend the impact of your search campaigns with remarketing and contextual targeting
Wednesday, August 15
  • During How to Win with Google & Bing, Ryan Gibson, Manager on the Agency business Development Team, will join the discussion on best practices for optimizing your campaigns, keywords, match-types, ads, bids, targeting, landing pages and quality scores for each network and highlight the most important differences that can make all the difference in highly-competitive markets
  • Learn about Better SEM in a Cross-Channel World with Head of Emerging Products & Markets Stephen Yap, who will explore what marketers and agencies should expect from the next generation of search management platforms
The full SES agenda can be found here.

Additionally, we'll be offering 20-minute account optimization sessions with Google AdWords specialists, and 20-minute product demonstrations with DoubleClick Search specialists. If you’re interested in learning more about new features or best practices, let us know by filling out the form here. The deadline to sign up is Wednesday, August 8, 2012.

Still haven’t registered? We're happy to offer advertisers a promotional code for 20% off when you buy a Conference pass to SES SF. Reference our discount code 20GOOG upon registration.

If past conferences are anything to go by, this should be a fun and educational event, with lots of folks to meet, contacts to make, and tips and tricks to learn. We hope to see you there!

Posted by Katie Miller, Google Ads Team

YouTube Presents K-Pop stars in Mountain View, California

Update: Tickets for the concert have all been reserved, but you can watch the concert live on the YouTube Presents channel.

Last December, we added Korean pop style K-Pop to our genres on the Music page, making it easier for the growing number of K-Pop fans in and out of Korea to find the latest videos from the top Korean artists and music labels. Now we’re bringing K-Pop to you live on YouTube!

We’ve teamed up with Korean broadcaster MBC to host a concert in the U.S. on Monday, May 21 featuring some of the top K-Pop acts. The concert, YouTube Presents MBC K-Pop Concert, will be held at Shoreline Amphitheatre in Mountain View, CA and will start at 7pm PT. If you want to attend, you can reserve free tickets from this website. You can also tune into the livestream on the YouTube Presents channel during the concert on May 21.

The line-up includes several star-studded groups such as Girls’ Generation, Wonder Girls, TVXQ, Super Junior, f(x), BEAST, KARA, MBLAQ, and Sistar. This is the first time we’ve featured musical artists from Korea on YouTube Presents.

We hope to see K-Pop fans in the U.S. at Shoreline, and we hope the rest of you will tune in wherever you are. For those who are totally new to the genre, we recommend that you check out a few episodes of Simon and Martina’s YouTube show K-Pop Music Mondays.

Seon-Jeong (Sun) Lee, YouTube marketing manager for Asia-Pacific, recently watched “Girls’ Generation - The Boys.”

Think with Google comes to ad:tech SF to make the web work for you

More users. More screens. More content. Same time. Same customers. Same goals.

As marketers, it’s a challenge to stay up-to-date on the latest digital media innovations while continuing to manage effective, measurable campaigns. We at Google asked ourselves: how can we help you meet these challenges and move your customers from intent to action? How can we make the web work for you?

Next week at ad:tech SF we’ll answer these questions through a 4-part “Think with Google” series.

Tuesday, April 3rd
  • Come hear from John Nicoletti, Director of Agency Development, on winning the moments that matter, making better decisions and operating more efficiently as you grow.
  • Dive deep with Bill Kee, Analytics Product Manager, on ways to approach marketing attribution and what Google Analytics is doing to make attribution modeling more accessible.
  • Learn about free tools available to help you plan for performance with Jordan Rost, Agency Lead.
  • Close the day with Rikard Steiber, Global Marketing Director, Mobile & Social Advertising, on how to use Google+ Pages to maximize your business’ effectiveness and presence online.
Wednesday, April 4th

Global Google Analytics Lead Rachel Witalec will join the discussion on search tactics for making sure content gets found where and when you want it. If you’re investing time in digital marketing you won’t want to miss this.

The complete conference agenda is here. The sessions are open to ad:tech attendees.

Still haven’t registered? Sign up here with discount code GOOGLESF12TB and save 30% off a full conference pass.

Get design tips to boost the impact of your display ad

While the right text and placement of your display ad are always crucial, you should also make sure that your ad is well designed. But how exactly can you ensure that your ad stands out on a web page, looks professional and is consistent with your overall brand message?

On Thursday, September 2nd, we’ll be holding a short one-off live course on effective display ad design. The session will give you a set of practical design tips including key insights on using color, font and images. The focus will be on the Display Ad Builder tool, although the tips are applicable to display design in general. The course is suitable for anyone interested in display advertising.

The course will be held on Thursday, September 2nd at: 3pm - 4pm BST / GMT+1 (London), 10am-11am EDT (New York), 7am-8am PDT (San Francisco).

Sign up here to attend.