As part of Google’s ongoing GoMo initiative, we hosted a live webinar a few weeks ago to help publishers learn the benefits of creating mobile-friendly sites, hear tips and case studies, and tap into new resources to get started. If you missed it, no problem! You can watch the recorded video or download the slides below.
1. Why go mobile? Your users have gone mobile in a big way, hear why you must follow suit. 2. Tips for building mobile sites Mobile is different. Learn 10 practical tips for building engaging, uniquely mobile experiences. 3. Best practices in action Hear from web publisher FindTheBest about the success they’ve seen from going mobile. 4. How to get started Google is here to help. Learn about tools we’ve created to get you started on the path to delighting your users and maximizing your mobile revenue.
Looking to measure and optimize your GDN campaigns? We'll be hosting a webinar on April 2nd at 3:00pm GMT to discuss how to create successful GDN campaigns. You can use the GDN to target specific sites, categories, topics and audiences, and in this webinar we'll discuss best practices surrounding the creation and optimization of GDN campaigns. This webinar will be presented by a UK-based Google Display Specialist and more specialists will on hand to answer any questions you may have.
This live webinar will outline how advertisers can use advanced audience targeting across the Google Display Network. We will discuss how to overlap and maximize AdWords products in order to reach specific target audience segments by using products such as remarketing, interest categories, topic targeting and more. This live webinar will be presented by a UK-based Google Display Specialist and more specialists will be on hand to answer any questions you may have.
When: Tuesday 27th March at 3pm GMT (10am EST / 7amPST)
Editor's note (Monday, May 7th, 2012, 11:41 am PST): We have updated the date of the Display webinar mentioned below to June 19th.
Display advertising has undergone a bit of a fairytale-like transformation over the past several years, from the medium of “Click Here!” banner ads, to one that can be smart and sexy and help bring big ideas (even those from advertising’s past) to life. Now that display has had its “Cinderella moment,” we figured the “carriage” could use an upgrade as well. So today, we’re unveiling some changes designed to simplify the way you buy and run display through AdWords.
Display’s New Home in AdWords
For nine years, AdWords customers have been buying display campaigns through an interface designed for search. This is like trying to run in glass slippers -- it might work, but it’d be a lot more effective with the right running shoes. So we’re giving display its own tab within AdWords. Rolling out over the next few weeks, the new Display Network Tab is an interface built from the ground up to run display campaigns, and will enable you to bid, target and optimize display campaigns all from a single place. Click the image below to see the different Display Network Tab targeting options.
The contextual engine, which matches ads to pages based on keywords, is at the heart of display-buying through AdWords. We’ve been hard at work behind-the-scenes to give this engine its biggest enhancement ever, the ability to combine the reach of display with the precision of search, using Next-Gen Keyword Contextual Targeting. This means that you can fine-tune the performance of your contextual campaigns down to individual keyword level, which will help you take the performance of your marketing campaign to a completely new level. It’s now easier for you to extend search campaigns to display and more efficient to run the two types of campaigns together.
For example, let’s say you’re running display campaigns for a Travel Agency who offers a vacation packages in several Caribbean islands. In the past, you would have created themed ad groups targeting vacations to Turks and Caicos and the Caribbean. Now, with this new keyword level transparency you might realize that the keyword “Turks and Caicos vacations” is 4 times more profitable than the keyword “caribbean vacations”. You can optimize your campaigns to aggressively target these high performing keywords, and be more conservative on “caribbean vacations”.
Giving a Visual Edge
And like the writers of the best fairytales know, sometimes pictures communicate better than words (or numbers). Along with the new Display Network Tab and contextual engine, we’re introducing a way to visualize the reach of your campaigns, and see how that reach is impacted by combining multiple targeting types, such as keywords, placements, topics, interests or remarketing.
These changes are some of our biggest steps to date towards bringing together the science of search advertising with the art of display. We hope they give you some powerful new tools to connect with their customers and deliver engaging and relevant display ads.
Learn More
We’re rolling out the new Display Network Tab to all advertisers in the upcoming coming weeks.
For more information on what’s new on the Display Network Tab visit our help center article.
Please join Google in our upcoming webinar on June 19th to learn more about optimizing your targeting strategies for campaigns using the Next-Gen Keyword Contextual Targeting. Check out our new webinar page to register.
Watch Brad Bender, Director of Product Management for Display talk about the new Display Network Tab and the Next-Gen Keyword Contextual Targeting.
Posted by Alok Goel, Product Manager Next Gen-Keyword Contextual Targeting, Rebecca Illowsky, Product Manager Display Network Tab, and Claire Cui, Principal Engineer
Did you know: 8 in 10 consumers instantly abandon a mobile site if the experience isn’t up to par?1 Mobile consumers have high expectations from content publishers today. With Google mobile searches growing 400% in the last two years, it’s increasingly important for publishers to satisfy the needs of a mobile user by building a mobile-friendly site. That’s why we recently launched GoMo for publishers, which brings publishers a new set of tools to help build mobile-friendly websites.
Join Google on Thursday, March 22nd at 10:00 am PT/1:00 pm ET, to discuss why it’s imperative to build for mobile and delight your fastest growing audience. We’ll show you all the tools you need to get you ready to go mobile. Sign up today and learn...
Why go mobile?
Your users have gone mobile in a big way, hear why you must follow suit.
10 tips for building mobile sites
Mobile is different. Learn 10 practical tips for building engaging, uniquely mobile experiences.
Best practices in action
Hear from web publisher FindTheBest about the success they have seen from going mobile.
How to get started
Google is here to help. Learn about tools we’ve created to get you started on the path to delighting your users and maximizing your mobile revenue.
Sign up for the webinar today. We look forward to seeing you on March 22th!
Posted by Joseph Corral, Product Marketing Manager, Google Mobile Ads
Do you have a question about AdSense policies? Have you ever received a policy notification from AdSense? Do you sometimes worry about your account security? We’d like to invite you to an upcoming free AdSense policy webinar that’s designed to help publishers stay compliant with Google AdSense program policies. We’ll discuss selected policies, explain how Google enforces them and share tips on how to stay compliant, as well as what to do if you receive a policy notification.
Topics covered include:
the types of pages on which AdSense ads may not be placed
how to ensure that your site remains compliant with our policies
what actions are taken in case of violation, and which notifications are sent by Google
what to do if you receive a policy notification from Google
The details:
Title: Google AdSense program policies webinar Date: Wednesday, September 28, 2011 Time: 5pm London time (GMT+01:00), 9am Pacific Time
All publishers are welcome to attend the webinar, but please note the UK friendly start time of the session.
We'll also have a Q&A session during this webinar. You can submit your questions in advance to the AdSense team and vote on questions submitted by other webinar attendees here. The most popular questions will be answered live during our webinar! To join and participate in the webinar you’ll need to install Webex Meeting Manager.
A few weeks ago, we launched the +1 button for your site, allowing visitors to recommend your content on Google search directly from your site. As people see recommendations from their friends and contacts beneath your site in search results, you may see more, better qualified traffic from Google.
But how do you make sure this experience is user friendly? Where should you position the +1 button? How do you make sure the correct URL is getting +1’d?
On Tuesday, June 21 at 3pm ET, please join Timothy Jordan, Google Developer Advocate, to learn about how to best implement the +1 button on your site. He’ll be talking through the technical implementation details as well as best practices to ensure the button has maximum impact. During the webinar, we’ll review the topics below:
Have you ever received a policy notification from AdSense? Do you sometimes worry about your account security? Are there any particular policies you still don't quite understand and want to know more about?
In order to help you better understand our policies, the AdSense team will be holding a series of online seminars in Asia and Australia, covering mainland China, Hong Kong, Taiwan, Austraia, New Zealand, India, Japan, and Southeast Asia on the schedule below. During the seminar, Google AdSense policy specialists will explain the details of AdSense policies, debunk popular myths, share inside tricks and tips, as well as answer any questions. The agenda will cover the following materials:
Website content and ads implementation guidelines
Account violation and account safety
What do I do if I get a policy notice?
Live Q&A
Publishers located in the regions below should have already received our invitations. If you live in a different region, you’re still more than welcome to join! Just check the schedule below and sign up for the time and language that are most suitable for you.
We know that understanding search advertising and trying to measure its return on investment is not always easy. Marketers and business owners often find it difficult to quantify the indirect effect that online search is having on offline sales.
The AdWords Online Classroom has recently launched a free, on-demand market insights presentation, The True Value of Search, to help you understand the value of search marketing beyond direct response.
During this short video tutorial, we’ll introduce you to the ROPO effect (Research Online, Purchase Offline), latent conversion and how search is involved in the buyer's research and purchase journey. We’ll discuss search as part of the broader media and marketing mix as well as search for branding and how to integrate it with offline marketing. You’ll even see some real life examples of how search campaigns have driven offline sales.
So, if you’re interested in learning about how valuable search is for you, check out this course now!
This Wednesday December 1st, we’ll be hosting a live course on media planning in the AdWords Online Classroom. The course will highlight the best practices of media planning and break down the planning process into 5 simple stages. We'll also give an overview of a number of Google tools that you can use to achieve high ROI, relevance and reach for your Google Display Network campaigns.
The course will be delivered by an Online Media Specialist and will last for approximately 1 hour, including time for Q&A. It will take place on Wednesday December 1st, 2010 3pm - 4pm BST / GMT+1 (London), 10am-11am EDT (New York), 7am-8am PDT (San Francisco).
Watch this webinar to learn:
