Improve your Digital Analytics Skills with Google’s Analytics Academy

While the rapid pace of innovation in the field of digital measurement certainly keeps our work interesting, it can also make it tough to keep up with the core skills and concepts you need to be successful as a digital marketer or analyst. And, staying up-to-date on the most recent news in Google Analytics can be a big challenge for our customers and partners.

That’s why today we’re excited to announce Analytics Academy -- a new hub for you and your colleagues to participate in free, online, community-based video courses about digital analytics and Google Analytics. With Analytics Academy, we aim to provide you with a guided learning experience to become an analytics expert in no time.

Our first course, Digital Analytics Fundamentals, is open for registration now and the first lessons will be released starting on Tuesday, October 8, 2013. 

The course, hosted by Google’s Analytics Evangelist Justin Cutroni, is designed for marketers and analysts looking to understand the core principles of digital analytics and to improve their use of Google Analytics. Whether you’re looking to brush up on a few basic best practices, or are brand new to digital measurement, we think you’ll find the learning experience engaging and useful.

Each of the lessons includes an instructional video and a corresponding activity to practice the new skills you learn. You can complete the course on your own schedule during a three-week window, alongside a worldwide community of students. You’ll have the opportunity to connect with other learners and Googlers to get your questions answered by joining the course forum, the Google+ community, and Hangout on Air sessions with analytics experts.  

By the end of the course, you will have the tools and skills to create a meaningful measurement plan for your business, collect and understand your Google Analytics data, and begin doing basic analyses within the Google Analytics reports.

Sign up today and improve your digital analytics skills. Visit the course homepage to learn more and register now to become a part of this new and exciting Google Analytics learning community!

- Posted by Christina Macholan on behalf of the Google Analytics Education Team

The rundown: New products and features announced today at the #GASummit 2013

Every year, Google Analytics Certified Partners and Premium customers descend upon Mountain View for our annual summit. Google Analytics team members and Google thought leaders share a glimpse into the future of Analytics and our users and partners have the opportunity to network and share ideas. The 2013 theme of the Summit is Access, Empower, Act. So how does that translate to practical terms? As shared at the Summit, we want to help you do 3 things:

You heard details on how Analytics helps you accomplish each this morning in the livestream sessions from our VP Engineering Paul Muret and Product Management Director Babak Pahlavan. We also wanted to share an update of what new features were announced in case you missed anything. Following is round up of some of the cool things we're working on shared at the Summit:

Paul Muret, Google VP of Engineering, delivering opening keynote


Google Tag Manager: Auto-event tracking - no more custom-code needed
Tracking events on the page has been a major pain point, both for those that use Google Tag Manager and those that don’t. Until now, if you wanted to tell Google Analytics that a user has clicked a button or submitted a form, you’d need to add custom JavaScript to the page. Launched October 1st, Auto-Event Tracking lets Google Tag Manager users listen for events on the page without adding any custom code, and then fire data to Google Analytics or other tags. This lets you deploy and iterate your measurement campaigns faster.

APIs For Enterprise
Large companies have unique needs; they have many websites and many users. In the past, it could take many hours to setup Google Analytics. With our new Google Analytics Enterprise APIs, IT teams can programmatically setup and configure Google Analytics accounts, saving time, and giving them more time to analyze data.

GA Premium SLA Expansion for Google Tag Manager
All data collection on your site requires tagging, so being able to rely on Google Tag Manager is absolutely critical to Google Analytics customers. We’re very pleased to announce that we’ll be rolling out a Service Level Agreement for Google Tag Manager to Google Analytics Premium customers in Q4 of this year. This will give Premium customers the assurance they need on the reliability of their tag management, backed by Google’s rock-solid infrastructure, as well as implementation support to get them up and running.


Unified Segments - segmentation that’s better, faster, smarter
We’ve recently re-imagined segmentation to make it even easier for new Analytics users, yet also more powerful for seasoned analysts and marketers. Updates include user segmentation, cohort analysis, sequence segments, segment templates and a fully refreshed UI. Originally announced in July, at the Summit we announced this is now available to a majority of users, and 100% by end of 2013.

ABCs (Acquisition, Behaviors & Conversions) - revamping traffic sources to be more intuitive
Acquisition in Google Analytics contains some of the most popular reports in our product and are accessed daily by active users. That’s why we’ve been thinking about how to evolve these reports to better present your key metrics in intuitive groups while improving channel flexibility. We know how important these reports are to you, and so we’re pleased to share a sneak preview of the new Acquisition reports in Google Analytics to provide a window on your users’ Acquisition-Behavior-Conversion (ABC) cycle: how you acquire users, their behavior on your site after acquisition, and their conversion patterns. They will replace the ‘Traffic’ Sources’ section on the left hand navigation.

Audience Reporting - get a deeper understanding of your users
One of the biggest challenges for online marketers is the lack of information about the people visiting their properties and buying their products. Unlike in physical stores where a manager can tell a lot about the sorts of people coming and going -- What age are they? What’s their gender? What are they interested in? -- online merchandisers and marketers are often flying blind. Audience Reporting solves this problem by providing age, gender, and interest categories as dimensions in Google Analytics. Find out who your site visitors are and gain a better understanding of who your most valuable (highest converting) audiences are so you can effectively reach your best prospects on the Google Display Network. Taking into account demographics and interests, you can efficiently target, bid, and optimize your creative to improve your campaign’s performance.

GA Premium BigQuery Integration - more granular and complex querying of unsampled data
The BigQuery integration is a feature for Google Analytics Premium that allows clients to access their session and hit level data from Google Analytics within Google BigQuery for more granular and complex querying of unsampled data. For those unfamiliar with Google BigQuery, it’s a web service that lets you perform interactive analysis of massive data sets—up to trillions of rows. Scalable and easy to use, BigQuery lets developers and businesses tap into powerful data analytics on demand. Plus, your data is easily exportable. This feature is now available for Premium users.

Analytics Academy and In-Product Help - sharpen your measurement skills

The world of digital analytics is changing fast, and we want to help analysts and marketers stay current. We’re excited to announce two new educational initiatives, Analytics Academy, is our new online learning platform (also known as a massive, open, online course or MOOC for short). We’ll be offering instructor led courses in analytics related topics multiple times a year. You can sign up for our first course, Digital Analytics Fundamentals, here. We’re also adding more help resources directly in Google Analytics. Simply access the new education window using the education button in the menu bar.


Google Play integration with Mobile App Analytics: see the full picture of your app users 
We recently re-imagined in-app analytics from the ground up, speaking the language that matters to app developers and marketers. Since launch, the insights provided by Google Analytics for Mobile Apps are already helping hundreds of thousands of app developers and marketers create more successful Android and iOS apps and experiences by measuring metrics at all stages: acquisition, behavior and conversions. Today we’re excited to announce that the integration between Google Analytics and Google Play, previewed at I/O 2013, is now available to all users! This is especially exciting for app developers and marketers because it’s the first time - and only way - to get a holistic view of the Play acquisition funnel in one easy to understand report. 

As we move into 2014 and digital analytics becomes more central to how organizations of all sizes make decisions, we look forward to making our products even better. We’ll be sharing more in-depth news about each of these features over the next few months along with more details on launch dates. Stay tuned to the Google Analytics blog and follow us on Google+ and Twitter so you don’t miss a thing. 

Posted by the Google Analytics Team.

Learn From Googlers At These Upcoming Analytics Events

Fall is a busy time for the Google Analytics team. Conference season is in full swing, the Google Analytics summit is fast approaching and our product team is heads-down, focused on iterating and improving the product to create the future of Analytics. Things are likely moving fast for you as well, so we wanted to make sure you were updated on some of the key industry events our team members would be participating in this fall. Following is a brief list:
Justin Cutroni, Analytics Evangelist at Google, presenting on GA Premium in NY

9/26: ACCELERATE Conference, Columbus 
Accelerate is a “Ten Tips in Twenty Minutes” format conference on a wide range of digital analytics and marketing optimization topics.  Google’s own Krista Seiden will be speaking on “Ten Tips for Getting the Most out of Google’s Analytics Platforms.” Tips will include Krista’s practitioner viewpoint on best uses of Google Analytics dashboards, advanced segments, Content Experiments and Google Tag Manager. Learn more.


9/30-10/3: eMetrics Boston
eMetrics Summit is a comprehensive and forward thinking digital analytics forum sharing best practices, tools and techniques to optimize successful digital marketing programs. Krista Seiden will be there presenting on ‘The art of being a digital analyst and the road to management.’ Learn more.

10/16: 4A’s Data Summit, New York
This summit will feature data thought leaders and practitioners from agencies and key data and analytics companies who are data providers to agencies. Google’s Analytics Evangelist Justin Cutroni will participate on a mobile panel discussing how mobile data is changing the ad target landscape as well as customizing mobile experiences for users. Learn more.

10/24: eMetrics London
eMetrics Summit is a comprehensive and forward thinking digital analytics forum sharing best practices, tools and techniques to optimize successful digital marketing programs. Googler Daniel Waisberg will be there answering questions from attendants in a Google Analytics Q&A. Learn more.

10/24: Restaurant Innovation Summit, New York
Rapid change in how consumers want to pay for products and services is significantly affecting the restaurant industry. Restaurants of every size and in every segment plan to invest more in customer-facing and point-of-sale technology to enhance the customer experience. Justin Cutroni will be speaking on Universal Analytics and how it can be an entry into the big data world. Learn more.

10/25: Hawaii Social Media Summit
The Hawaii Social Media Summit is a chance to learn from the top social media leaders in this highly competitive, and ever-evolving field. Googler Adam Singer will be presenting on social media measurement best practices and how you can better value the entire customer journey - across social and your other digital channels. Learn more.

10/25: Online Marketing, Mobile & Social Media Travel Summit
Europe's premier event for social media, mobile and online marketing professionals from across the travel industry is back for another successful year. Daniel Waisberg will be in Attendance presenting on how to place Analytics at the heart of your Marketing Strategy Learn more.

10/27: PRSA National Conference in Philadelphia
Designed by communicators for communicators to increase ROI, the International Conference offers practical insight and networking for public relations professionals of all career levels, sectors, work environments and industries. Adam Singer will be sharing how to use data for real-time, smart and actionable insights to improve PR programs. Learn more.


11/8: SMX Milan
On the 7th and 8th November 2013 Milan will host for the first time ever in Italy the SMX – Search and Social Media Marketing Expo, a unique opportunity for both managers and experts to analyze and discuss the most innovative themes on digital marketing. Justin Cutroni will deliver a session on Universal Analytics and how this will change the future of measurement. Learn more.

11/12: Digital Analytics Association (DAA) Symposium, San Francisco
Join the San Francisco chapter of the Digital Analytics Association for a concentrated and fast-moving survey of the people, platforms and practices organizations are using today to play and win in the age of big data.  Justin Cutroni will share training and best practices for thinking holistically about your digital analytics across channels and platforms, with a focus on mobile. Learn more.

11/13: Smarter Travel Analytics Europe
The Smart Travel Analytics Europe Show: explores data, analytics and performance strategy for the European travel industry. Daniel Waisberg will be delivering a Google Analytics Travel Masterclass Learn more.

11/14: BEST Practices Conference, Seattle
Seattle’s weather may be notoriously dreary, but those of us who call it home know that the weather (and coffee) make it a great place for new ideas. BEST Seattle will again be held at the Seattle Art Museum and will feature a mix of strategic discussion, helpful instruction and room for creative thinking. Justin Cutroni will be presenting on the state of Google Analytics. Learn more.


12/4: REMIX Summit London
REMIX Global Summits tackle the big ideas shaping the future of the cultural sector. It is a forum where creative leaders from different sectors can exchange insights, ideas and work together towards common goals. Daniel Waisberg will deliver a workshop on the basics of measurement and optimization using Google Analytics. Learn more.

We hope to see you out at some of these conferences, but if you can’t make it be sure and follow Google Analytics on Google+ and Twitter where we always share inspirational and actionable bits from events.

Posted by the Google Analytics Team

Digital Analytics Conference in Columbus, Ohio “Accelerates” Analytics Industry Knowledge

Join Web Analytics Demystified, a Google Analytics Certified Partner at ACCELERATE, their annual conference, held this year in Columbus, Ohio. This event will take place on September 26, 2013.

ACCELERATE is an opportunity to learn from the best in the industry in a concise and efficient format. Speakers from FedEx, Nestle Purina, Wells Fargo, Best Buy, Home Depot, many others will be sharing “Ten Tips in Twenty Minutes” on a wide range of digital analytics and marketing optimization topics. Topics at the 2013 event include analytics communication, mobile and social media analytics, tag management, turning around analytics implementations, big data, data integration, and much more. 

Google’s own Krista Seiden will be speaking on “Ten Tips for Getting the Most out of Google’s Analytics Platforms.” Tips will include Krista’s practitioner viewpoint on best uses of Google Analytics dashboards, advanced segments, Content Experiments and Google Tag Manager.

Tickets for ACCELERATE are only $99 USD. Web Analytics Demystified will also be holding two days of Advanced Analytics Education immediately before ACCELERATE. Learn directly from the some of the greatest minds in digital analytics today!

Posted by the Google Analytics Team

Measure What Matters—A Better Approach to Social Attribution

Webinar on Tuesday 7/16
Register for the webinar here.

When it comes to web analytics, one of the biggest complaints from marketers has long been the lack of technology to measure the ROI of social media. Thanks to our exciting integration between Google Analytics and Wildfire by Google that was first announced at thinkDoubleClick in June, those blind spots are now a thing of the past. This webinar will demonstrate how social media impacts the customer journey and then show you how Google Analytics lets you measure that influence in detail.

We’ll start by showing you the best way to set up your modeling and reporting to include all your social marketing efforts. Then we’ll give you a live demo of the Google Analytics integration with Wildfire. Now you’ll be able to see exactly how each and every social message and page published with Wildfire drives traffic and revenue to your website.

The webinar features Adam Singer, Product Marketing Manager for Google Analytics and Jessica Gilmartin, the Head of Product Marketing for Wildfire by Google. They’ll be joined by Adam Kuznia, Social Media Manager for Maryland Live! Casino, who will share the story of how he built the gaming industry’s largest East Coast social media community from scratch in just six months using Wildfire and Google Analytics, and proved to his management team the ROI of social.

This webinar is Part 1 of a three-part educational series introducing Google and Wildfire analytics integrations, so be sure not to miss it.

Date: Tuesday, July 16, 2013

Time: 10am PDT / 1pm EDT/ 5pm GMT
Duration: 1 hr

Level: 101 / Beginner

Register here.

Webinar Video: Combined Power of AdWords and Analytics

Last Tuesday, Rachel Witalec and Simon Rosen, Global Sales Strategy Leads, shared tips for getting more out of your Google Analytics and AdWords accounts by using them together. During the webinar, they showed why it’s important to link your Google Analytics and AdWords accounts (which is now even easier to do) and how to see Google Analytics data in AdWords as well as AdWords data in Google Analytics. They also presented a live demo of the reports and how to use them.

If you missed the webinar, you can check it out here:

Read on below for answers to some of the top questions we received during the webinar:

Why should I link my AdWords and Google Analytics accounts?
Linking your AdWords and Google Analytics accounts is an important practice to ensure the two measurement tools can work together to help you get the most from your advertising. The bottom line is that linking Analytics and AdWords gives you powerful information that can tell you where you should be spending more or less based on real ROI data. When you link accounts, the data can flow both ways - from Google Analytics to AdWords (for example, engagement metrics or remarketing lists), and from AdWords to Google Analytics (for example your AdWords cost data). In particular, you can take advantage of powerful features such as:
We covered this topic in detail during the webinar, so watch the video above to learn more.
    Could you share the list of resources that were provided during the webinar?
    Of course! Here are the links and resources we shared:
    What are the best practices around importing Google Analytics Goals? If i’m using AdWords Conversion Tracking should I also import goals?
    If you’re currently using AdWords Conversion Tracking, there are still benefits to also importing some of your goals from Google Analytics. In particular, some goals (such as engagement goals) can’t be tracked with AdWords Conversion Tracking, so importing these into AdWords can complement your Conversion Tracking data. However, it’s important not to import any goals that you are already tracking through AdWords Conversion Tracking as this can create double-counting and duplication, which would make your conversion data hard to interpret.

    Is it possible to link a My Client Center (MCC) account to Google Analytics?
    At this time it’s not possible to link an MCC to Google Analytics. Each individual AdWords account within an MCC needs to be linked to the appropriate Google Analytics property. Learn more here.

    How do I import Google Analytics engagement metrics into AdWords?
    The process for importing the metrics is straightforward, but it’s important to note that there are a couple of additional steps needed beyond linking the AdWords and Analytics account. The full set of instructions can be found here.

    I have noticed discrepancies between the data in my AdWords and Google Analytics accounts, do you know why?
    AdWords and Google Analytics differ in some very important ways regarding how they measure and report on data. It’s important to understand these key differences, which are outlined here. Additionally, there are key differences between AdWords Conversion Tracking and Google Analytics, which are covered in detail here.

    Can someone help me get more support with AdWords and Google Analytics?
    Yes, Google partners with a global network of certified partners to help. For AdWords, you can get support directly from Google or you can work with a Google Certified Partner to help with your AdWords management. You can learn more about both of those options here. If you’re looking for help with Google Analytics, you can tap into our global network of Google Analytics Certified Partners, who offer paid services for anything from Google Analytics tag implementation to product training to more strategic support. Learn more here.

    What is a tag?
    Tags are tiny bits of website code that let you measure traffic and visitor behavior, understand the impact of online advertising and social channels, use remarketing and audience-based marketing, test and improve your site, and more. The tags we mentioned in the webinar are AdWords Conversion Tracking and Google Analytics. These both help you understand the performance of your digital campaigns. While AdWords tracks the performance of your Google AdWords campaigns, Google Analytics tracks the performance of any traffic to your website -- such as from email marketing campaigns or social media. You can learn more about how they’re different here and through some of the content in the webinar.

    What is a conversion?
    A conversion is an action that a customer takes on your website that has value to your business, such as a purchase, a sign-up, or a view of a key page. These actions are called conversions because a customer's click translated -- or converted -- to business. Think of it as the cha-ching! from your cash register. A conversion happens when someone clicks your ad and then does something that’s valuable to your business, such as an online purchase or a call to your business from a mobile phone. Conversions help you understand how much value your ads bring to your business. You can read more here

    Webinar Next Tuesday 6/18: Unleashing the Combined Power of Google Analytics and AdWords

    Register for next week’s webinar: Register here

    In many ways, Google Analytics and AdWords were made for each other. AdWords helps advertisers reach an audience and reports on advertising performance, and Google Analytics can tell you what actions your users take when they actually get to your site. You may have a high clickthrough rate (CTR) in AdWords, but what if you could see that 70% of those users left immediately after arriving on your landing page? While understanding the conversion rate of AdWords ads is critical, it’s also important to understand what happened to the users that did not convert or complete the action you wanted them to. For example, did users ‘bounce’ after landing on your site or did they view a few other pages and then leave? How much time did they spend on your site? Which keywords drive the majority of your Ecommerce revenue?

    Thanks to built-in Google product integrations that provide unique insights into your data, you can view reporting and data in Google Analytics that directly relates back to your advertising in AdWords. Understanding how to use both of them together will help you refine your AdWords campaigns and improve the performance of your business.

    Next Tuesday, join Rachel Witalec and Simon Rosen, Global Sales Strategy Leads, for a detailed look at how to use Google Analytics and AdWords together. In this webinar, we'll show you why it's important to link your Google Analytics and AdWords accounts, how to see both Google Analytics data in AdWords and AdWords data in Google Analytics, and walk through a live demo of the reports and how to use them. You'll learn how to make your marketing more effective by analyzing Google Analytics data, such as bounce rate, pages per visit, conversion rate, and Ecommerce revenue in conjunction with AdWords factors, such as keyword performance, ad copy, ad groups, and more. The webinar will also include a live Q&A section.

    Date: Tuesday, June 18, 2013
    Time: 10am PDT / 1pm EDT/ 6pm GMT
    Duration: 1 hr
    Level: 101 / Beginner
    Register: Register here

    Webinar on Wed, 6/12: Metrics for the Mobile App Ecosystem

    As users discover, download, and use your apps, understanding your customers and what they're doing is incredibly important and has a direct impact on monetization. Leveraging smart analytics and analyzing key metrics can drive future monetization and new app discovery efforts, empowering you to become a smarter and more effective app developer or marketer. In short, your ability to drive maximum value from your app only starts after the download. 

    Sign up for our upcoming Webinar and join Google Analytics team members Andrew Wales and Adam Singer as they explore the key metrics to measure for the mobile app ecosystem, as well as learn about the benefits of using Google Analytics for mobile app measurement, such as:

    A more powerful mobile SDK
    We are providing a new mobile app analytics solution, solving the problem that there is currently no single repository to understand end-to-end value of mobile app users. This is supported by a more powerful mobile SDK (v2.0) that is easy to implement.

    “One stop shop” for app measurement
    Understanding app performance holistically through acquisition, engagement and outcome is critical to improve mobile app results, optimize user engagement and increase revenue generated. Our new reports show the entire lifecycle and in our Webinar, we’ll explore each section.

    Improve ROI and engagement
    App developers and brands can make better, more comprehensive data-driven decisions for mobile investments with better reports. For example, marketers can optimize their mobile programs to improve ROI and app developers can improve in-app engagement.

    Webinar information:
    Title: Metrics for the Mobile App Ecosystem
    Date: Wednesday, 6/12/2013 @ 1:00pm EST / 10am PST
    Level: 101 - Beginner
    Duration: 1 hour
    Sign up link: Register here.

    Posted by the Google Analytics team

    Webinar Next Thursday 5/30: Measuring Success in a Multi-Device World

    The digital journey has grown more complex, giving customers the option to move seamlessly across media and devices. This shift in technology can make it challenging to get a complete picture of customers’ interactions.  As a marketer, your success depends on gaining visibility into your customers’ preferences and behaviors.

    Next Thursday, join Sara Jablon Moked, Product Marketing Manager for Google Analytics, for a detailed look at effective measurement for today's multi-device world. We will discuss strategies and best practices for measuring customer behavior, and we’ll look at how Google Analytics and other Google tools can help you measure and respond to the evolving customer journey.

    The webinar will include live Q&A.

    Date: Thursday, May 30, 2013
    Time: 10am PST / 1pm EST/ 6PM GMT
    Duration: 1 hr
    Level: 100 / Beginner
    Register: Register here

    Explore the Future of Digital Marketing with Google and Industry Executives on June 4th

    A version of the following post originally appeared on the DoubleClick Advertiser Blog.

    On Tuesday, June 4th we’ll host our annual digital leadership summit, thinkDoubleClick, with provocative conversations about the future of digital marketing and media, and you’re invited to join via live stream by registering here!

    Hear executives from advertising, agencies and publishers discuss some of the big questions in digital such as:
    • How do creatives leverage, but not be overwhelmed by, technology to deliver next-generation consumer experiences?
    • What unique experiences are publishers developing that add value to consumers and advertisers alike?
    • How do CMOs best use social with other marketing channels to build strong brands?  

    The full agenda for the thinkDoubleClick event is listed below.  You can join in the conversation on June 4 by using the #thinkDCLK hash and commenting during the live stream at

    Register here for the thinkDoubleClick summit

    Event Date: June 4, 2013
    Time: 9 am - 12:15 PDT

    9:00 - 9:30 am
    Connecting Digital, Accelerating Growth
    9:30 - 10:00 am
    The Coca-Cola Company's Liquid & Linked Marketing:
    How a 127-year-old company is pivoting for success in a real-time, socially-connected world

    The Coca-Cola Company sells over 500 brands in 207 countries, with over 700,000 System associates and 1.8B+ servings of their beverages everyday.  Hear insights and lessons learned on how the world's most valuable brand is remaining relevant by becoming more connected, transparent and nimble in real-time.

    10:00 - 10:35 am
    Advertisers Must be Inventors

    This year, Volkswagen and Deutsch LA partnered with Google to work on a briefto re-imagine how to build a stronger, bigger community around its brand.  In today’s connected world, telling stories alone isn’t enough; we need to create tangible value and utility to bring the brand’s promise to life. In this session the creative team from Deutsch LA will be talking about the process for developing more rewarding and shareable experience.

    10:35 - 11:15 am
    Time to Rethink the Marketing Mix?
    Emerging trends in digital marketing -- including new ad formats, the rise of social media, and proliferation of channels -- are creating new challenges and opportunities for brand marketers. What are the key trends marketers should be concerned about -- and how should they respond? AdAge deputy editor Michael Learmonth poses the hard questions in an executive dialogue on what’s next for
    brand marketing.

    Fireside chat with:
    11:15 am -
    12: 15 pm
    New and Native: Extending the Conversation
    Technology has had a profound impact on the media industry. This disruption, though, has brought along significant opportunities for creative publishers to thrive. In this session we’re bringing in three executives to show how they’ve leveraged the digital revolution to deliver more engaging content and differentiated solutions to advertisers.

    We look forward to seeing you on June 4th at thinkDoubleClick.

    Posted by the DoubleClick team