10 for 10 publisher stories: Complementing Videdressing’s profitability

Welcome back to our ‘10 for 10’ series, where we’re sharing publisher success stories each week as we count down to AdSense’s 10th anniversary in June.

Today we’re heading to Paris to say bonjour to Videdressing, an e-commerce site founded in 2009 by American expat Meryl Job. After looking for a medium to sell some of her clothes and noticing that a number of fashion bloggers were opening wardrobe sales, Meryl started the site to enable others to buy and sell fashion items they no longer wear. Today, the site employs over 20 people and receives over 25 million visits each month.

Since joining the AdSense program last year, Videdressing has used its AdSense revenue to complement the earnings it generates from sales and transactions. The additional income adds to the profitability of the site and is used to offer better services to its customers. Company chairman Renaud Guillerm sees advertising as “being first and foremost an additional service that we can offer our customers. Our conversion rate is only two per cent, as 98 percent of visitors browse the site without buying anything. By using AdSense we can monetise these many visits.”

Videdressing uses AdWords to advertise the site, and also makes use of Analytics to understand the site’s visitors. To date, the company has seen strong growth in France, and is looking to expand to additional markets in the future.

Read more about Videdressing’s success, and feel free to share your own AdSense success story with us. We’ll be back next week to introduce you to another publisher!

Posted by Arlene Lee - Inside AdSense Team
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Introducing 10 for 10 publisher stories: Crafting with Cut Out + Keep

This June 18th is a major milestone: the date marks the 10th anniversary of AdSense’s launch. Over the years, AdSense has evolved from a small contextually-targeted text ad network to a complete publisher solution, serving Display, Mobile, Video, and more for over 2 million publishers -- with powerful new features, reports, and controls to boot. As we’ve grown over the last decade with your support and feedback, we’ve heard inspiring stories about how you and your businesses have done the same.

June 18th falls exactly 10 weeks from today, so we’re kicking off a ‘10 for 10’ success story series here on the blog. Each Tuesday leading up to the anniversary, we’ll introduce you to a publisher who has grown their business with AdSense and other Google tools. Stay tuned for more information on AdSense’s 10th anniversary -- but in the meantime, let’s get started by meeting Cat Morley and Tom Waddington from Cut Out + Keep:

Cat originally launched Cut Out + Keep as a blog where she could share her craft ideas. With the help of her business partner and fiancĂ©, Tom, she transformed the blog into a popular crafting community where over 140,000 registered users now share their own projects. As the site grew, the Edinburgh-based couple turned to AdSense to earn from their site without needing to spend time selling ads. “Both of us are bad at sales,” Tom admits. “We don’t want to sell ads -- we want to focus on building the site, which is our true passion. We regard AdSense as our third employee.”

Thanks to the revenue from AdSense, Tom was able to quit his day job to focus completely on the site. More recently, the couple attended a Learn with Google for Publishers workshop in Edinburgh to learn how to improve the performance of their site. Since making changes recommended to them by an optimization specialist at the workshop, including updating their ad formats and getting started with DoubleClick for Publishers (DFP) Small Business, Cat and Tom have seen their revenue quadruple.

Hear more about Cat and Tom’s AdSense experience by reading the full story. Do you have a success story to share as well? We’d love to hear from you. Join us here on Inside AdSense next Tuesday to hear another AdSense story and meet another publisher.

Posted by Arlene Lee - Inside AdSense Team
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PubTalk: Voitek Klimczyk shares how AdSense saved his business and his health

You’ve met Todd Sarouhan of GoVisitCostaRica.com and Katie and Gene Hamilton of diyornot.com from our recent Google+ Hangout. You’ve also heard them and other publishers discuss tips about ad sizes and placements, additional ad units, and ad colors, all of which contributes to growing their AdSense revenue.

Watch this video to meet Voitek Klimczyk, the creator of simplyadditions.com. AdSense let him take his business online and keeps him healthy.

Tell us your AdSense story to get featured in future posts. Complete the sentence "Because of Google AdSense..." and send it to pubstories@google.com along with a photograph of what Google AdSense has given you. Be sure to include your publisher ID and main website URL. Please note we won't be able to respond to all submissions. We’re looking forward to reading your responses!

This post is part of the PubTalk series of conversations with Publishers

Posted by Julia Eckstein - Inside AdSense Team