Welcoming you to +YouTube

This morning the Google+ team launched Google+ Pages, making it easier for you to connect with things you care about like businesses, brands and products. To help you find more of what you’re into at YouTube, we’re kicking off +YouTube to share news and start conversations from all areas of YouTube. We’re bringing you the latest from news to music and live streamed events, as well as partners and everyday people doing amazing things with video.

Expect to discuss and experience the many ways you’re changing the world through video, and we hope you’ll join us by adding us to your circles. Tell us what you think is awesome, what you want featured and, like YouTube, you can help make this page your own.

You can read more about Google+ Pages and see other brands involved at the Official Google Blog here, and if you don’t have a Google+ account yet you can sign up here.

Danielle Paquette, Social Media Manager, recently watched “YouTube Challenge - I Told My Kids I Ate All Their Halloween Candy.”

YouTube now speaks IsiZulu and Afrikaans

Cross posted from the Google Africa Blog.

For many Africans online, the Internet is something created by other people which we simply consume. We see this with many African languages that have a dominant presence offline (on radio, TV, newspapers), yet are underrepresented on the web today. Seeing your language appear on global services like Google Search, YouTube, or Gmail can help change that. Suddenly, you become part of the conversation.

Last November we launched YouTube in Kiswahili and Amharic with precisely this in mind. We soon began to see many people enjoying the new versions, and also saw an increase in searches, video uploads and comments in both languages.

Today, we are excited to release 2 more African language versions of YouTube - in Afrikaans and isiZulu.

This is important for several reasons. First, the new language versions create awareness among new users who are not fluent in English and have not been able to fully enjoy or understand YouTube. Second, it’s a reminder of the great local content in both languages that is increasingly finding its way to YouTube in South Africa, a country blessed with creative talent - for a taste, sample and subscribe to MduComics, JusGorilla, Die Heuwels Fantasties, and Jack Parow. There’s a lot more out there. Lastly, YouTube in South Africa is already over a year old, and with YouTube views increasing by 175% in the past year, we were eager to introduce these new features on the local domain.

If you are a native Afrikaans or IsiZulu speaker, we invite you to join this celebration, and here’s how:

• Visit Youtube.co.za. At the bottom of the page, click on language and select Afrikaans or Zulu.
• Upload a video!
• Share it on Google+ or Twitter with #YoutubeIsiZulu or #YoutubeAfrikaans.

Ian Parsons & Mthokozisi Dlalisa - Afrikaans & IsiZulu specialists, Google South Africa, recently watched "Nicholis Louw - Baby Baby."

YouTube.com/music is your ever-changing guide to music

YouTube has videos across the entire spectrum of music, from current pop hits to classic tracks to obscure but wonderful sounds. But how do you find that next piece of musical gold? To help with this task we’re re-launching our YouTube Music page with a host of new features to help guide you on your audio-visual quest, and several guest curators to help out as well.

On YouTube.com/music you can now find:

• recommended videos and artists based on the music videos you’re watching


• local concert listings in your area paired with artist videos


• the YouTube Top 100 - your invaluable source to the most popular music based on what the community is viewing

To help you get more into music on YouTube we’ve also partnered with music experts and tastemakers to provide you with daily playlists and picks. In the coming weeks you’ll be able to check out curations from SPIN, Vice, XLR8R and more. Some of YouTube’s music vloggers will also find a new home on the page, like the “Internet’s busiest music nerd,” Anthony Fantano of The Needle Drop.

Finally, you may have noticed the electric guitar adorning the YouTube logo today. It’s there today to celebrate the Red Hot Chili Peppers’ Guide to Rock, who have the first hand-picked playlist on the new music page. Over the next five days some of your favorite music stars will be sharing a personal guide to their genre, including David Guetta’s Guide to Electronica on Friday, Lady Gaga’s Guide to Pop on Saturday and Eminem & Royce Da 5’9”’s Guide to Hiphop on Monday. Look out for a new music-based YouTube logo each day, and clicking on it will bring you straight to the music page.

Tim Partridge, Music Marketing Manager recently watched “Check out the new youtube.com/music.”

Auto-Captions now available in Japanese

Cross Posted from the YouTube Japan Blog.

Last March we offered everyone the ability to automatically create captions on your videos, and the response has been exciting to see: auto-captions have been generated on nearly 40 million videos, and the number of manually-created caption tracks has more than tripled. We’re eager to see more videos captioned in more languages, so we just rolled out this feature to a new language — Japanese.

Now on any video with a clear Japanese speech track, a red “CC” button will appear at the bottom of the player, where you can click it to generate automatic captions from the speech. We’re also working closely with the the Japan Federation for the Deaf to improve this technology and make it more useful.

Here’s an example of how it works from our partner ANN News Channel:



And if you really want to get multilingual with YouTube videos, when these auto-captions are combined with our auto-translate feature, you’ll be able to generate subtitles into more than 50 languages.

Keeping up with our Japanese partners just got that much easier.

Brad Ellis, Product Manager, YouTube Japan, recently watched “手話あいらんど手話教室入門コース.”

The Keyword Tool - when you talk, we listen

We want to thank you for all the feedback you’ve given us on the Keyword Tool. The first thing you told us is that you want more keywords that are better targeted to your account and searches, and we’ve made improvements in this area. We’ve also added features such as better filters, the ability to star keywords, and copy them as text. And we’re not done yet! You can help us understand what’s important to you by continuing to provide us with feedback. Below is a more detailed look at some of our new features.

There are three new ways to filter and refine your keyword list. With our new updates, you can:

1. Choose specific terms to include or exclude from your keyword list.
2. Use the ‘More like these’ button to search for terms that are similar to the specific keyword ideas you've selected from the table.
3. Get only results that include the exact words or phrases (and their close synonyms) you’ve typed in the search box.

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Adding stars to keywords
Add stars to keywords that you'd like to save while you're still searching for new keyword ideas. You can review your starred keywords in the "Stars" panel on the left side of the tool.

‘View as text’ button
View your selected keywords in text form, so that you can easily edit them and paste them in a spreadsheet or AdWords Editor.

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Your continued feedback is important, so please keep sending us your comments and we'll post about more improvements here.

Posted by Nathania Lozada, Inside AdWords crew

‘Tis the season for Product Ads

Earlier this month we announced the U.S. launch of Product Listing Ads, which lets you easily promote products from your Merchant Center account on Google.com. In the past few weeks we’ve seen advertisers promote over 150 million unique products using Product Listing Ads.

Given all that inventory, we were curious to see what people were clicking on during one of the busiest online shopping weekends of the year.

We thought that this was a fairly interesting sneak peak into what you might expect to see under the tree this season. So, with that, here are the most clicked searches for Product Listing Ads over the holiday weekend:

• Xbox 360
• Dance Star Mickey
• Barbie Dream Townhouse
• Monster Beats
• Nintendo DSi
• Monster High Fashion Dolls
• Samsung Galaxy Tablet
• Xbox 360 Kinect Bundle
• Nintendo Wii
• Canon EOS Rebel T2i

To learn more about Product Ads, check out the video below or visit the AdWords help center.



Posted by Dan Friedman, Inside AdWords crew

Measure how customers interact with your ads

New AdWords features such as Product ads, Sitelinks and Click-to-call allow you to create more interactive ads. Product ads and Sitelinks help customers find the most relevant pages on your website and Click-to-call allows customers to call your business directly from the search results.

As ads become more interactive, you might want to know how they'll impact your business's key metrics like clicks, click-through-rates and, most importantly, conversions.

To help answer this question, we’ve added a new report to your AdWords account that allows you to measure the performance of each click type you’re using. You can think of a click type as how your customers interact with your ads. Did they click on the headline, a sitelink, or some other aspect of your ad?

You can access the new click type report in the Campaign, Ad groups or Keywords tabs. Select “Segment” then “Click type.”

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With this added data, you’ll now have the ability to compare performance of each click type side by side. If certain click types perform well for your business, you may want to consider expanding them to other campaigns. Comparing click types by campaign, ad group or keyword will also highlight areas that need work.

Given the success we’ve seen searchers and businesses have with more interactive features in ads, you can expect to see more of these types of features in the future. With the new click type report in AdWords you can measure the impact of these new features and continue to get the most out of your ads.

Posted by Nathania Lozada, Inside AdWords crew

Measure the phone calls you get from AdWords

What if you found out that your AdWords campaigns were bringing you more customers than you realized?

Zac Stafford, Senior Search Strategist at Nina Hale Search Marketing in Minneapolis, MN, recently discovered that this was true for his client, modern furniture retailer Room & Board. Stafford saw some encouraging results as an early beta tester of AdWords call metrics, a new feature that automatically includes a unique phone number in your ads to measure the calls that you receive from AdWords.

“By cross-checking our call metrics reports with our sales records, we saw that half the people who called the toll free number in our ad purchased online but the other half purchased in a store. Before using call metrics, we determined our ROI just by looking at the online sales numbers. Now we have proof that online search ad campaigns drive in-store purchases.”

Today we're announcing that AdWords call metrics is available for more advertisers, making it easier than ever to measure the phone calls that AdWords generates for your business. Using the technology behind Google Voice, call metrics assigns your campaign a unique phone number which is automatically inserted into your ad on both desktop and high-end mobile devices, where the number is clickable.

Call metrics ad at the top of the search results:

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Call metrics at the right of the search results:

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When a user calls the number in your ad, the call is automatically routed to your business, and AdWords notes that this call took place. Then, when you look at your AdWords reports, you’ll see the number of calls generated by each campaign, call duration, and in the near future, caller area code. You'll still only pay for clicks on your ads, but we intend to charge for call metrics in the future.

Once you know where your calls are coming from, you can refine your marketing strategy to make sure you’re getting the most out of your ads. For example, you could test different ad text variations to see which results in the most calls or reallocate budget to campaigns that truly bring you the highest ROI.

Currently, call metrics is only available to a limited number of US advertisers. We plan to make the feature available to more advertisers in the coming months. To find out if call metrics is available in your account and to learn more about the feature, visit Google Ad Innovations.

Additionally, if you want to see call metrics in action, watch the video above.


Posted by Surojit Chatterjee, Senior Product Manager, AdWords

Query Paths in Search Funnels

Hot on the heels of the new Search Funnels features that were recently launched, here’s another new feature: The Top Paths (Query Paths) report.

Broad match keywords in your AdWords account may be matched to a variety of keywords your users are searching for. You bid on certain keywords, but what about the actual queries that these keywords were matched to? You can see Keyword Paths within Search Funnels - and now, you can see Query Paths as well.

Within the existing Top Paths reports:

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Select the Top Paths (Query Paths) option in the Dimension drop down menu to show you the actual queries that were matched to your ads and clicked prior to a conversion.

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Note: this option will only show queries for search ads that were clicked, and not for impressions.

This data gives even more insight into the searches users make before finding and then purchasing on your site. With this information, you should be able to better target these users by seeing how they find you, and gain confidence in bidding on keywords that convert or assist in the conversion path.

Posted by Gordon Zhu, Inside AdWords crew

See potential placements for Google Display Network campaigns

Since the inception of the Google Display Network, contextual targeting has helped you to reach users effectively. This type of targeting allows you to show your ads next to related web content that users visit across millions of sites on the Display Network.

Today, we’re announcing an AdWords feature that provides you with example sites in the Display Network where your ads may appear when using contextual targeting. The example sites are based on the keyword list you provide when creating your campaign, and are available for campaigns that are solely running on the Display Network. Starting this week, the feature will be available to a limited set of advertisers, and will become more broadly available in the coming weeks.

Since contextual targeting happens in real-time across millions of sites in the Google Display Network, with this feature, you get insight into the types of sites where your ads can appear. Seeing example sites before your campaign runs can help you to refine your keyword lists to ensure optimal targeting. Along with example sites where your ads can appear, you can also see a suggested bid for your ad group. The example placements we provide are meant as a guide to help you get a sense of where your ads can appear. They’re not an accurate representation of actual placements, which can vary with the dynamics of the ad auction once your ads are showing.

While this feature provides a deeper level of transparency before your ads run, as always, once your campaigns begins to run, you can access site- and URL-level reporting that shows the specific places in the GDN where your ads actually appeared.

To see potential placements when creating your campaign, your can click the "See potential placements" button when selecting keywords for display-only ad groups in the new ad group creation interface. Please visit our Help Center to learn more.

Posted by Gordon Zhu, Inside AdWords crew