New Learn with Google Fall Webinars

We’re excited to share our fall series of Learn with Google webinars. These web events will demonstrate how to use digital marketing to build brand awareness and give you the tools you need to drive sales. This season we’re focusing on Search and Display, two fundamental building blocks for digital marketing. We will be introducing new tools, as well as providing tips for existing ones. Every webinar is led by Google product experts and includes time for live Q&A. Sign up to start becoming a smarter digital marketer today.

Upcoming webinars:

October
17 [Wallet] Maximize mobile conversions with Google Wallet Instant Buy
22 [Search] Automate your AdWords bids to achieve your Target ROAS (return on ad spend) Goal
23 [Shopping] Google Shopping - Mobile/Local
29 [Mobile] Driving More Revenue from App Installs

November
7 [Display] A Creative Approach to Engage with Your Customers Online
13 [Search] Measuring Conversions Across Devices
14 [Display] Three Strategies to Increase Customer Engagement with Your Brand
19 [Mobile] Building Multi-Screen Websites
21 [Search] Increase Relevancy with New Ad Formats and Extensions

December
3 [Search] Using Your Cross-Device Conversion Data
11 [Search] Improving Search Ad Relevance with Creative Optimizations

Webinars are held Tuesdays through Thursdays at 10am Pacific/1pm Eastern

Visit our webinar site to register for any of the live sessions and to access our large library of recorded content. You can also stay up-to-date on the schedule by adding our Learn with Google calendar to your own Google calendar to automatically see upcoming webinars.

Learn with Google is a program to help businesses succeed through winning moments that matter, enabling better decisions and constantly innovating. We hope that you’ll use these best practices and how-to’s to maximize the impact of digital and grow your business. We’re looking forward to seeing you at an upcoming session!

Posted by Matt Ludwig, Marketing Coordinator, Learn with Google

New September Learn with Google Webinars

Looking to broaden your knowledge base to make the web work for you? Learn with Google just added new webinars to our schedule this month, so be sure to register and join us. These upcoming September webinars focus on display advertising for several different experience levels.

Upcoming September webinars:

[Display] Looking to the Future with Affinity Segments
[Display] Planning Display Campaigns with the New Display Planner in AdWords
[Display/Mobile] Getting Started with Mobile Remarketing

Webinars are held Tuesdays through Thursdays at 10am Pacific/1pm Eastern.

Every event is led by Google product experts and includes a live Q&A.

Visit our webinar site to register for any of the live sessions and to access our large library of recorded content. You can also stay up-to-date on the schedule by adding our Learn with Google calendar to your own Google calendar to automatically see upcoming webinars.

Learn with Google is a program to help businesses succeed through winning moments that matter, enabling better decisions and constantly innovating. We hope that you’ll use these best practices and how-to’s to maximize the impact of digital and grow your business. We’re looking forward to seeing you at an upcoming session!

Posted by Matt Ludwig, Marketing Coordinator, Learn with Google

AdWords Enhanced Campaigns 202: sitelinks, and call extensions

This Thursday, please join us as we continue our enhanced campaigns webinar series.  In Enhanced Campaigns 202, you will learn about how sitelinks, and call extensions have been improved with enhanced campaigns to work in a multi-device world.

You can read up on enhanced campaigns and keep up with future announcements on the Inside AdWords blog.

Posted by Mark Martel, the Google Ads team

Learn more about enhanced campaigns

Last week we announced enhanced campaigns, which let you more easily adjust your ads and bids depending on your customers’ location, device, and time of day - all within a single campaign.

We’ll be hosting several Learn with Google webinars about enhanced campaigns over the next few weeks. This Thursday, February 14 at 10am PST, Sridhar Ramaswamy, Senior Vice President of Engineering, and Jason Spero, Global Sales Director, will provide an overview of enhanced campaigns and Q&A. Please sign up here to attend.

Also look for more information and details about enhanced campaigns over the next few weeks here on our blog.

Posted by Mark Martel, the Google Ads team

Win moments that matter in 2013 with Learn with Google webinars

What was your business’ New Year’s resolution, and how do you plan to keep it? At Google, ours is to help make the web work for you. Our new series of Learn with Google webinars will teach you how to use digital to build brand awareness, and they’ll give you the tools you need to drive sales. By tapping into technology that works together across your business needs, you can resolve to win moments that matter in 2013.

Check out our upcoming live webinars:

Build Awareness

02/12 [Multiscreen] Brand Building in a Multiscreen World
02/20 [YouTube] How to Build your Business with YouTube Video Ads
03/05 [Social] How to Use Google+ and Make Social Work for You
03/12 [Mobile] Understanding Mobile Ads Across Marketing Objectives
03/27 [Wildfire by Google] The Call for Converged Media

Drive Sales

01/29 [Analytics] Google Tag Manager: Technical Implementation *today*
02/07 [Search] Your Shelf Space on Google: Get Started with Google Shopping
02/26 [YouTube] From Awareness to Sales: Making the Most of Video Remarketing
02/27 [Search] What's New and Next in AdWords
03/06 [Display] Biggest Loser: Digital Ad Spend Edition
03/13 [Mobile] The Full Value of Mobile
03/20 [Display] Getting Started with Dynamic Remarketing

Visit our webinar site to register for any of the sessions and to access past webinars on-demand. You can also stay up-to-date on the schedule by adding our Learn with Google Webinar calendar to your own Google calendar to automatically see upcoming webinars.

During our last series of webinars, attendees had the chance to win a Nexus 7. Our lucky winner was Donella Cohen, who is happily enjoying her new tablet. Check out our upcoming webinars for another chance to win!

Learn with Google is a program to help businesses succeed through winning moments that matter, enabling better decisions and constantly innovating. We hope that you’ll use these best practices and how-to’s to maximize the impact of digital and grow your business. We’re looking forward to seeing you at an upcoming session!

Posted by Erin Molnar, Learn With Google

Take your social strategy to the next level with Learn with Google Hangouts and Webinars

Over the next few weeks, we’re offering five opportunities to learn more about Google+ for your business. We kick off with a Learn with Google Hangout on Air with bestselling author +Chris Brogan on November 5th at 10am PT / 1pm ET. Chris will cover tactics for successful social marketing and discuss his new book, “Google+ for Business: How Google's Social Network Changes Everything.” RSVP for the Hangout on the Google+ Event page.

Learn Chris’s recipes for how to grow and engage your Google+ community to build your brand and drive your business’s visibility and conversions. Hear about Chris’s own experiences helping companies succeed in their content marketing and social projects. Chris Brogan is a New York Times bestselling author, CEO of Human Business Works, and advises companies on marketing, business strategy, communications and more.

If you have a question for Chris, leave your question as a comment on the Google+ Event.

Boost your success with Google+

Want to learn more about using Google+ for your business? Sign up for our Learn with Google webinars. Here are some great upcoming webinars to help you get the most out of social for your business:

• Social Media Best Practices for a Successful Holiday Season (Wed, Oct 31, 10am PT / 1pm ET)
• Social that Adds Up: Performance and Measurement (Thurs, Nov 8, 10am PT / 1pm ET)
• Supercharge your Social Media Initiatives with Video (Wed, Nov 14, 10am PT / 1pm ET)
• Building a Digital Brand with Google+ (Thurs, Dec 6, 10am PT / 1pm ET)

Win Moments that Matter with Learn with Google Webinars

As we’re nearing the end of 2012, we’ve all got business goals to meet. Some of you might even be prepping for your busiest season. Today, we’re announcing our next series of Learn with Google webinars, which will arm you with the tools you need to get the most out of your holiday ad dollars. We’ve got a special series on remarketing as well as a few holiday-specific strategies to help you navigate the season successfully. Over the next couple of months, 20 webinars will teach you tips and how-to’s to help make the web work for your business.

Check out the full schedule of webinars below:

• 10/16 [Search] Drive Traffic to your Locations with your Online Campaigns 
• 10/18 [Video] TrueView Video Advertising Strategies for the Holidays
• 10/23 [Mobile] Understanding your App Users with Google Analytics
• 10/24 [Research] Real-Time Insights with Google Consumer Surveys
• 10/25 [Display] Remarketing Series: Getting Started with Remarketing
• 10/30 [YouTube] TrueView Video Advertising for Agencies
• 10/31 [Social] Social Media Best Practices for a Successful Holiday Season
• 11/01 [Video] Optimizing TrueView Video Ad Campaigns
• 11/02 [Analytics] Attribution Modeling for Digital Success     
• 11/06 [Video] YouTube Analytics for Advertisers
• 11/07 [Video] Remarketing Series: YouTube and Video Remarketing
• 11/08 [Social] Social that Adds Up: Performance and Measurement 
• 11/13 [Analytics] Getting Started with Google Tag Manager
• 11/14 [Social] Supercharge your Social Media Initiatives with Video   
• 11/15 [Display] Remarketing Series: Getting Started with the New Remarketing Tag
• 11/27 [Display] Remarketing Series: Getting Started with Similar Audiences
• 11/29 [Mobile] New Tablet Research: How to Win on the Third Screen
• 12/05 [Mobile] Capturing the Full Value of Mobile with Click-to-Call and Call Metrics
• 12/06 [Social] Building a Digital Brand with Google+
• 12/12 [Analytics] Remarketing Series: Remarketing with Google Analytics

All webinars are at 10 PT/ 1 ET.

Visit our webinar page to register for any of the sessions and to access past webinars on-demand. You can also stay up-to-date on the schedule by adding our Learn with Google Webinar calendar to your own Google calendar to automatically see upcoming webinars.

Learn with Google is a program to help businesses succeed through winning moments that matter, enabling better decisions and constantly innovating. We hope that you’ll use these best practices and how-to’s to maximize the impact of digital and grow your business. We’re looking forward to seeing you at an upcoming session!

Posted by Erin Molnar, Marketing Coordinator

Today’s Webinar: Google and Forrester Present New Research on the Value of Combining Audience with Contextual Targeting

In the past 10 years the number and variety of new technologies in display advertising have more than doubled, effectively creating new - and better - ways to buy display across the web. With this influx of new display targeting technologies available to advertisers (contextual, remarketing, demographics, interest categories to name a few), our clients often wonder which targeting method performs better: audience or contextual advertising? We've said in the past that the combination of audience and contextual buying work better together, and now we have some new insight into how advertisers are thinking about these tools.

We worked with Forrester Consulting and surveyed 150 interactive marketers to evaluate their perceptions on the effectiveness of combining audience & contextual targeting with respect to display buying. The findings from the new whitepaper, Display Media Buyers Value Audience in Context, will be presented today (10AMPT/1PMET) during a special joint Learn with Google webinar featuring Forrester’s Joanna O’Connell and Google’s Woojin Kim. Register here!

Key findings from the research include:

• 50% of respondents use a full range of targeting types including: Remarketing, Demographic, Behavioral and Contextual
• Contextual and behavioral targeting dominate: Used by the vast majority - 82% in the case of contextual, 71% in the case for behavioral
• 94% of marketers combine contextual & audience buying for higher performance and greater accuracy
• Audience targeting has become the norm in display buying: The majority of marketers se bullish on audience targeting, and few see it as overhyped.
• Most marketers plan on maintaining increasing spend on combined audience & contextual targeting.

Interested in learning more? Download the whitepaper on Think Insights with Google and tune in to the webinar today!

Posted by Katie Hamilton, Product Marketing Manager Google Display Network

AdWords scripts - now available to all AdWords users

In June we announced the limited release of AdWords scripts, a new AdWords tool that enables you to make changes to an AdWords account, such as updating keywords and ad copy or outputting account statistics, by writing simple JavaScript programs. Today we’re pleased to announce that AdWords scripts is available to all advertisers globally. In addition, we’re launching several frequently requested features that enable advertisers to:

• Run more complex scripts - We extended the length of script executions from 5 minutes to 30 minutes, allowing you to make more complex changes. In addition, we’ve expanded the entity limit to 100K. 
• Use real-time data to manage campaigns - We’re adding support for Ad Parameters, which allow you to update numeric values in ads without having to delete and re-enter ad copy or wait for policy checks. Here’s a tutorial showing the use of US Geological Survey data to insert dynamic ad text. 
• Automate scripts with scheduling - You can now schedule scripts to run a single time, daily, weekly, or monthly.

To help you get started with AdWords scripts, we’re hosting two training events next week.

• On Tuesday, September 11th at 11:30am PST / 2:30am EST, we’ll be hosting a Hangout on Air through Google Developers Live, targeted to advertisers with more advanced coding skills. Questions asked via Moderator will be answered at the end of the presentation. 

• On Thursday, September 13th at 10amPST / 1pmEST, we’ll be hosting a Learn with Google webinar targeted to advertisers with basic JavaScript experience. During this webinar, we will provide an overview of what can be accomplished with Scripts, walk through ways to customize pre-set Scripts, and show you how to write Scripts from scratch. Click here to register.

Additional resources, including a getting started guide and tutorials, are available at https://developers.google.com/adwords/scripts/. You can also join the AdWords Scripts Forum to get help or share advice on AdWords scripts.  

Posted by Katie Miller, Google Ads Team

Upcoming webinars - Go Bigger, Faster with AdWords account management solutions

Over the last few months, we’ve hosted a number of Learn with Google webinars that help you go bigger, faster with AdWords technology that does the heavy lifting so that you can increase efficiency and reach new customers. In March we walked through best practices for efficiently building, optimizing and managing large campaigns using AdWords Editor and Automated Rules. Then in July we shared an overview of four account management tools -- AdWords Editor, automated rules, AdWords scripts and DoubleClick Search -- to help you navigate your choices and make the best decision for your business.

After each of these webinars, you shared that you’d like a deeper dive on how to make the most of these tools, including a walkthrough of new and little known features, as well as advanced applications. We heard you loud and clear, and are pleased to bring you two webinars focused on in-depth best practices for using AdWords Editor and AdWords scripts to manage your accounts automatically and at scale.

Managing AdWords Accounts at Scale - Go Bigger, Faster with AdWords Editor
Wed, Sept 5, 10am PDT / 1pm EDT (TODAY!)
This webinar is intended for current AdWords Editor users who are looking for a product refresher, as well as tips for making the most of new features released in version 9.8.1.

Managing AdWords Accounts at Scale - Go Bigger, Faster with AdWords Scripts
Thurs, Sept 13, 10am PDT / 1pm EDT
This webinar will be on AdWords scripts, a new tool which allows you to make changes to an AdWords account by writing simple JavaScript programs. We'll provide an overview of what can be accomplished with scripts, walk through ways to customize pre-set scripts, and show you how to write scripts from scratch. It is intended for AdWords users who have some basic programming experience and are excited to take advantage of this new tool.

Register for these, and other Learn with Google webinars, here.

Posted by Katie Miller, Google Ads Team

New Learn with Google Webinars Help Make the Web Work for You

It’s almost back-to-school time, but students aren’t the only ones who are getting geared up to learn. Today, we’re announcing our next series of Learn with Google webinars, which will arm you with the tools you need to get the most out of Google’s advertising products and solutions. Over the next couple of months, 13 webinars will teach you tips and how-to’s to help make the web work for your business.

Join us as we kick things off this Thursday, August 9th with a webinar on multi-channel attribution and check out the full schedule below:

• Aug 9 at 9am PDT Multi-Channel Funnels: Attribution Across Channels
• Aug 23 at 10am PDT How to Kick Start Social with Google+ (Hangout on Air)
• Aug 28 at 10am PDT Optimizing your Video Ad Campaigns
• Aug 29 at 10am PDT Google+: Enhancing Marketing and Making Social Accountable
• Sept 5 at 10am PDT Go Bigger, Faster with AdWords Editor
• Sept 6 at 10am PDT Making the Most of Recent AdWords Updates
• Sept 12 at 10am PDT Driving Cost-Effective App Downloads with AdWords
• Sept 13 at 10am PDT Go Bigger, Faster with AdWords Scripts
• Sept 18 at 10am PDT Better Together: Combining Targeting Strategies in Display
• Sept 19 at 10am PDT The Importance of Search Advertising
• Sept 20 at 10am PDT Measuring the Impact of Online Advertising on Offline Sales
• Sept 26 at 10am PDT GoMo: Mobilize your Site and Maximize your Advertising
• Sept 27 at 10am PDT Optimizing Display Campaigns: Tips, Tricks, & Tools

Visit our webinar page to register for any of the sessions and to access past webinars on-demand. We’ll be adding new webinars as they’re scheduled, so check back regularly for updates. You can also stay up-to-date on the schedule by adding our Learn with Google Webinar calendar to your own Google calendar to automatically see upcoming webinars.

Whether your goal is to engage the right customers in the moments that matter, make better decisions, or go bigger, faster, we hope that you’ll use these best practices and how-to’s to maximize the impact of digital and grow your business. We’re looking forward to having you in class at an upcoming Learn with Google webinar!

Posted by Erin Green, Marketing Coordinator

Join Learn with Google at SES in San Francisco!

If you're planning on attending Search Engine Strategies San Francisco in August, stop by our in-conference Learn with Google event, Search and Beyond with Google AdWords and DoubleClick, to learn how Google makes the web work for you. We'll have speakers across Google Search, the Google Display Network, and DoubleClick Search, with question and answer sessions following each presentation.

Tuesday, August 14

• Hear about recent enhancements to Google AdWords, Google Display Network and DoubleClick Search, as well as real-world examples of how these new solutions are already helping businesses solve some of their biggest challenges, presented by Ariel Bardin, Product Management Director - Google Search Ads
• Dive deep on how you can win the moments that matter with effective AdWords social, mobile and local solutions to reach your users, presented by Shannon Snow, Head of Industry - Education
• Learn about how DoubleClick Search helps marketers and agencies running some of the world's largest search campaigns more efficiently and effectitvely with Anthony Chavez, Senior Product Manager - DoubleClick Search
• Close the day with David Monsees, Product Manager - Google Display Network, to hear about how you can use the power of display advertising to extend the impact of your search campaigns with remarketing and contextual targeting

Wednesday, August 15

• During How to Win with Google & Bing, Ryan Gibson, Manager on the Agency business Development Team, will join the discussion on best practices for optimizing your campaigns, keywords, match-types, ads, bids, targeting, landing pages and quality scores for each network and highlight the most important differences that can make all the difference in highly-competitive markets
• Learn about Better SEM in a Cross-Channel World with Head of Emerging Products & Markets Stephen Yap, who will explore what marketers and agencies should expect from the next generation of search management platforms

The full SES agenda can be found here.

Additionally, we'll be offering 20-minute account optimization sessions with Google AdWords specialists, and 20-minute product demonstrations with DoubleClick Search specialists. If you’re interested in learning more about new features or best practices, let us know by filling out the form here. The deadline to sign up is Wednesday, August 8, 2012.

Still haven’t registered? We're happy to offer advertisers a promotional code for 20% off when you buy a Conference pass to SES SF. Reference our discount code 20GOOG upon registration.

If past conferences are anything to go by, this should be a fun and educational event, with lots of folks to meet, contacts to make, and tips and tricks to learn. We hope to see you there!

Posted by Katie Miller, Google Ads Team

Webinar tomorrow: Choosing the right tool to manage online campaigns more efficiently

As online marketers, you are constantly juggling. From building and optimizing campaigns to analyzing reports and managing budgets - sometimes all before you’ve had your morning coffee. And while there are many tools and solutions to help automate these tasks - from AdWords Editor, DoubleClick Search, and everything in between - choosing the right one for your business can be challenging.

Please join us for a webinar tomorrow, Tuesday, July 10, 2012 that will shine a light on the powerful Google tools available to agencies and marketers to more efficiently run some of the largest search campaigns in the world. Specifically we’ll cover:

• An overview of four tools -- AdWords Editor, automated rules, AdWords scripts and DoubleClick Search -- to help you navigate your choices and make the best decision for your business 
• Example use cases and best practices 
• Requirements for adoption 

Date: Tuesday, July 10, 2012
Time: 10amPST / 1pmEST

Register at google.com/ads/webinars

We hope to see you there!

 Posted by Katie Miller, Google Ads Team

Webinar: Bringing the power and control of search to display

Join us tomorrow, June 19, 2012 for the Learn with Google webinar, "Bringing the Power and Control of Search to Display,” to learn from the experts about Google’s major update to contextual targeting. The webinar starts at 10amPST / 1pmEST.

It’s now possible to target, bid and report on keywords on the Google Display Network, which means that you can fine-tune the performance of your contextual campaigns with the same level of control you’re used to in Search. It’s now easier for you to extend search campaigns to display and more efficient to run the two types of campaigns together.

Key areas that will be covered include:

• The benefits of combining display with your search campaigns
• Step-by-step campaign set-up guide
• Campaign optimization tips and best practices

This webinar will be presented by Charlie Vestner, Global Director of Display Solutions and will include Q&A. The session is suitable for advertisers who are already running campaigns on the Google Display Network, as well as those who have not yet tried it.

Register now!

Posted by Katie Hamilton, Product Marketing Manager, Google Display Network

Take advantage of mobile education opportunities

Last week, in partnership with the Learn With Google program, we held our first “Mobile Education Week” webinar series for your agency or business to learn more about the tools and resources to help you succeed on mobile.

Below are video recordings of these webinars - check them out, and share with your colleagues.

Our Mobile Planet: Understanding U.S. Smartphone Consumers
Our first webinar provided an overview of the 2012 Our Mobile Planet smartphone research. Watch this video if you’d like to learn:

• How smartphones are transforming core consumer behavior around the world, and the way we connect with others, stay informed, keep ourselves entertained, shop and navigate the world around us.
• Implications for advertisers and strategies businesses can use to win the moments that matter with mobile.

Ideal for: global agencies and marketers

GoMo: Mobilize your Site with Quickly and Easily New Tools from Google & DudaMobile
The second webinar was a joint effort between Google’s GoMo initiative and DudaMobile on how it is now even easier for small businesses to create a free mobile-friendly website.

View this video if you’d like to learn:

• Why mobile sites matter
• Review Google's HowToGoMo.com resource
• New: How to create free mobile sites for your small business directly from HowToGoMo.com, using a tool powered by DudaMobile
• Examples and best practices for mobilizing your site using the free DudaMobile tool

Ideal for: small businesses and agencies interested in free tools to create a mobile site

Introducing Mobile Apps Inventory in AdWords
The final webinar shared the new opportunity available with the availability of AdMob inventory to AdWords users.

This video is great if you’d like to learn:

• How AdWords now makes it easy for you to extend your campaigns to reach users inside mobile apps.
• Review mobile-specific targeting, ad units, and reporting than enable you to optimize your ROI.

Ideal for: marketers and agencies looking to promote and target mobile apps

Want to learn more about how to help your business or agency succeed on mobile? Stay tuned to all new Mobile Ads news at the Google Mobile Ads blog and YouTube channel.

Posted by Sonja Lee, Product Marketing, Mobile Ads

Announcing the next series of Learn with Google webinars!

Earlier this year, we introduced the Learn with Google webinar program, and we were delighted to see thousands of you show up to learn about a variety of Google advertising products and solutions. Today, we’re happy to announce the continuation of our series with 10 new webinars over the next few months. During each webinar we’ll share tips and how-to’s to help make the web work for your business.

Check out our upcoming live webinars below:

• May 23 at 10am PDT: Getting Started with Google Analytics
• May 24 at 9am PDT: Building Blocks of Digital Attribution
• May 31 at 10am PDT: Introduction to TrueView for YouTube
• June 5 at 10am PDT: GoMo: Mobilize your Site with Quick and Easy New Tools
• June 6 at 10am PDT: Our Mobile Planet: Understanding U.S. Smartphone Consumers
• June 7 at 10am PDT: Introducing Mobile Apps Inventory in AdWords
• June 12 at 10am PDT: Get Local with ZIP Code Targeting to Increase Sales/Leads
• June 14 at 10am PDT: Search Optimization: Tips, Tricks, and Tools
• June 19 at 10am PDT: Bringing the Power and Control of Search to Display
• July 10 at 10am PDT: Account Management Tools for Large Advertisers and Agencies

Visit our webinar page to register for any of the sessions and to access past webinars on-demand. We’ll be adding new webinars as they’re scheduled, so check back regularly for updates. You can also stay up-to-date on the schedule by downloading our Learn with Google Webinar calendar to automatically see upcoming webinars in your Google Calendar.

Whether your goal is to engage the right customers in the moments that matter, make better decisions, or go bigger, faster, we hope that you’ll use these best practices and how-to’s to maximize the impact of digital and grow your business. We’re looking forward to having you at an upcoming Learn with Google webinar!

Posted by Erin Green, Marketing Coordinator