Join our policy refreshers

To help you better understand our program policies, we’re holding a number of policy refreshers online over the coming weeks. In these sessions, we’ll take a closer look at some of the policies we’re asked most about and share some tips on how to stay compliant.

Over the coming weeks, we’ll review how you can keep your content compliant with an emphasis on:

• User generated content
• Copyrighted content 

Check out our full listing of recently recorded sessions as well as the schedule for upcoming sessions - and don’t forget to register.

Posted by Pamela Malone - AdSense Policy Specialist
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Google+ helps over 1.6 million Guardian followers read (and share and debate and post) all about it

While the Guardian started back in 1821 as a black-and-white-and-read-all-about-it newspaper, today it’s evolved into a global entity that’s pioneering a multi-platform, digital-first approach. In this context, the Guardian champions a unique, open model of journalism, built upon the notion that the open exchange of information, ideas and opinion can bring about change.

Given this philosophy, it comes as no surprise that social media plays a central and growing role in the brand’s work. Google+ offered the opportunity for the Guardian to reach and connect with both users of Guardian.co.uk and new potential readers. Now with over 1.6 million followers, the Guardian’s Google+ page is aimed at creating a conversation around the Guardian’s content, reaching new audiences, and finding out more about readers and their interests.

The team posts different types of content (video, photos, text, front pages) and items from different sections as a way of seeing what their Google+ audience responds to. Science and technology stories are particularly popular among their readers, as well as world news topics and hot political stories. According to the Guardian, the Google+ feature Ripples has proved extremely useful in tracking the life cycle of posts and helping to identify key influencers.

In addition, the Hangouts functionality in Google+ has emerged as a key benefit. In making use of this high quality multi-user video chat feature, the digital engagement team has run several Hangouts on a mixture of topics, from fracking to the future of the open internet. “For us one of the most interesting aspects of Hangouts is the ability to connect people from across the world in a live chat,” says the Guardian’s Laura Oliver. “We're also exploring them as a way to allow our readers to pose questions and get even closer to the subjects of a story or discussion.”

As for the future, Laura is exploring how to use Hangouts in the most inclusive way possible so that debates can encompass questions from all across its audience.  To learn more about the Guardian’s success with Google+, read the full case study.

For more publisher success stories and tips on making the most of Google+ pages for your business, check out our Social Fridays blog series.

Posted by Arlene Lee - Inside AdSense Team
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10 for 10 publisher stories: Northlight Images develops a successful photography business

In each of the 10 weeks leading up to AdSense’s 10th anniversary on June 18th, we’ll be sharing a new publisher success story. Read on to meet this week’s featured publisher, and feel free to submit your own success story to our team. 

Meet Keith Cooper, a commercial photographer based in Leicester, England. He runs Northlight Images, a site that was originally intended to promote his business, but which has grown to include hundreds of photography-related articles and reviews. The site has now become one of the world’s top 40 photography sites, receiving over five million unique visitors a year.



Keith signed up for AdSense in 2005 after exploring a number of options. The income from the program has enabled him to focus on the areas of photography he’s interested in. “AdSense is solid and dependable,” he says, “and it earns me 80 to 90 percent of my advertising revenue.”

To maximize the site’s effectiveness, Keith also uses a variety of other Google products. “Google+ is the one that really does it,” he says. “It brings in people who are interested in the topic and looking for specific information, so they spend more time on the site and ultimately increase my revenue.”

If you’d like to read more of Keith’s story after watching the video above, check out the full case study. There’s only one more post left in our ‘10 for 10’ series -- be sure to join us back here next week for our final story!

Posted by Arlene Lee - Inside AdSense Team

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10 for 10 publisher stories: El Androide Libre moves its business forward

In each of the 10 weeks leading up to AdSense’s 10th anniversary on June 18th, we’ll be sharing a new publisher success story. Read on to meet this week’s featured publisher, and feel free to submit your own success story to our team. 

Madrid-based elandroidelibre.com (“the free Android”) is a Spanish-language blog that features news, reviews, games and other apps for Android smartphone users. Launched in 2009, it now employs six people and receives 6.5 million visits each month.

Administrator and editor Paolo Álvarez got started with AdSense right from the start, which has accounted for around 40 percent of the site’s income. “Much of elandroidelibre’s growth is due to AdSense,” Paolo says. “We regard it as an essential tool that’s helping us to set up more blogs, take on more staff, and earn more revenue.” So far, he’s been highly satisfied with the ads appearing on his site, and notes that the 300 x 250 Medium Rectangle and the 728 x 90 Leaderboard formats work particularly well.

Paolo also uses other Google products to manage the site. He relies on Analytics to gain a better understanding of the site’s visitors, and also DoubleClick for Publishers, Google’s free ad serving solution, to manage his online advertising more effectively and segment traffic from different countries.

Hear more from Paolo in the full case study. We’ll see you next week for our next ‘10 for 10’ publisher success story as we continue counting down to AdSense’s 10th anniversary.

Posted by Arlene Lee - Inside AdSense Team

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Policy refresher: family-safe content

For our next installment of our policy refresher series, we’re talking about a topic we’re frequently asked about...adult content and keeping AdSense family-safe.

We’ve made a commitment to our users, advertisers and publishers to keep the AdSense network family-safe.  A general rule of thumb when it comes to the adult content policy is: if you wouldn’t want to share this content at a family dinner or view it in your boss’s office, you shouldn’t place AdSense code on it.

Let’s take a closer look at our adult content policy:



Still have questions? Don’t forget that we’ll be hosting a number of Hangouts on Air as part of our policy refreshers series.

Check the schedule below to sign up for our Hangout on Air about adult content.

View our Hangouts schedule

Posted by Pamela Malone - AdSense Policy Team
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Join our Policy Refreshers

In order to help you better understand our policies, we’ll be holding a series of policy refreshers online in the coming weeks. We’ll discuss the policies we’re asked about most, explain how we enforce them and share tips on how to stay compliant.

In this series, we’ll review:

• Our general policies
• How to keep your content family- safe
• How to ensure your ad placements are policy compliant 

Check the schedule below to sign up for our Hangouts on Air, and look out for more blog posts on AdSense policies in the coming weeks.

View our Hangouts schedule

Posted by Pamela Malone - AdSense Policy Specialist
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AdSense now speaks Vietnamese

The Google AdSense team is pleased to announce the official launch of Vietnamese language support for AdSense for content.

Why Vietnamese language is important to Google
Vietnam is one of the fastest growing online markets in the world, with huge potential ahead. The online landscape has evolved rapidly in the last few years, becoming as vibrant and colorful as the streets of Hanoi.

We hope that introducing Vietnamese language support will help fuel even more great quality content creation, while helping advertisers reach out to a booming online user base through display ads.

How to get started

1. Please start by familiarizing yourself with the AdSense program policies. Need a refresher? Update your understanding of the policies by taking this AdSense policy quiz.
     
2. Sign up for an Adsense account by enrolling your Vietnamese language website.
     
3. Once your AdSense account has been approved, congratulations, simply add the AdSense code to your site to start displaying relevant, contextually targeted ads.

Chào mừng đến với chương trình adsense!

Posted by Emanuele Brandi - Product Sales Lead
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A tenfold revenue increase in just three months - nanapi.jp's success story

nanapi.jp is a Japanese site which provides helpful tips for everyday life.  From tips on romance to how to use web services, it has all sorts of advice for everyone.

Recently, nanapi started using AdSense and has seen a steady revenue increase. We spoke to Mr. Furukawa, the CEO, and Mr. Saito, the Director of Ads, and asked them about their experiences with AdSense.

■ Inside AdSense (IA): Please tell us the history of nanapi and how you built your site.  
We established nanapi in September, 2009.  We realized that there was a need for an information site where people could find tips for everyday life, so we decided to provide this content in the form of articles on various topics.

Initially, we only had a desktop site but now we’ve created a mobile site for smartphones too. As of August 2012, we receive 42 million page views and 9 million unique users per month.  The number of unique users is bigger on the desktop site, but the smartphone site receives more page views.

■ IA: How and why did you start using AdSense?
When we first established the site, we decided not to implement ads as we wanted to focus on creating quality content first. After our number of monthly visitors reached 10 million, we implemented a medium rectangle (300x250) in the upper right corner of the site.  As a result, we earned higher revenue than we’d anticipated.

We were surprised by the quality of the ads and how well they matched the content of our site. We’d been concerned that ads might damage the design or usability of our site, but we didn’t feel that way about the site post-implementation.  That’s why we decided to use AdSense more.

■ IA: What results did you see after implementing AdSense?
We started to use AdSense more after the pilot in April 2012.  More specifically, we switched from another ad network to AdSense, and increased the number of ads per page. Our revenue increased more than ten times in just three months!

nanapi covers a lot of topics, and it can be difficult to show relevant ads, but with AdSense's contextual targeting, relevant ads are shown automatically.  People visit nanapi before they take action, and that's why it's natural for our visitors to click relevant ads and leave the site. We implemented 336x280 ads below our articles to capture this kind of user behavior.

■ IA: Did you have any issues after implementing Google AdSense?
We didn’t have any difficulty in implementing or setting up AdSense. Compared to the ad network we used before, AdSense’s account interface is easy to use. It was also very easy to implement AdSense on our smartphone site. We pasted the ad code from the account interface, just as we’d done for the desktop site. It’s very good that AdSense allows us to check performance by platform too.

As for resources, we only need one person to manage AdSense. The account interface is very easy to use. For example, when we experiment with changing an ad format, we can check its performance immediately.

We were concerned that ads would deteriorate the usability of our website.  However, ad quality was very good and we didn’t have to worry.  Since the ads match our content, they enhance the information on the site and we haven’t received a single complaint from our users

■ IA: Please tell us about your plans for the future.
We plan to keep adding more and more articles to our site. Our goal is to make users think that “if you visit nanapi, you’ll find answers for all kinds of topics.” From an ads perspective, we’re considering using DoubleClick for Publishers (DFP) to manage our ad units more easily.

Posted by Ayaka Sakakibara - Strategic Partner Manager
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New In-Ads Notice Label and Icon for the Google Display Network in Europe

(Cross posted to the Inside AdWords Blog) 

Last year in the U.S., we launched the AdChoices Icon on the Google Display Network. AdChoices is an industry standard "i" icon that expands to “AdChoices” when users move their cursor over the icon. Giving users clear notice about the ads they see is a high priority for Google and for many in the online advertising industry at large. Users who click this label are taken to a page where they can learn more about online advertising and the ads they see.

We’re now rolling out the AdChoices feature across Europe, supporting industry-wide efforts to provide more information to consumers.  We'll soon start to change our “Ads By Google” in-ads notice icon to a new icon that expands to an "AdChoices" label. These notifications were developed by the Interactive Advertising Bureau (IAB Europe)-led Self-Regulatory Program for Online Behavioral Advertising to proactively give users notice and choice about the ads they see. With the adoption of a common icon users will see on ads across the web, we hope to show our support for the industry-wide initiative and to increase users' understanding about their choices.

Over the next few weeks, we'll start showing the new icon and label on most ad formats across the majority of European-language sites. Over time, we’ll expand the notice to ensure that all European-language publisher sites in the Google Display Network come within the Self-Regulatory Framework. This will be the single largest rollout of the "AdChoices" label to date, and we're encouraged that others in the industry are also adopting the label.

Users who click on the "AdChoices" label will be taken to a page where they can learn more about online advertising and the ads they are shown. This page will also link to the Ads Preferences Manager, where users can control the types of interest-based ads they see on the Google Display Network. Our tests of this new icon and label showed that they should not have any effect on ad performance. We think this rollout will help users better understand the ads they're seeing, and we look forward to seeing widespread adoption of this label throughout the industry.

Posted by Jason Bigler - Product Management Director

AdSense now available for websites in Slovenian and Estonian

If you have a website in Slovenian or Estonian, you'll now be able to earn money through the AdSense program. To get started, review the basics of AdSense and our policies, then sign up for a free account. Already an active AdSense publisher? Simply place the AdSense ad code on your sites in Slovenian or Estonian to start showing targeted ads.

If your application for AdSense with a Slovenian or Estonian website was previously disapproved for being in an unsupported language, you’re welcome to resubmit it by logging in with the original login details you provided.

For now, you’ll be able to access the interface and help resources in English, as we heard from your feedback that you’d prefer to begin using the program in the meantime. Rest assured that we’re working to provide help content in these languages in the near future.

We look forward to welcoming our Slovenian and Estonian publishers to the AdSense program!

Posted by Ulrike Jung -- Product Sales Lead

Selamat datang, YouTube Indonesia!

Greetings from a very warm Jakarta, where we just announced the opening of a brand new domain for Indonesia at www.youtube.co.id to become the 46th country with an official local version of YouTube.

YouTube is already available in the official language Bahasa Indonesia, and now having a Indonesia-specific homepage means we can bring the 237 million citizens the most relevant videos for Indonesians and highlight great content from our local partners such as Kompas, Aquarius Musikindo, Nagaswara, Trinity, GP Records, and Musica Studios.

To celebrate the launch, we had amazing live performances from some of the top Indonesian music acts, such as rockers Ungu, male pop vocalist Vidi Aldiano, alternative pop band Nidji, acoustic singer-songwriter Sheryl, female-fronted stadium rockers Kotak, singing and dancing boy band XO-IX, laid-back funk band Soul of Magnolia, and giant idol collective JKT48. Here’s a few of these stars and some other special guests:



We’ve already seen new talent in Indonesia using the power of video to build audiences and careers. “Dancing Cop” Briptu Norman turned his popular Bollywood lip-synching video into national fame. Brother-and-sister act Gamaliel & Audrey went from covering Lady Gaga out of their bedrooms, to complicated a capella versions of Chris Brown, to now working in a studio on an album.

If you’re in Indonesia, YouTube will automatically start you on the Indonesia homepage. If you’re out of the country and interested in Indonesian content, just select “Indonesia” in the Location section at the bottom of the page. To all our YouTube viewers and creators from Indonesia and Indonesians around the world, selamat datang!

Krishna Zulkarnain, country marketing manager, recently watched “Transformer-nya Indonesia.”

Join us at the AdSense GetMo Exhibition in London

We’ve talked a lot recently on our blog about how mobile usage is rising at a rate faster than any other technology to date. To keep up, it’s important for your business to develop a mobile strategy.

If you’re located in the London, UK area (or are willing to travel to London!) we’d like to let you know about the GetMo Exhibition we’re hosting on Wednesday, 30 May. During this event, you’ll have the opportunity to learn more about mobile trends. You’ll meet mobile site developers from the GetMo site to hear how they can help you develop a mobile site with their offerings.

The agenda will feature sessions including:

• Mobile Industry Trends with Ian Carrrington, Mobile Advertising Sales Director
• A glimpse into the world of Android with Richard Hyndman, Developer Advocate
• Offerings available from GetMo vendors
• GetMo publisher panel

Spots are filling up, but if you’d like to attend the upcoming event, fill out our interest form before Thursday, 24 May. Although we won’t be able to accommodate all requests due to space constraints, we’ll do our best to include as many interested publishers as possible. We also recommend ensuring you’re opted in to receiving ‘Special Offer’ emails so we can reach you in the future.

We hope to see you in London at our GetMo Exhibition!

Posted by Marta Lysiak - AdSense Optimisation Team

Around the world with AdSense in Your City

Since taking AdSense in Your City global earlier this year, our international teams have met with over 600 publishers in cities like Amsterdam, Rio de Janeiro, Melbourne, Istanbul, and Mumbai, just to name a few. During these events, we’ve shared product updates and best practices for getting started with solutions like DFP Small Business and Mobile. In addition, attendees have had the opportunity to network with other local publishers and participate in one-on-one consultation sessions with our optimization specialists.

As our U.S. events take place, we’re excited to continue visiting international cities to meet more publishers. Some of the cities we’ll be stopping by in the next few weeks include:

• Week of May 7: 
• Dusseldorf / Hamburg / Munich, Germany (sessions in German)

• Week of May 14: 
• Auckland, New Zealand (sessions in English)

• Week of May 21: 
• Mexico D.F., Mexico (sessions in Spanish)

• Week of May 28: 
• London, UK (sessions in English) 
• Curitiba, Brazil (sessions in Portuguese)

• Week of June 4: 
• Sydney, Australia (sessions in English)
• Paris, France (sessions in French)
• Tel Aviv, Israel (sessions in Hebrew)
• Buenos Aires, Argentina (sessions in Spanish)

• Week of June 25: 
• Porto Alegre, Brazil (sessions in Portuguese)

If you’d like to attend one of these upcoming AdSense in Your City events, please fill out our interest form. Space is limited at each event so we won’t be able to accommodate all requests, but we’ll do our best to include as many interested publishers as possible. In the meantime, we recommend ensuring you’re opted in to receiving ‘Special Offer’ emails so we can reach you in the future.

Thanks to all of our recent AdSense in Your City attendees for taking the time to join us and share your feedback. We look forward to meeting more of you in the coming weeks!

Posted by Arlene Lee - Inside AdSense Team

Introducing UK promotions and deals from Google Affiliate Network

We’ve blogged before about Google Affiliate Network, which helps you earn more from your site with ads that pay based on conversions. While all AdSense publishers around the world are eligible to join Google Affiliate Network, we’re happy to let you know that this network has just expanded to more UK advertisers -- meaning that if you’re located in the UK or have UK-based readers, the promotions available in Google Affiliate Network will soon become more relevant and interesting.

We’ve brought aboard UK affiliate programs like Blue Nile, Onlineticketexpress.com, Orvis UK, Shoes.com and Skechers, and will continue to add advertisers in verticals like retail, financial services, travel and electronics. Publisher payments are now available in over 40 currencies in 80 countries, and we’re working to continue developing additional enhancements.

To get started with Google Affiliate Network in the UK, simply sign up using your existing AdSense login details and you’ll hear back within a few days about your application. Once you’re a publisher with Google Affiliate Network, follow the steps below to to get started:

1. Log in to your Google Affiliate Network account
2. Visit the Advertiser tab
3. Change Relationship Status to 'Available', then click 'Apply'
4. On the left-hand navigation, click ‘Countries’ and choose United Kingdom
5. Apply to programs

For more information about Google Affiliate Network, visit our Help Center.

Posted by Erica Sievert -- Google Affiliate Network Marketing Manager

Google makes great films available in France

Cross-posted on the Google France Blog

Earlier this month, we introduced Google Play, a digital entertainment destination where you can find, enjoy and share your favorite apps on your Android phone or tablet in France. Today we’re adding movies for rent to Google Play for people in France, including hundreds of full-length feature films from major Hollywood and French studios. These movies will also be available for rent on YouTube.

We’ve got some fantastic films to keep everyone entertained through the upcoming summer months and beyond. From blockbusters like Les Aventures de Tintin: Le Secret de la Licorne and Les Schtroumpfs, to new releases such as Twilight Chapitre 4 : Révélation 1ère partie, Le Stratege, The Thing, and Drive, and even French classics like Le Bal Des Actrices and La Grotte Des Rêves Perdus, you can find many of your favourite movies in high quality available to rent now on Google Play and YouTube. To make these films available, we’ve partnered with many independent French studios including Cinéma(s) à la Demande, EuropaCorp, M6 Video / SND, Under The Milky Way, UniversCiné and Wild Side as well as major film studios such as Disney Europe, NBC Universal and Sony Pictures Home Entertainment France.

On Android phones and tablets, you can rent films from the Google Play Store and start watching them instantly in the Google Play Movies app. Movies can also be downloaded to the device so they’re available for viewing during the rental period without an internet connection. On the web, you can rent and watch movies on the Google Play website (play.google.com/movies) or on YouTube (youtube.com/movies). Using your Google Account, you can rent the same movies across both Google Play and YouTube.

Movies are available at competitive pricing, with new releases starting at €3.99 for standard definition and €4.99 for high definition and library titles at €2.99 for standard definition and €3.99 for high definition. For most movies, viewers will have 30 days to begin watching their rental, and, once started, 48 hours to finish.

The concept of cinema was invented in France -- the Lumière brothers screened their film The Arrival of a Train at La Ciotat Station in 1895. So it’s exciting to be bringing this great content to our users in France through Google Play and YouTube.

Ben Serridge, Product Manager, recently watched "Cyrano De Bergerac."

Introducing YouTube with a Peruvian flavor

Peru is a multicultural and multilingual country, the result of the merger of different influences and customs throughout the centuries. It has a cultural abundance, from its literature, music and dance to its incredible cuisine, famous worldwide for its variety and originality. Taking all this into account, it's not surprising to find great examples of this culture's expressions on videos that anyone could enjoy at YouTube, such as Marca Perú, PerúTubers, Alicia and Sucedió en el Perú.

We want to share even more of the culture of Peru with you, so today we’re kicking off a local version of YouTube in Peru: youtube.pe. The country becomes number 43 globally where a local YouTube version is available, and sixth in Latin America together with Argentina, Brazil, Mexico, Colombia and Chile.

YouTube Peru will give more exposure to local talent, as well as make the experience of discovering, sharing and commenting on videos have a local flavor, making them more relevant with local tastes. Peruvians can now browse videos by category or by popularity and find local talent easily, without missing anything that also happens on a global scale.



We can’t wait to see how YouTube Peru comes to life and acquires its own personality. So we invite you to start a channel to upload your best moments and talents to YouTube, and share those of others who are celebrating their world through video.

Gianfranco Polastri, country manager for Google Peru, recently watched “Experience Sundance: Meet the FIlmmakers #12.”

Google Israel for Businesses blog launches in Hebrew

We've heard from many of you that a blog in Hebrew would be very useful. With this in mind, we're excited to announce the launch of the Google Israel for Businesses blog. We have a lot of information to share, so we've decided to create this new blog format as a one-stop shop for all the information both publishers and advertisers need, including AdSense and AdWords information.

In order to subscribe to only AdSense topics simply visit the blog, and under "Subscribe to a label" on the left hand side, select the category “AdSense”. Then, you'll only get alerts for posts categorized under that label. If you click "Subscribe via email" (also on the left hand side) you will subscribe to the entire blog (i.e. all labels).

Subscribe to the new blog today!

Posted by Maya Carmely - Inside AdSense Team

AdSense in Your City goes global

Following the success of AdSense in Your City events in North America and the positive feedback we’ve received so far, we’re expanding this program to reach more publishers. That's right, we're now packing our passports and taking these events to international cities!

In addition to the recently announced lineup of US cities for upcoming AdSense in Your City events, we'll soon be hosting events in Amsterdam, Bogota, Melbourne and Vienna. There’s plenty more to come in 2012 as well, when we'll be visiting Auckland, Berlin, Buenos Aires, London, Mexico City, Paris, and Sydney, just to name a few. Members of the AdSense team will share the latest product updates and offer 1-to-1 optimization consultations, and you’ll hear
from experts on areas such as DFP Small Business, Mobile, YouTube, and Webmaster Tools. You’ll also have the chance to meet other local publishers during the day to share your experiences.

Keep an eye out for more information about these events and be sure to opt in to receiving ‘Special Offer’ emails so we can let you know when we’ll be touching down at a city near you. We hope to see you at an AdSense in Your City event soon.

Posted by Arlene Lee - Inside AdSense Team

AdSense now speaks Indonesian

We’re glad to announce that Indonesian has just joined the family of AdSense supported languages. Let’s celebrate by raising our hands in a kecak dance, watching a wayang kulit show or cooking traditional Indonesian recipes.

If you have a website in Bahasa Indonesia, you'll now be able to earn money by showing Google AdSense ads. To get started, sign up for an AdSense account. We'll review your application and in the meantime, we recommend you get familiar with the basics of AdSense and our policies.

If you already have an AdSense account, simply implement AdSense on your site in Bahasa Indonesia to start displaying contextually targeted ads.

You can now also implement AdSense for Mobile content on your mobile sites in Bahasa Indonesia. Check out our Help Center to learn how to implement AdSense on a mobile site.

Selamat datang di program AdSense!

Posted by Emanuele Brandi, Product Sales Lead

Western Union option expands to more countries in Southeast Asia

We understand that payment options are very important to you, so we continuously work to improve them. Today we’re happy to announce that we’ve expanded Western Union Quick Cash® as an AdSense payment method to three additional countries: Singapore, Cambodia and Laos.

For those of you who aren't familiar with this form of payment, Western Union Quick Cash payments are free and will reach you faster than checks. Payments follow our normal payment schedule and are available for pickup in your local currency at your local Western Union agent the day after they're issued.

It’s important to note that at this time we can only send Western Union payments to publishers that have an individual account. Also, the payee name on your account must exactly match the government-issued ID card that you'll use when picking up your payments. For more information on how to sign up for and pick up Western Union payments, please visit our Help Center.

For those of you who don’t yet have Western Union Quick Cash as a payment method in your country, we appreciate your patience as we work to make this available. Please continue reading our Inside AdSense blog to learn about future launches.

Posted by Julia Peppiatt - AdSense Payments team