How to select the right solution for building a mobile-friendly site

With a growing number of searches happening on mobile devices, it's more important than ever to provide consumers with a positive mobile web experience when they click on your ads. We know that many of you are considering whether to build a mobile website or to use responsive design. Our friends at the Mobile Blog recently wrote about the differences between them, and how you can decide which is right for you.

Visit the Google Mobile Ads Blog to learn more.

Posted by Katie Miller, Google Ads Team

GoMo: Mark your calendar to ‘Hangout on Air’ and learn how to build a mobile site in minutes

Did you know that 40% of mobile web users reported that they’ve turned to a competitor’s site after a bad mobile experience1? With about half of all Americans now owning a smartphone2, it’s time for businesses to meet user expectations by delivering a mobile experience as good as the desktop experience. In short, it’s time to step up to the plate and build a site optimized for the mobile web.  
 

Google can help. We recently teamed up with DudaMobile to release a free mobile site builder.  In three easy steps you’re able to get started with mobile: (1) enter your site’s URL, (2) customize your site and (3) redirect mobile users automatically to the new mobile-friendly version.  It’s free and takes just a few minutes to complete!

Join us on Thursday, May 10th at 1pm EST/10am PST and watch as Google showcases how two businesses, Top Mast Resort in Massachusetts and Sava’s Restaurant in Michigan, go mobile and build mobile-friendly sites--live on air.

You’ll see how Top Mast is preparing to take advantage of mobile travel purchase intent - which is five times higher than online travel purchase intent, according to InsightExpress.  You’ll also see Sava’s move ahead of 95% of restaurants that do not have mobile-friendly sites, according to a study by Restaurant Science.

Finally, you’ll hear from the CMO of Dudamobile, Dennis Mink; he’ll talk about best practices when using the mobile site builder and walk through important questions to ask yourself when building a mobile-friendly site.

Details on how to tune in

1. Sign into Google+ on Thursday, May 10th at 1pm EST/10am PST
2. Go to the Think with Google Google+ page
3. Look for the stream post and click to enter the live stream

Be sure to set a reminder in your calendar! If you have questions before or during the Hangout, post them with the hashtag #GoMoSite as a comment on the Google+ page.

Posted by Suzanne Mumford, Google Mobile Ads Marketing

Sources: (1) Gomez 2011 (2) Nielsen February 2012