Local currency reports for nine more countries

Following our launch of Euro reporting for publishers in five European countries, we're happy to announce that local currency reports are now also available in Australia, Austria, Belgium, Finland, Greece, Portugal, South Africa, Switzerland, and the UK.

If you're located in one of these countries, you can now update your account to display earnings in your local currency. After you've updated your account, any earnings generated from advertisers paying in currencies other than your local currency will be converted daily. If you receive payments in your local currency, this means that there also won't be any additional conversions at the end of the month. However, you can still choose to receive payments in U.S. Dollars or change your payment method at any time.

Before enabling local currency reports in your account, we recommend downloading and saving copies of your past reports in U.S. Dollars for your records. You can then update your account by signing in to AdSense and clicking the link in the green prompt on your Reports Overview page. You'll be asked to review and agree to a new set of Terms and Conditions. Unfortunately, we're not able to interpret the meaning of changes in our legal documents for publishers -- if you have questions or need legal advice on interpreting the new Terms, please don't hesitate to contact your attorney.

We'll be requiring this change in the future, so we recommend updating your account to report earnings in your local currency soon. You can find answers to common FAQs associated with these new local currency reports in a recent Inside AdSense blog post -- all references to 'Euros' in the post now also apply to your local currency. In addition, detailed information about these new reports can be found in our Help Center.

Posted by Arlene Lee - Inside AdSense Team

Top ten myths about Google Analytics

A few weeks back, we announced that all publishers can now integrate their AdSense accounts with Google Analytics. If you're not very familiar with Analytics yet, you might be interested in reading a recent post on the Analytics blog that addresses ten common myths about the product. For example, did you know that you can use Analytics to segment visitor data in real time, or that you can use the new Analytics API to tie your website data to your financials? Check out the post to learn more about these features and other ways you can use Analytics to better understand your site stats.

If you haven't yet linked your AdSense account with Analytics, follow these steps:

1. Sign in to AdSense.
   
2. Click the link that says "Integrate your AdSense account with Google Analytics" on your Reports Overview page.
   
3. Follow the onscreen instructions, and watch our video for additional guidance.
   

Even if you use AdSense in a language that's not supported by Analytics, you can still link your accounts and view your Analytics reports in a different language.

Posted by Sebastian Tonkin - Analytics Product Marketing

Euro reporting and you: your questions answered

Since introducing reports in Euros for publishers located in France, Germany, Italy, the Netherlands, and Spain, we've received a number of questions about this launch. For publishers in these regions, we've addressed some of your concerns below.

How will my earnings be converted to Euros?
Once you switch to the new reports, earnings generated from advertisers paying in currencies other than the Euro will be converted. This will happen on a daily basis using the prevailing market rate from the previous day. If you generate earnings from an advertiser paying in Euros, they won't be converted.

When I'm issued a payment, will my earnings be converted again?
If you've switched to Euro reports and are receiving payments in Euros, there will be no additional conversions when your payments are issued. However, if you're receiving payments in U.S. Dollars, your payment will be converted from Euros to U.S. Dollars at the end of the month.

When I switch to Euro reports, will that automatically change the currency of my payments?
No, your selected payment currency and method won't change after you switch to Euro reports -- unless, of course, you want them to change. (You can update them by visiting the 'Payments Details' section under your My Account tab.)

Will there be a delay in receiving my unpaid earnings once I make this change?
No, making this change will not affect the timing of your payments. After you switch to Euro reports, your unpaid earnings in U.S. Dollars will be converted to Euros before the next upcoming payment selection deadline (typically the 15th of each month). For instance, if you make this switch on June 3rd, your unpaid earnings will be converted by June 15th; if you make this switch on June 20th, your unpaid earnings will be converted by July 15th.

How will this change influence VAT and any taxes I have to pay?
While you may receive your payments in your local currency, all payments are being made by Google Ireland, a company incorporated under the laws of Ireland, in accordance with the terms of your agreement with Google. Unless your business is in Ireland, you shouldn't have an obligation to charge Google VAT or treat any of our payments to you as VAT that needs to be paid to any VAT authorities. If your billing address is located in Ireland, you may have an obligation to charge Google Irish VAT. For more specific answers, we suggest you head for your local tax adviser.

I'm not located in France, Germany, Italy, the Netherlands, or Spain. When will you include other countries?
We're working to offer Euro reports to publishers located in additional countries. When we do, we'll be sure to post any updates here on Inside AdSense.

Do I need to update my account if I'm eligible?
Although this change is currently optional, in the future we will require that publishers located in eligible countries make this switch. Eligible publishers who haven't yet updated their accounts will currently see an interstitial page with additional information after signing in. We understand that some eligible publishers would like to continue receiving payments in U.S. Dollars; while you can still choose to be paid in U.S. Dollars, it will be mandatory to view your reports in Euros.

If you're eligible to make the switch to Euro reporting, we encourage you to review the updated Terms and Conditions and update your account soon. To get started, sign in to your account and look for the prompt, "See your daily earnings reported in Euro amounts!" on your Reports Overview page. You can also find more information in our Help Center.

Posted by Arlene Lee - The Inside AdSense Team

Analytics integration for all

Over the past few months, we've been gradually inviting publishers to integrate their AdSense accounts with Google Analytics, and today we're happy to announce that this feature is now available to all publishers. Integrating your account with Analytics will provide you with more detailed information about traffic to your pages and how users interact with your site.

Once you link your accounts, you'll find an AdSense-specific menu under the 'Content' section of the left-hand navigation bar on your Analytics homepage, containing these reports:

• The Top AdSense Content report allows you to see more details about specific pages on your site and analyze ad performance. For instance, if you find that some of your pages generate a high number of pageviews but aren't monetizing as well as other pages, you can focus your optimization efforts on improving these pages.
  
• The Top AdSense Referrers report can help you see how different incoming traffic sources contribute to your revenue.
  
• Last, the AdSense Trending report lets you analyze how your site generates revenue during different times of the day and different days of the week.
  

You'll also notice that other sections of your Analytics account will show a new 'AdSense Revenue' tab. You'll be able to compare how much of your AdSense revenue is coming from new visitors versus existing ones, and view revenue based on user language.

To take advantage of these new reports, sign in to AdSense and click the 'Integrate your AdSense account with Google Analytics' link on your Reports Overview page. You'll be taken to a step-by-step wizard that will guide you through the rest of the process. If you use AdSense in a language that's not supported by Analytics, you can still link your accounts and view your Analytics reports in a different language.

We also recommend watching the video below, which will help explain the linking process:



Enjoy your new data, and don't forget to visit our Help Center if you have other questions about linking your accounts or reviewing your reports.

Posted by Arlene Lee - Inside AdSense Team

Reports have gone international

One of the requests we frequently hear from our international publishers is to view reports in currencies other than U.S. Dollars. That's why we're happy to announce that publishers located in France, Germany, Italy, the Netherlands, and Spain can now view AdSense reports in Euros.

If you're located in one of these five countries and make this update, we'll convert your earnings to Euros on a daily basis using the prevailing market rate from the previous day. With earnings converted daily, you'll avoid the risk of currency exchange fluctuations between USD and the Euro. You can still choose to receive payments in either Euros or U.S. Dollars and select from a range of payment methods as well.

To make the switch to local currency reports, you'll need to agree to a new set of Terms and Conditions. Here are the main changes involved:

• The party that publishers are contracting with changes from Google Inc. to Google Ireland Limited.
  
• Publishers are responsible for paying any local taxes in their jurisdiction. Google will only issue VAT refunds to publishers with an address in Ireland.
  
• The governing law changes from California law to either English or local law.
  

You can view the full text of these new Terms and Conditions by logging in to your account and looking for the green prompt, "See your daily earnings reported in Euro amounts!" on your Reports Overview page. Unfortunately, we're not able to interpret the meaning of changes in our legal documents for publishers -- if you have questions or need legal advice on interpreting the new Terms, please don't hesitate to contact an attorney.


Before agreeing to the new Terms, we also recommend that you download and save copies of your past reports in U.S. Dollars for your records. Once you update your account, you'll be able to view current and historical reports only in Euros. However, you'll still be able to view your prior payment history of U.S. Dollar earnings.

We encourage you to update your account to local currency reports soon, as we may require this change in the future. If we're able to offer this to publishers in other countries, we'll provide details here on Inside AdSense. For more information, please feel free to visit our Help Center.

Posted by Elodie Bodet - AdSense Payments Team

Reports being updated

Yesterday, we experienced an issue which caused AdSense and Google Ad Manager reports to be delayed through the day. The issue began at 4am PST and lasted several hours, but has now been resolved. No stats from yesterday were lost, and our engineers have been working to restore your reports with the clicks, impressions, and earnings accrued from your sites. Most publisher reports have now been updated with yesterday's data, with a few accounts still catching up.

Thanks for your continued patience, and we apologize for the alarm and inconvenience caused by this reporting delay.

Posted by Arlene Lee - Inside AdSense Team

Make your ad cents (and dollars) count

Back in May, we had tremendous interest from readers who asked if they could donate their earnings to help victims in China and Myanmar (Burma). We heard you loud and clear, and so we're happy to announce that during the next week, you can donate a portion or all of your entire unpaid balance as of November 30, 2008 to reconstruction efforts in these regions. The earth may no longer be quaking and the waters may now be calm, but help is still needed in these areas. Whether you have a balance of $0.10 or $100 in your account, we invite you to participate within the next week. Just think if everyone donated a dollar, what a difference that would make.

As you may expect, there are certain restrictions to donating, and all our normal policies still apply -- so please don't ask others to click on your ads in order to increase your earnings. For more information on how to participate, visit our donation form.

Finally, we know that you may be interested in donating your earnings to additional charities and causes. Please stay tuned to our blog for future opportunities to donate in other ways.

Posted by Elizabeth Ferdon - AdSense Publisher Support

Make a date with data in Google Analytics

Here in AdSense, we’re big on data. From spreadsheets and graphs to weekly reports and metrics, we constantly turn to numbers when running our business. In a similar vein, we've heard your requests for more data to help you run your AdSense websites, which is why we’re excited to announce the integration of one of our personal favorite reporting tools, Google Analytics, with AdSense. We're gradually rolling out this functionality to publishers, and you'll see an invitation link at the top of your 'Overview' and 'Advanced Reports' pages when it's been enabled for your account.


By integrating your AdSense account with a new or existing Analytics account, you’ll have access to in-depth reports about user activity on your site. In addition to the wealth of metrics already available in Analytics such as unique visitors and visitor language, you'll now have access to granular reports that break down AdSense performance both by page and by referring site. Armed with this new data about user behavior, you’ll be able to make more informed decisions on how to improve the user experience on your site and optimize your AdSense units to increase your revenue potential.


We've highlighted a few ways to use the integrated metrics below, but we encourage you to be creative! Come up with your own to discover how useful (and fun) new data can be:

• Discover untapped markets. Use the geographies report to determine which regions are under-represented in your site’s user base. Optimize your site’s content to attract more of these under-represented users.
  
• Drive high-earning traffic to your site. Use the 'Referring sites' report to determine where the users who are making you the most money are coming from. Focus your efforts on getting traffic from these sources.
  
• Delve deeper into AdSense reports. Use the visualization feature to look at trends in your site's AdSense performance over time, or by time of day.
  

Again, this feature is not yet available to all our publishers, but please keep checking your account for an invitation. In the meantime, you can take a look at our demo to learn more about the reports you'll have access to:



Posted by Vineesha Malkani - AdSense Publisher Support

The case of the delayed data

Do you frequently log in to your account to check your stats? We've heard from some publishers that they check their accounts every hour, or even multiple times an hour, and we're definitely happy to see your enthusiasm for the program! (For all of our blog veterans reading this post, you might recognize these as the symptoms of G.A.S.S..)

On that note, many publishers have asked us why they don't see any changes in their stats each time they log in, or why they sometimes see a 'No data available' message in their reports. This is because your reports are generally updated every 15 to 30 minutes, but there can sometimes be a delay of up to 24 hours. In addition, it can take up to 24 hours to fully verify our internal logs and finalize your reports -- as a result, you may sometimes see changes in your earnings during the course of the day. Please also keep in mind that your reports won't show data for impressions on public service announcements (PSAs).

How often do you check your account? Let us know in our comments field below :)

Posted by Arlene Lee - AdSense Publisher Support

Seeing clicks but no revenue?

Have you ever checked your reports and noticed that you have clicks reported, but no revenue? We'd like to explain why this may happen, as we frequently receive emails and questions on our Help Forum about this issue. What you're seeing may be due to one of the following:

1. Allowed Sites setup
   
   The Allowed Sites feature allows you to specify a list of sites where ads from your account may be displayed. If you're using this feature, you'll need to make sure that you've listed all sites where you'd like to display your AdSense ad code.
   
   To check if this is the case, log into your account and visit the 'Allowed Sites' page under your AdSense Setup tab. If the radio button 'Allow any site to show ads for my account ' is populated, you're not being affected by this issue, and you should continue to #2 below. However, if 'Only allow certain sites to show ads for my account' is populated, review the list of sites in the box below -- are all the sites you own listed in this box? If the answer is 'no', you won't be credited for clicks on the missing sites. Please be sure to add all of the sites where you'd like to display your AdSense ad code.
   
   We've noticed some confusion among publishers who have entered the sites of advertisers they'd like to see on their pages into the Allowed Sites list. Please know that this is not the case, as it's not possible to request ads for a particular page - the sites you enter into this box can only be sites where your ads can be placed.
   
   
2. Invalid clicks
   
   It's possible that you have some clicks that our monitoring system has considered to be invalid. As we've mentioned before, we monitor all clicks and impressions on Google ads for any activity that may artificially drive up an advertiser's costs or a publisher's earnings. Any clicks that our system considers invalid will still appear on your 'Overview' page, under the Reports tab. However, because our advertisers aren't charged for these clicks and impressions, we won't show the earnings for this activity. If you're concerned about suspicious activity in your account, we recommend reviewing your site's logs and letting us know about the situation.
   
   Rest assured that AdSense accounts are properly credited for all clicks and impressions we consider to be valid. We'll post your finalized earnings for a given month on your 'Payment History' page during the first week of the following month. For more information about invalid clicks, please review our Help Center.
   

Posted by the Google Ad Traffic Quality Team