YouTube highlights – 12/2/2010

This is the latest in our series of YouTube highlights. Every couple of weeks, we bring you regular updates on new product features, interesting programs to watch and tips you can use to grow your audience on YouTube. Just look for the label “YouTube Highlights” and subscribe to the series. – Ed.

Since our last update, we’ve premiered a new film on YouTube, highlighted a host of holiday content to get you geared up for cooking, entertaining and decorating with style, celebrated the one-year anniversary of auto-captions on YouTube and introduced a “viewer’s choice” video ad format.

New film premieres on YouTube
Wong Fu Productions (Wesley Chan, Ted Fu, Philip Wang) and Ryan Higa premiered their new film, Agents of Secret Stuff, on YouTube. Written in a few days and shot in an intense week by a small crew, the movie is a powerful example of what a little ingenuity and a video camera can do. More than 3 million people have already checked out the film, which is about an assassin trying to fit into high school while carrying out an assignment.



Cooking for the holidays
If you’re looking to pick up a few new culinary tricks for the holidays, you can learn how to make chocolate sea salt crostini, scalloped oysters and more from Chef John Mitzewich, star of YouTube’s most subscribed cooking channel, FoodWishes. More than 97,000 foodies have viewed Chef John’s 500th video posted to YouTube, Potato Ball in Potato Box. He recently answered a few questions about how he makes his videos and the trends he’s seeing in viewer demand for recipes.



More recipes and how-to tips on the YouTube Holiday Solutions Center
Every holiday season we see a surge in viewers searching for cooking videos and recipes on YouTube. To discover a delicious new dish, check out the YouTube Holiday Solutions Center, where we’ve collected a range of videos on a single channel from party-planning experts such as Chow.com, Cool Mom, the Food Network, Real Simple, Southern Living and Target. In addition to recipes, this channel also includes fun projects and home decorating tips.

Happy birthday to YouTube’s automatic captions
November 19 marked one year since we launched automatic captions on YouTube. Captions not only help the deaf and hearing impaired, but with machine translation, they also let people around the world access video content in any of 51 languages. Captions can also improve search and even enable people to jump to the exact parts of the videos they're looking for. Since last year, people have watched video with automatic captions more than 23 million times. We’ve also seen more than 7.6 million caption translations.

How to upload great-looking web video and other helpful tips
Heather Menicucci, director of the Howcast Filmmakers Program, has returned to the YouTube Blog for her series of tips on improving your video-making skills. In one post, Clayton Long, producer for the Bajillionaires Club, offers his expertise on the preferred genres, cameras and workflows for making web videos. For advanced videomakers, Professor Compressor provides insights on best-quality codecs (H.264 and MP4), how to fix common issues such as video that looks squished or stretched, why multi-pass encoding is important and more.

Choice and control with TrueView Video Ads
Our new family of ad formats called TrueView Video Ads gives viewers choice and control over which advertiser’s message they want to see and when. We think TrueView has something for everyone: consumers choose ads that are more relevant to them, advertisers more precisely find the audiences they want, and content creators continue to fund great content with an ad experience that is less intrusive. Read our announcement on the InsideAdWords blog.

We’ll update you again in a few weeks. Till then, for more information on what we’re up to, head on over to our YouTube Blog.

Posted by Serena Satyasai, Marketing Manager, The YouTube Team