When you pay for people to click on your ad, you probably want them to spend time on your site and hopefully return to your site. One way to make your advertising dollar go further by keeping visitors on your site is to add social features with Google Friend Connect. Friend Connect is a service that lets you add features such as comments, ratings, and friend invitations from gadgets created by Google and the OpenSocial developer community. Friend Connect also helps you convert visitors into members by letting visitors use their existing Google, Yahoo, AIM or OpenID accounts.
To learn more about how Friend Connect helps you build user communities, watch this video below.
You can implement Friend Connect by simply pasting in a few snippets of code in your site with no programming necessary - a process familiar to those of you acquainted with Google Analytics or AdWords Converison Tracking. We're also constantly making improvements to Friend Connect, such as the social bar feature and the integration with Blogger released last month. You can stay updated on what's going on with Friend Connect and other Google products helping to make the web more social by visiting our Social Web Blog.
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