Get insight into your industry

Have you ever wanted to know just how many Tech BtoB users are searching for products online? Need tips to optimize your retail campaign for the holidays? Or, maybe you just want to read a case study to find out how AdWords has worked for others in your line of business?

You can find the answers to all of these questions and information on additional industries in our recently updated "For Your Industry" page located in the AdWords Help Center. This resource provides you with valuable industry-specific content and points out customer behavior and campaign tips that vary by industry.

Ready to check it out? First, take a spin through the vertical overview where you'll learn more about your customer base, and how they use the internet and Google to search for your service or product. Then, read the case study to find out how AdWords has worked for an advertiser in your industry. Finally, curl up with your laptop and scroll through the optimization tips for your industry, implementing along the way.

Once you've finished, drop us a line and let us know what additional information you'd like to see. We'll be adding to and updating these pages over the coming months, so check back in the future.

Posted by Sarah, Inside AdWords crew