What’s the future of digital media and marketing? How are CMOs thinking about leveraging digital to reach and engage audiences? What marketing channels are proving most effective in building brands digitally - paid, owned or earned? These are some of the questions executives from across the digital...
DoubleClick Search at SMX West: Search marketing is now faster, smarter, better
(Cross-posted from the DoubleClick Search blog)Last week on March 11 and 12, our DoubleClick Search team spent two demo-packed days on the floor at the Search Marketing Expo - West, to connect with those of you who manage some of the largest search campaigns.We set up an interactive lounge featuring...
DoubleClick Digital Marketing helps you create, buy and manage your video and mobile campaigns
In today’s digital marketing landscape, it’s becoming increasingly crucial for campaigns to span multiple screens and ad formats in a cohesive way. Online video is the fastest growing form of display advertising, projected to grow 2.5 times to $6.5B by 2016. And total mobile ad spend is projected to...
