In July we announced US beta testing of the Opportunities tab, a new section in your AdWords account designed to help you find additional cost-effective traffic for your search campaigns.Today we've begun expanding the beta to additional US advertisers, and we've also started including UK and Australian...
Announcing the expandable ads beta - engage your audience in a big way
Today, we're launching a beta test for expandable rich media ad units on the Google content network. This ad format can expand to double the original size of the ad to provide more information to your audience about your product. Expandable ads can also include a streaming video or other content...
Beta Testing News: An Updated AdWords Interface
We've just asked a small group of US advertisers to start testing an updated web interface for AdWords. (If you're in the test pool, you'll see an alert when you sign in to your account.)We're testing changes to the ways that AdWords advertisers see and manage the data in their accounts. These changes...
Demographic bidding beta test
Ever wish you could show your ads more often to a specific group like women aged 25-34? Want to see how your ads perform with certain demographic groups and then adjust your bids accordingly?We're excited to introduce the new demographic bidding feature from AdWords. Demographic bidding helps you display...
Pay-Per-Action Beta Expanding Globally
In March, we launched the pay-per-action (PPA) beta in the United States. Today, we're pleased to announce the worldwide expansion of the PPA beta. Here's a note from Rob Kniaz, the product manager for PPA:Starting today, advertisers who use AdWords conversion tracking and receive more than 500 conversions...
Try Google Ad Creation Marketplace for video ads
You may have read about the AdWords click-to-play video launch or have heard that online video can result in higher engagement with your potential customers -- meaning that they are more likely to remember your ad or product. Have you ever wondered how you can get started with video ads if you don't...
Google Audio Ads: Questions & Answers
Since the announcement of our relationship with Clear Channel Radio, we've been getting lots of questions from advertisers about our new beta offering. Here's Daniel Helmhold, from the Google™ Audio Ads team, to answer some of your questions:Greetings! As a member of the Audio Ads support team, I spend...
On the Radio: more on Audio Ads
In recent months, we've heard several interesting updates from the Google™ Audio Ads team, who have shared news regarding the development and beta testing of their product.One of the things that keeps that team up at night is the reach -- or the number of different audience members listening to the...
Pay-per-action beta test
Is there a specific action on your site that you want visitors to complete? Do you know how much that action is worth to your business? If so, you may be interested in our pay-per-action beta test. Here’s Rob Kniaz, Product Manager for Pay-Per-Action, to tell us more:Pay-per-action advertising is a...
More testers needed for Audio Ads
In December, we announced the start of a beta test for Google Audio Ads. The beta has been going well and, in fact, the Audio Ads Team is looking for more testers. Advertisers who are interested in participating in the beta can sign up here.In terms of feedback, the Audio Ads team has heard that beta...
