From the Inside AdSense mail bag

Amy asks: I just pasted the Google code into my travel site, but the ads I'm getting are public service ads. Why is that?

Inside AdSense says: If you’ve just pasted the code on your site, our crawlers need some time to gather information about the content of your page. For the first 48 hours after you put the code on your site, public service ads (PSAs) might show up, but you should expect ad relevance to increase over time.

If you do not see your ad relevancy improve within 48 hours, check that your page has enough text-based content for our crawlers to determine relevant ads to display.

If these tips don’t seem to apply in your case, you may find it helpful to learn more about PSAs so you can determine other reasons you may be seeing these types of ads.

Clarence asks: Why won't the ads show up on my site? I copied and pasted the Google ad code from my account, and I could see the code appearing between the tags in my site's HTML source code. When I looked at my live website, though, no ads showed up at all. I tried to paste the AdSense code into my site a second time, but the AdSense code appeared as text on my live page. Help!

Inside AdSense says: If you can see the code within the tags of your site's HTML source code but no ads show up on your site, you’re still on the right track.

First, double-check that you’ve copied the ad code exactly as it appears on the Ad layout code page of your account and pasted it into your source without any modification. Some web design programs automatically insert extra line break tags into the HTML code, or you might’ve accidentally removed a piece of the AdSense code when pasting. If the ad code is altered in any way, ads may not appear.

The second time you tried pasting the code, it sounds like something else might’ve happened involving the HTML editor you used to create your web page. If you’ve pasted the code into a 'what you see is what you get' (WYSIWYG) editor, this will often result in the Google ad code appearing as text on your live site.

For the ads to appear correctly, you'll need to copy and paste the AdSense ad code into the HTML code view of your page rather than into the WYSIWYG view. In your editor, this might be labeled as 'Code view', 'HTML view', or something similar. Some editors don’t have an HTML view and use an 'Insert HTML' function to paste HTML instead. If you're unsure where to paste the code, we recommend using our HTML troubleshooting guide or contacting your HTML editor's customer support center for assistance.

Posted by Carrie - AdSense Publisher Support