New Image Extensions Enable You to “Show” and “Tell” with Search Ads

Advertisers understand that sometimes it's easier to 'show' rather than 'tell' when promoting a business. As search ads continue to evolve, we want to make it easier for you to do both. Today we're announcing the beta launch of image extensions, which will allow you to add new visual elements to your...

Easily make changes to your ads and ad groups at scale

The ability to make changes to your AdWords account in bulk enables you to spend more time optimizing your campaigns to grow your business, and less time on repetitive tasks.  Just last month, we launched keyword bulk uploads to help you add, edit and remove keywords at scale.  Today, we are...

AdWords Editor updates: More enhanced campaign features and improved performance reporting

The latest version of AdWords Editor gives you more ways to make bulk changes to your enhanced campaigns. With the new version, you can:Set bid adjustments for placements, topics, and audiences.Set mobile bid adjustments at the ad group level.Upgrade campaigns in bulk using CSV import or the Add/update...

Introducing Keyword Planner: combining the Keyword Tool and Traffic Estimator into One

Behind every successful AdWords campaign are well planned out keywords and ad groups. In the past, you may have relied on tools like the Keyword Tool and Traffic Estimator to identify new keywords and ad groups, get traffic estimates, and choose competitive bids and budgets. Over time however, we’ve...