AdWords Editor updates: More enhanced campaign features and improved performance reporting

The latest version of AdWords Editor gives you more ways to make bulk changes to your enhanced campaigns. With the new version, you can:

• Set bid adjustments for placements, topics, and audiences.
• Set mobile bid adjustments at the ad group level.
• Upgrade campaigns in bulk using CSV import or the Add/update multiple campaigns tool.
• Use the new ValueTrack {ifmobile}, {ifnotmobile} parameters.

On the Keywords tab, new columns show detailed keyword performance metrics on the Display Network, enabling you to manage and optimize your Display campaigns with the same granular level of control as your Search campaigns. For example, you can adjust keyword bids depending on their performance, and fine-tune campaigns based on your specific goals.

We've also improved the performance statistics that you can download for locations, audiences, and placements.

For more details about these changes and other updates, see our AdWords Editor 10.1 release notes.

The next time you launch AdWords Editor, you'll see a prompt to upgrade to version 10.1. To learn more about upgrading, including how to keep unposted changes and comments when you upgrade, please review these instructions. You can also download version 10.1 from the AdWords Editor website.

Note: Support for previous versions of AdWords Editor will continue for four months to allow you time to upgrade. To ensure uninterrupted use of AdWords Editor, you will need to upgrade by September 16, 2013.

Posted by Darcy Lima, AdWords Editor