Last Tuesday, Rachel Witalec and Simon Rosen, Global Sales Strategy Leads, shared tips for getting more out of your Google Analytics and AdWords accounts by using them together. During the webinar, they showed why it’s important to link your Google Analytics and AdWords accounts (which is now even easier...
Webinar Next Tuesday 6/18: Unleashing the Combined Power of Google Analytics and AdWords
Register for next week’s webinar: Register hereIn many ways, Google Analytics and AdWords were made for each other. AdWords helps advertisers reach an audience and reports on advertising performance, and Google Analytics can tell you what actions your users take when they actually get to your site....
Getting Started with Analytics Measurement for Marketing Campaigns: A Brief Guide
As an analytics practitioner, one of the most important things I try to teach marketers is how to properly tag their campaigns so we can report on the success of their efforts. To do this, I've created a guide for them to follow to make it easy to choose the proper UTM codes to have consistent...
Webinar Next Thursday 5/30: Measuring Success in a Multi-Device World
The digital journey has grown more complex, giving customers the option to move seamlessly across media and devices. This shift in technology can make it challenging to get a complete picture of customers’ interactions. As a marketer, your success depends on gaining visibility into your customers’...
Making it easier to measure your Goals
Just as physical stores need to keep track of their sales and in-store visits, businesses with an online presence need to understand how visitors are interacting with their site. Google Analytics provides tools to help understand and evaluate these interactions. For example, if purchases are your key...
3 Key Google Analytics Features In-House Practitioners Should Be Using
Working as a practitioner in house at a technology company, one of my jobs is to teach my team members how to fish with Google Analytics. What should they be looking for in GA? Where do they start? What is meaningful? Are the campaigns being measured? Are the microsites tagged? These are the types of...
Dashboards, Advanced Segments, And Custom Reports For Your Business Needs
We’ve heard you loud and clear that getting started on Google Analytics can be challenging. It’s such a robust tool with a variety of reports, filters, and customizations that for a new user it can be overwhelming to figure out where to look first for the data and insights that will enable you to make...
Analytics Advocate Justin Cutroni Answers Your Burning Questions (Part 2)
A version of the following post originally appeared on Justin Cutroni’s Analytics Talk blog.It’s that time again! Time to take your analytics questions (via Google+) and provide a useful answer.This edition includes information about such topics as:Tracking across an iFrameA bug with the Ad Content...
