Understand and improve your site’s performance with the new publisher scorecard

We regularly hear that you look to us for benchmarking information on how your site is performing relative to the sites of other AdSense publishers. If you tuned in to yesterday’s Hangout on Air, you heard Susan Wojcicki talk about a future where AdSense does more of the heavy lifting for your ads, so you can focus on creating great content. Today, we’re happy to introduce the publisher scorecard, a new benchmarking feature in your AdSense account.

The scorecard can be found on the Home tab of your account and provides you with a summary of how well your ad settings, webpages and content are performing relative to other AdSense publishers. It’s organized into different categories, such as revenue optimization and site health, with each category scored on a scale of one to five blue dots indicating your performance.

You can further understand your performance and the steps you can take to improve it by following the suggestions and improvement tips in each category. Items that you should fix will be flagged by a red or yellow exclamation mark and once fixed, may help to increase your traffic and/or revenue. You’ll also be able to see updates to your score as you make improvements. In case you’re wondering if Google will take any action on low scores, the answer is no - this in an informational tool only to give you greater insights into how your site is performing.

We hope you find the scorecard a valuable tool in maximizing user experience on your site and further growing your online business. Read more about the scorecard in our Help Center and share your feedback on the AdSense +page.

Posted by Nick Radicevic - AdSense Product Manager
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