Great advice from industry experts on building businesses on mobile

(Cross-posted on the Google Mobile Ads Blog)

With hundreds of thousands of apps available for mobile devices, developers are all looking for advice on app design, business models, app discovery and user retention. The AdMob strategic partnership team has learned a great deal from our mobile publishers about what works on mobile. We’ve watched as many of them have climbed the app charts and built sustainable businesses on mobile. However, these developers spent a lot of time testing ideas, gaining insights from user feedback and iterating to build better apps, learning invaluable lessons along the way. For example, Arash Keshmirian, co-founder and CEO of Limbic Software, told us that simply changing the icon of their popular iPhone game TowerMadness and moving to a freemium model led to a 10x increase in downloads!

Today, we’re introducing a new Google Mobile Ads YouTube channel where developers can watch videos that will help them turn their great app ideas into thriving mobile businesses. We’ll also feature videos to help advertisers start taking advantage of opportunities on mobile.

Our first video is from Rovio Mobile Inc, makers of Angry Birds, a gaming app that has been downloaded more than 30 million times across 60 countries, 12 million of which are paid downloads. This game is easy to pick up but difficult to put down, and Rovio reports an average of 65 million minutes of game-play per day. We invited Peter Vesterbacka, “The Mighty Eagle of Rovio,” to share insights into the creation of this mobile game and advice for developers on how to think about building a mobile business.



We’re inspired by the developers and companies we work with that have already made investments in mobile and hope that sharing these stories will encourage further growth in the mobile industry. Our thanks go out to the great team at Rovio for helping us put this video together. And we’ll continue to update the Google Mobile Ads YouTube channel with mobile success stories from top developers as well as tips from industry experts. Don’t forget to subscribe to be the first to see cool new videos.

Posted by Jason Spero, Director, Mobile