Introducing the new AdSense interface, now available globally

Last November we announced that we were starting to test a new interface with a limited group of publishers. Since then, we’ve been focused on adding new features and incorporating feedback from our testers. Today, we’re excited to announce that we’re rolling out the new AdSense interface to all publishers globally. You should now see a “Try the new AdSense interface” link appear in the upper corner of your account. Clicking the link will bring you to the new interface.

Built based on feedback we’ve heard from you, our publishers, the new interface is full of features designed to help you make more money with AdSense. We want to thank you for all the input you’ve given us, and show you some of the ways it’s reflected in the new interface.

You’ve told us that data that helps you better understand your performance is critical to growing your revenue, so we’ve made sure that the new interface gives you more insights.
You can now run even more detailed performance reports by ad type, ad size, ad unit, targeting type, and bid type for total earnings and other metrics, over custom date ranges. You’ll also find graphs of your data on the new Performance reports tab. You can quickly view impressions, clicks, and earnings all in one graph, compare text ad performance to image ad performance, compare date ranges, and easily analyze data to recognize trends.

You’ve continued to let us know that protecting your brand by having control over the ads that run on your site is extremely important, so we’ve improved our ad controls and made them easier to use.
All ad controls are now in one place, on the Allow and block ads tab. Here, you’ll be able to filter ads from specific advertisers, categories, and ad networks. In addition, you’ll notice that we’ve updated the ad review center to make it easier to review and manage ads that have been placement-targeted to your sites. You can now search for ads in the ad review center by ad type, keyword, URL, or ad network, and choose to allow or block them.

You’ve shared with us the need to manage your account more efficiently, so we’ve redesigned the interface to help you complete tasks quickly and easily.
The new interface allows you to quickly see your earnings and payment information, find relevant features, and make changes to your account. It also brings relevant help and other resources, like videos and blog posts, right into the interface, so you can get the information you need without leaving your account.

We encourage you to give the new interface a try. To learn more, check out google.com/ads/newadsense. You’ll find additional videos, including a tour of the new interface, information about new features, and a getting started guide. You can also join the conversation in our Forum to share best practices and discover what other publishers think about the new interface.

Thanks again for all your feedback. We hope you like the new interface!

UPDATED Nov. 11, 2010: All AdSense publishers now have access to the new interface, as our Engineering team was able to speed up the roll out across all accounts.

Posted by Rahul Bafna and Allan Livingston - AdSense Product Managers, Michael Guntsch and Bart Govaert - AdSense Engineering