Web Analytics TV #5 with Avinash and Nick

This is the fifth installment in our Web Analytics TV series in which you share your most burning questions via the Google Analytics Google Moderator site and we answer them.

Here is the list of this week's questions. You all are keeping us on our toes!

In this episode we discuss:

• Tracking online conversions and success for small, local, businesses
• Tracking the number of times a visitor converts in one visit
• How the e-commerce conversion rate can be greater than 100%
• How you can change the duration of Google Analytics campaigns
• How you can differentiate between paid and organic search in Google Analytics
• What is the recommended % balance between branded and category terms
• Why is time spent 0 for visits with 1 page/visit
• Why unique visitor numbers are higher than visits
• How visits and unique pageviews are calculated
• Would survey and qualitative help measure "engagement" ?
• How to best track mailto: links on your site
• What are the best practices for using virtual pageviews, event tracking and custom variables?
• How to see dimensions and metrics by location
• Where to find custom variables reports Google Analytics
  
  
  

Here are links to resources we discussed in the video:

• You can change how long Google Analytics attributes visits to a referral source by using the _setCampaignCookieTimout() javscript tracking method. When you set this to 0, the cookies becomes a session cookie and will be deleted once the user leaves the site. Using this method will make Google Analytics attribute only the first click of a campaign to a visit.
  
• How to link your Google Analytics and AdWords campaigns to differentiate between paid and organic search
  
• Help Center article: How do I link my Google Analytics account to my AdWords account?
  
• Help Center article: What is Autotagging?
  
• Help Center article: How to manually tag your referrals.
• Avinash's Blog: How to Monetize The Value of The Long Tail.
• Avinash's Blog: Calculating Time on Site & Time on Page.
• Caleb's Dimensionator plugin that exposes DMA and other data in your Google Analytics reports.
  

We hope you found episode helpful, and we'd love to hear your comments and have your questions. Please use the comment form below.

In case you missed them, here are our previous videos:

Episode #1
Episode #2
Episode #3
Episode #4

If you have a question you would like us to answer, please submit a question or vote for your favorite question in our public Google Moderator site. Avinash and I will answer your latest questions in a couple of weeks with another video. We can't wait!

Please add your thoughts about the Q&A via comments below. Thanks!

Posted by Nick Mihailovski, Google Analytics Team