Improvements to Google Ad Planner data

Do you use Google Ad Planner to find websites for your display ad campaigns? If so, you'll be glad to know we launched the Google Ad Planner Publisher Center, a new feature that improves the quality and accuracy of the site data you see in Google Ad Planner.

The Publisher Center enables publishers to contribute directly to the site data provided in Google Ad Planner. Website owners can specify their site descriptions, content categories, supported ad formats and sizes, and share their Google Analytics traffic data in Google Ad Planner. With shared Google Analytics data, we can supplement our traffic estimates with actual, site-measured data from the publishers themselves. In turn, you'll have access to more robust and accurate information in Google Ad Planner to make better-informed decisions about which sites to include in your media plans.

Here's an example of a site profile you will see when the site owner updates information through the Publisher Center:

(Click the image for a full-size version)

We hope you'll take advantage of this improved Google Ad Planner data for your media planning activities. To get started, please visit www.google.com/adplanner.

Posted by Emel Mutlu, Inside AdWords crew