Google and OTX present: The Brand Value of Search

You may use your AdWords campaigns to drive people to your site or to drive sales online, but did you know that paid search can also be a powerful brand-building tool?

In a recent study, Google and the OTX research firm explored how search can impact branding across five travel product categories: Air Travel, Car Rental, Cruise, Hotel and Online Travel Agency.

Join us on Thursday, April 30th at 1:00pm EST to learn how paid search can:

• Lift key metrics for your brand
• Increase traffic to your site

You can register here to attend.

Posted by Amanda Kelly, Inside AdWords crew