New Ads Quality videos

Ads Quality is important for you, our advertisers, as it directly affects your ads' position on the page and how much you pay for your ads.

Over the past few months we've made some big changes to improve how we calculate Quality Score and how your Quality Scores are displayed in your account. One of these changes was the transition from minimum bids to first page bids. To help explain Ads Quality and these changes, we've just released two instructional videos that walk through the basics of Ads Quality and the transition to first page bids.

The first video, Ads Quality Basics, provides a general introduction to Ads Quality, including an overview of Quality Score and answers to some common questions about Ads Quality. If you don't know how Quality Score works, this is a good video to watch.

The second video, Ads Quality Updates, goes beyond the basics and gives more detail on the recent changes made to Ads Quality. If you want to know more about how the change from inactive keywords to first page bids affects your campaigns, we recommend this video.

Posted by Emel Mutlu, Inside AdWords crew