Introducing the AdWords 101, 201, and 301 Seminar series

Due to the success of the AdWords Seminars program, we’ve recently added a third level which builds upon the two existing AdWords Seminar levels. To help our attendees find the right session(s) that will best meet their need, we’ve renamed the sessions as AdWords 101, 201, and 301. These new sessions will be held in various cities over the rest of 2008, including Houston, New York City area, Atlanta and Charlotte, NC in the upcoming months.

Currently there are three different levels of AdWords Seminars:

AdWords 101: Beginner - This introductory session is designed for those new to managing an AdWords account. Topics covered include navigating your account, creating a campaign, measuring results, and an introduction to optimization.

AdWords 201: Intermediate - AdWords 201 builds upon the material learned in 101, and dives deeper into tools such as the AdWords Editor, My Client Center, and Website Optimizer. Additionally, bidding options, ad copy best practices, and Google Analytics are discussed in greater detail.

AdWords 301: Advanced - The 301 session is recommended for advertisers who already understand the basic fundamentals of advertising on AdWords. Topics include campaign best practices, advanced optimization techniques, and split testing. There is also a deep dive into the Content Network and advanced bidding strategies.

You'll find more information about these seminars, including dates, course outlines, and registration instructions at http://www.google.com/awseminars. And of course, if you'd like to be informed when AdWords Seminars become available in your area, simply fill out this form.

Posted by Vivian Leung, Inside AdWords crew