To help answer this question, we just re-launched the Partners page on the Google content network microsite to include a more comprehensive set of examples of where your ads can appear. After all, the content network is comprised of hundreds of thousands of web sites, from information and news sites like About.com and the New York Times, to blogs like Ask the Builder. And while it's not possible to individually name all the sites in the content network, the revamped Partners page is meant to better demonstrate the variety of sites available. Below are some features of the new Partners page:
- Sites are organized by category. This will help you browse sites by categories that represent your target audience, such as Finance, News, Entertainment, Technology, etc. For example, if you sell herbal teas, you might browse through the Health & Fitness or Home & Garden categories to see examples of related sites. Or, if your target demographic is female, you can try the Women's Interest category.
- Once you find a site that's relevant to your product or service, you can use placement targeting to target your ads to that site directly. We recommend you use the Placement Tool to determine whether a specific site is available for targeting, and to identify other relevant placements to target. Further, if your campaign is already running on the content network, you can see the sites where your ad has appeared by running a Placement performance report.
- For those of you targeting users in other countries, a drop-down menu lets you browse partner sites in countries in Europe, Asia, and Latin America.
(Click on the image for a full size version)So while the simple question "Where will my ads appear?" may not be the simplest to answer, we hope the new Partners page will help you better understand the variety of sites available to you to help you meet your advertising objectives on the content network.
Posted by Emel Mutlu, Inside AdWords crew
Posted by Emel Mutlu, Inside AdWords crew
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