Terms and Conditions clarification

Since updating our Terms and Conditions a few weeks ago, we've received a number of questions related to the new privacy policy and the display language within accounts. We'd like to address those two areas below -- but please keep in mind that as with any legal terms, you may consider consulting legal counsel if you have law-related questions about our Terms and Conditions.

Privacy policy

Unfortunately, we can't suggest any privacy policy language for your specific site, as all sites are set up differently and laws may vary across different countries. You might want to review online resources such as the Network Advertising Initiative (NAI), which suggests language for data collection of non-personally identifying information such as:

We use third-party advertising companies to serve ads when you visit our Web site. These companies may use information (not including your name, address email address or telephone number) about your visits to this and other Web sites in order to provide advertisements about goods and services of interest to you. If you would like more information about this practice and to know your choices about not having this information used by these companies, click here.

Further examples can be found in Appendix A of the NAI Self-Regulatory principles for publishers (PDF).

Display language

At this time, the Terms and Conditions are only available in one language per country -- whatever is determined as the legally binding language. As such, you might see that the Terms and Conditions are displayed in a language different from your Google interface.

You can read our updated Terms and Conditions in a different language, but please keep in mind that the Terms will vary according to the country or territory of your payment address. If you select a different country, the Terms and Conditions you see may not be identical to those appearing in your AdSense account, and therefore may not apply to you.

Posted by Arlene Lee - AdSense Publisher Support