Last Tuesday, Rachel Witalec and Simon Rosen, Global Sales Strategy Leads, shared tips for getting more out of your Google Analytics and AdWords accounts by using them together. During the webinar, they showed why it’s important to link your Google Analytics and AdWords accounts (which is now even easier...
Webinar Video & Recap: Measuring Success in a Multi-Device World
Last Thursday, we held a webinar discussing how to effectively measure the customer’s journey in a multi-device world. We focused on high-level best practices and strategies, as well as how Google Analytics and other Google tools can help you measure and respond to the evolving customer journey.Watch...
Google Tag Manager: Implementation webinar video, cheat-sheet, and Q&A
Last Tuesday, we held a webinar on the technical implementation of Google Tag Manager, a free tool that makes it easy for marketers to add and update website tags, freeing up webmaster time while providing users with more reliable data and insights. This technical session includes a more in-depth look...
Your favorite apps, with Google Drive (Holiday Edition)
For the second installment of our Apps in Google Drive series, we’re giving things a holiday twist with apps that can help you out with some (last-minute) personalized gifts. Once you install one of the third-party Drive apps below, you can use them to create a variety of one-of-a-kind gifts: your...
Video: Remarketing Webinar and Q&A
Last Wednesday we held a webinar on Remarketing with Google Analytics. We launched this feature earlier this year to help you reconnect with your site visitors in relevant ways. Remarketing with Google Analytics lets you show ads to website visitors who have shown an interest in your site as they browse...
Google Analytics in Real Life: What would your customer experience look like?
With the holiday shopping season in full swing, it’s important to ensure your website and digital marketing are running on all cylinders. Your potential customers should be able to find what they need on the digital shelf as easily as in real life. Sadly, many sites leave visitors frustrated - losing...
Google Tag Manager: Video and Q&A
Have you ever struggled with implementing new marketing and measurement tools on your website? For many people, deploying data collection “tags” (like conversion tracking, remarketing, audience reporting and analytics) can take weeks or months. Worse, the tag implementation is often incorrect, meaning...
Attribution Webinar Recap: Making Attribution work for Your Business
On Friday, November 2, following our public whitelist of the Attribution Modeling Tool, Bill Kee (Product Manager, Google Analytics) and Neil Hoyne (Global Program Manager, Attribution), came together to lead the 5th and final webinar in our series on marketing attribution. They identified opportunities...
Multi-Channel Funnels: Webinar, Checklist, Tips & Tricks
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Web Analytics TV #25 - The Silver Anniversary Show!
Welcome to the analysis ninja show, aka Web Analytics TV! Web Analytics TV, as you well know by now, is powered by your amazing questions. In this awesome episode we had questions from Dubai, India, Germany, Sweden, France, Norway, Sweden, The Netherlands, and the US.If you’re new to this show, our...
