Webmaster level: allUsers often turn to Google to answer a quick question, but research suggests that up to 10% of users’ daily information needs involve learning about a broad topic. That’s why today we’re introducing new search results to help users find in-depth articles.These results are ranked...
Using schema.org markup for organization logos
Webmaster level: allToday, we’re launching support for the schema.org markup for organization logos, a way to connect your site with an iconic image. We want you to be able to specify which image we use as your logo in Google search results.Using schema.org Organization markup, you can indicate to...
A new opt-out tool
Webmasters have several ways to keep their sites' content out of Google's search results. Today, as promised, we're providing a way for websites to opt out of having their content that Google has crawled appear on Google Shopping, Advisor, Flights, Hotels, and Google+ Local search.Webmasters can now...
Make the most of Search Queries in Webmaster Tools
Level: Beginner to Intermediate If you’re intrigued by the Search Queries feature in Webmaster Tools but aren’t sure how to make it actionable, we have a video that we hope will help! Maile shares her approach to Search Queries in Webmaster ToolsThis video explains the vocabulary of Search Queries,...
A quick word about Googlebombs
Co-written with Ryan Moulton and Kendra CarattiniWe wanted to give a quick update about "Googlebombs." By improving our analysis of the link structure of the web, Google has begun minimizing the impact of many Googlebombs. Now we will typically return commentary, discussions, and articles about the...
Information about Sitelinks
You may have noticed that some search results include a set of links below them to pages within the site. We've just updated our help center with information on how we generate these links, called Sitelinks, and why we show them.Our process for generating Sitelinks is completely automated. We show them...
Better details about when Googlebot last visited a page
Most people know that Googlebot downloads pages from web servers to crawl the web. Not as many people know that if Googlebot accesses a page and gets a 304 (Not-Modified) response to a If-Modified-Since qualified request, Googlebot doesn't download the contents of that page. This reduces the bandwidth...
How search results may differ based on accented characters and interface languages
When a searcher enters a query that includes a word with accented characters, our algorithms consider web pages that contain versions of that word both with and without the accent. For instance, if a searcher enters [México], we'll return results for pages about both "Mexico" and "México."Conversely,...
Back from SES San Jose
Thanks to everyone who stopped by to say hi at the Search Engine Strategies conference in San Jose last week!I had a great time meeting people and talking about our new webmaster tools. I got to hear a lot of feedback about what webmasters liked, didn't like, and wanted to see in our Webmaster Central...
