This year, for the first time, the majority of people in the US (56%1) own a smartphone. In this constantly connected world, people use mobile search throughout the day to find information, shop, and stay connected. Businesses, therefore, are making mobile a central part of their business...
Introducing the Google Databoard: A new way to explore research
It’s important for businesses to stay up to date about the most recent research and insights related to their industry. Unfortunately -- with so many new studies and with data being updated so often -- it can difficult to keep up. To make life a bit easier, we created the Databoard for Research Insights,...
Quantifying Movie Magic with Google Search
It’s a typical Friday night quandary—you want to see a movie, but the question is, what movie should you watch? The decision to see a specific film actually involves quite a bit of research, and as moviegoers are increasingly turning to search to learn more about various titles, we have been able to...
Mobile’s immediacy effect: Half of mobile search conversions happen in one hour
In this era of mobility, our smartphones are always with us, keeping us connected anytime and anywhere. With this constant connectivity, we’ve come to expect information (literally) right at our fingertips just a search away - whether it’s locating the nearest sushi restaurant or booking flights for...
Research pane updates: quick access to your stuff in Docs, Slides & Drawings
A few months ago, the research pane was added to Docs to make it easier for you to search for and add web results, images, quotations, maps, and articles to your document. Starting today, the research pane is also available in Slides and Drawings, and searches now include your stuff in addition to...
Younger viewers say hello to online video in 2012
As more consumers reach for their smartphones, tablets and laptops for news and entertainment, there’s a new segment of viewers that watch less than two hours of TV per day - the “light TV viewer.” Around 31% of adults 18 to 49 are light TV viewers. And this segment is growing - households that opted...
Better results, (still) early adoption: Marketing attribution in a complex digital landscape
Originally posted on the Google Analytics blogToday, we’re sharing some research on marketing attribution that we conducted in partnership with Econsultancy, a leading digital market research firm. The insights -- Marketing Attribution: Valuing the Customer Journey -- provide a snapshot of how marketers...
New research: Organic search results and their impact on search ads
The Google Research team has a new study out today that examines how organic search results and ranking impact ad impressions and ad clicks. The team analyzed 390 Search Ads Pause studies and found, on average:81% of ad impressions and 66% of ad clicks occur in the absence of an associated organic result...
